Marketing Manager

ImageWorks Display; Vendas; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading display solutions company in São Paulo is seeking a Marketing Manager to shape marketing strategies and drive customer engagement. This role requires a creative individual with over 5 years of B2B product marketing experience and a strong understanding of AI tools to enhance marketing efforts. Join a collaborative and innovative team focused on delivering impactful marketing solutions.

Qualificações

• 5+ years of experience in B2B product marketing.
• Ability to develop and lead marketing campaigns.
• Strong understanding of buyer behavior and product positioning.

Responsabilidades

• Develop and execute product marketing strategies.
• Partner with Sales and Design to create targeted campaigns.
• Analyze market trends and performance data.

Conhecimentos

B2B product marketing

Data-driven mindset

Strong communication

Cross-functional collaboration

Project management

AI literacy

Descrição da oferta de emprego

Overview

Summary At ImageWorks Display, we connect brands and retailers to consumers through innovative display solutions that bring brands to life at retail. The Marketing Manager plays a pivotal role in shaping how we tell that story by translating our design and engineering expertise into compelling marketing that fuels growth, strengthens partnerships, and positions ImageWorks as an industry leader. This role leads the development and execution of product marketing strategies that drive customer engagement and revenue performance. The Marketing Manager partners closely with Sales, Design, and other internal teams to create targeted campaigns, sales tools, and product messaging that align with business objectives and inspire action. While website and social media management are currently outsourced, this role provides strategic oversight and brand direction for all externally managed content and communications. The ideal candidate is a modern marketer—curious, data-driven, and fluent in the practical application of AI to accelerate marketing. The Marketing Manager leads the development and execution of product marketing strategies to support sales growth, customer engagement, and brand positioning. This role is responsible for creating targeted campaigns, sales tools, and product messaging that align with business objectives and drive demand. Working cross-functionally with Sales, and other internal teams, the Marketing Manager ensures that marketing efforts are strategically aligned and effectively support go-to-market initiatives. While website and social media management remain outsourced, this role provides oversight and strategic direction for all externally managed content and communications. The ideal candidate will also bring a strong understanding of how to leverage emerging technologies including artificial intelligence (AI) to enhance marketing efficiency, content development, audience insights, and campaign performance.

Key Responsibilities

• Develop and execute product marketing strategies to increase brand awareness and drive sales growth across key markets and accounts.
• Partner closely with Sales, Design, and Finance to develop targeted campaigns, sales tools, presentations, and product storytelling aligned with revenue goals.
• Create compelling product positioning, value propositions, and marketing collateral to support business development.
• Analyze market trends, customer feedback, and performance data to guide marketing initiatives and refine messaging.
• Act as a liaison with external marketing agencies and partners to ensure cohesive brand messaging and campaign alignment.
• Support new product launches with marketing strategies, campaign execution, and internal enablement tools.
• Contribute to trade show planning, client presentations, and sales enablement efforts.
• Bring fresh thinking, structure, and discipline to a growing marketing function.
• Leverage AI tools and emerging technologies to enhance campaign design, content creation, audience segmentation, and data analysis—helping the marketing function work smarter and faster.

Preferred Qualifications

• 5+ years of experience in B2B product marketing, ideally within retail merchandising or related industries.
• Demonstrated ability to develop and lead marketing campaigns that result in increased engagement and sales.
• Strong understanding of buyer behavior, merchandising, and product positioning in a business-to-business setting.
• Data-driven mindset with the ability to translate insights into actionable strategy.
• Strong communication, collaboration, and project management skills.
• Experience working cross-functionally with leadership and internal teams.
• Ability to operate both strategically and hands-on, especially in a growing department.
• Experience with website, digital marketing, or social media strategy is a plus.
• AI literacy- familiarity with current AI tools and their application in marketing for tasks such as data analysis, content generation, or campaign automation- is strongly preferred.

Why Join ImageWorks

• You’ll be part of a collaborative, growth-minded company—one that values strategic agility, competitive spirit, and lasting partnerships. We’re looking for a marketing leader who shares our passion for innovation and wants to shape the next chapter of how brands come to life at retail.

Disclaimer: The above job description is intended to describe the general content and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Management reserves the right to revise or amend duties at any time to meet the needs of the business.

Equal Opportunity Employment: ImageWorks Display is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran status, or other characteristics or statuses protected by law.