Marketing Operations Analyst

Bybit; Carapicuíba; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading digital asset exchange in Brazil is seeking a Marketing Operations Analyst to drive the planning, execution, and optimization of marketing campaigns. You will collaborate with various teams to deliver measurable campaign results and manage multi-channel initiatives. The ideal candidate has over 2 years of experience in marketing operations and strong analytical skills. Fluency in English and Brazilian Portuguese is essential. This role is located in São Paulo.

Qualificações

• 2+ years of experience in Marketing Operations, Growth, or Digital Marketing.
• Strong analytical mindset with proficiency in marketing analytics tools.
• Hands-on experience managing multi-channel marketing campaigns.

Responsabilidades

• Plan, design, set up, and execute marketing campaigns.
• Manage and optimize performance across multiple channels.
• Deliver actionable insights focused on acquisition and retention strategies.

Conhecimentos

Marketing Operations

Data Analysis

Project Management

Email Marketing

Social Media

SEO

English Communication

Portuguese Communication

Ferramentas

Excel

Google Analytics

Looker Studio

Tableau

Descrição da oferta de emprego

About the Role We’re looking for a highly organized, data-driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi-channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, improving efficiency, and delivering measurable results across campaigns and regions.

Key Responsibilities

• Plan, design, set up, and execute multi-channel marketing campaigns from concept to delivery.
• Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
• Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
• Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high-quality campaign delivery.
• Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
• Coordinate and analyze A/B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
• Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
• Oversee and improve translation quality for localized content (e.g., pt-BR) across app, website, and marketing assets.

Requirements

• 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.
• Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau).
• Hands‑on experience managing multi‑channel marketing campaigns.
• Excellent communication skills both in English and Brazilian Portuguese.
• Project management skills.
• Familiarity with A/B testing, automation platforms, and performance measurement.
• Strong attention to detail and ability to manage multiple stakeholders and priorities.
• Experience in crypto and/or fintechs is a plus.

Bonus: Experience managing marketing efforts across multiple regions.