Marketing Senior Manager

Vertex Pharmaceuticals LLC; São Paulo; Hybrid; BRL 180,000 - 280,000; Full time

Job summary

Vertex Pharmaceuticals is seeking a Marketing Senior Manager to drive the marketing strategy and oversee tactics for healthcare professionals, patients, and caregivers. You will manage materials, CRM uploads, speakers programs, and conference activities while collaborating with brand leaders to measure tactic impact.

Ideal candidates have a Bachelor’s degree in marketing or related fields and about six years of experience, preferably in pharmaceutical marketing or adjacent fields.

Qualifications

• Bachelor's degree in marketing, business, scientific field, or related area.
• Typically requires 6 years of experience or equivalent combination of education and experience.
• Experience in pharmaceutical marketing or closely related field is preferred.

Responsibilities

• Develops and updates marketing materials aligned with strategy and business objectives.
• Enhances customer engagement by CRM uploads, speakers programs, and conference activities.
• Analyzes digital and print material usage metrics for performance reporting.
• Manages agency partners to control budget and timely deliverables.
• Collaborates with brand leaders to measure impact of tactics in field.
• Leverages insights to inform tactics and drive improvements.

Skills

Marketing strategy

CRM management

Agency coordination

Data analysis

MS Office proficiency

Education

Bachelor's degree in marketing, business, scientific field, or related

Tools

CRM software

PowerPoint

Excel

Job description

General Summary:

The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP and/or patient and caregiver tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.

Key Duties and Responsibilities:

• Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
• Enhances customer engagement by ensuring marketing pieces have been uploaded to the CRM platform, administering speakers programs, coordinating conference activities (including promotional booths, conference materials)
• Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
• Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
• Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
• Leverages knowledge of best practices to develop key marketing insights
• Acts as a resource for team members with less experience

Knowledge and Skills:

• Ability to understand the target market at a high level
• Broad understanding of regulatory rules and regulations
• Ability to understand all elements of brand strategy and role in executing that strategy
• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Strong knowledge of MS Office applications, including PowerPoint, Excel and Word
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience:

• Bachelor's degree in marketing, business, scientific area, or related field
• Typically requires 6 years of experience or the equivalent combination of education and experience

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:

• Hybrid : work remotely up to two days per week; or select
• On-Site : work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail]