Marketing Operations Analyst

Bybit; Contagem; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading cryptocurrency exchange is seeking a Marketing Operations Analyst in Brazil. This role focuses on planning, executing, and optimizing multi-channel marketing initiatives. Candidates should have over 2 years of experience in Marketing Operations, strong analytical and project management skills, and be proficient in both English and Brazilian Portuguese. The position offers opportunities to enhance marketing workflows and collaborate with regional teams.

Qualificações

• 2+ years of experience in Marketing Operations or related roles.
• Proficiency in marketing analytics tools.
• Hands-on experience managing multi-channel marketing campaigns.
• Excellent communication skills in English and Brazilian Portuguese.

Responsabilidades

• Plan, design, set up, and execute multi-channel marketing campaigns.
• Continuously improve marketing workflows and operational frameworks.
• Manage and optimize performance across multiple channels.
• Collaborate closely with stakeholders for timely campaign delivery.
• Lead quarterly planning for deliverables and budgets.

Conhecimentos

Analytical mindset

Project management skills

Excellent communication skills

Attention to detail

Familiarity with A/B testing

Ferramentas

Excel

Google Analytics

Looker Studio

Tableau

Descrição da oferta de emprego

About the Role

We're looking for a highly organized, data-driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi-channel marketing initiatives of Bybit in Brazil.

You will play a key role in scaling marketing operations, improving efficiency, and delivering measurable results across campaigns and regions.

Key Responsibilities

• Campaign Management: Plan, design, set up, and execute multi-channel marketing campaigns from concept to delivery.
• Process Optimization: Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
• Channel Ownership: Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
• Stakeholder Coordination: Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high-quality campaign delivery.
• Planning & Budgeting: Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
• Testing & Optimization: Coordinate and analyze A/B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
• Data & Insights: Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
• Localization Quality: Oversee and improve translation quality for localized content (e.g., pt-BR) across app, website, and marketing assets.

Requirements

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau).
• Hands-on experience managing multi-channel marketing campaigns.
• Excellent communication skills both in English and Brazilian Portuguese.
• Project management skills.
• Familiarity with A/B testing, automation platforms, and performance measurement.
• Strong attention to detail and ability to manage multiple stakeholders and priorities.
• Experience in crypto and / or fintechs is a plus.

Bonus

Experience managing marketing efforts across multiple regions.