Marketing Director

Michelin; Barueri; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A global tire manufacturer is seeking a Marketing Director in São Paulo, Brazil. The successful candidate will develop territory marketing strategies, manage budgets, and lead a team to drive impactful marketing initiatives. Experience in digital marketing and B2B sales is essential. This full-time role offers the opportunity to shape marketing efforts and collaborate with various stakeholders.

Qualificações

• Experience in developing a marketing plan for an entity or division.
• Ability to operate with minimal direction.
• Experience in managing budgets and deadlines.
• Experience in managing a team.

Responsabilidades

• Map the territory for marketing strategies.
• Influence and collaborate with marketing counterparts.
• Monitor marketing resources and budgets.
• Coach staff on career plans and development opportunities.

Conhecimentos

Digital Marketing

B2B Sales

Marketing

Pardot

Marketing Automation

Customer Segmentation

HubSpot

Multichannel Marketing

Market Research

Affiliate Marketing

Social Media Management

Lead Generation

Descrição da oferta de emprego

Marketing Director

Territory Marketing action plan

• Map the territory Where to play (distribution) in order to generate the most value for the territories
• Target and refine the How to Win (customer segments) in alignment Regions tactic plans
• Orchestrate the Customer Experience based on the Region recommendations & assets
• Steer the marketing plans financial performance and implement corrective actions
• Analyze and recommend potential local strategic partnership according to the Where to Play and How to Win for growth opportunities

Offer Portfolio steering

• Balance all the actions required by the Region and prioritize in order to maximize the territory value contribution
• Ensure the portfolio steering of all offers (product & Service)
• On existing offers perform appropriate profitability analyses and make corrective / optimization recommendations to support short- and mid-term economic performance according to the Region guidelines
• Challenge the business cases for current and future offers and make optimization recommendations based on territory diagnosis

Managerial performance and other expected achievements

• Monitor the overall Territory Marketing resources and budgets.
• Influence inspire and collaborate with Marketing counterparts by providing regular competitive benchmarking customer feedback to ensure alignment and knowledge sharing
• Clarify missions expectations and goals of the team; provide ongoing feedback address shortcomings balance the workload and priorities of each individual.
• Liaise with the marketing organizations of newly acquired entities in the Territory and facilitate their integration.
• Empower the teams by delegating authority when appropriate holding them accountable for their decision making.
• Coach the staff develop and supports each individuals career plan and development opportunities.

KEY EXPERIENCES IN :

• Developing marketing plan for an entity or division (Marketing Strategy)
• Operating with minimal direction (Empowerment)
• Managing budgets and deadlines (Revenue & Profitability)
• Managing a team (Team Leadership)

STANDARD DEVELOPMENT PLAN (SDP)

PATH :

Required Experience :

Director

Key Skills

Digital Marketing, B2B Sales, Marketing, Pardot, Marketing Automation, Customer Segmentation, HubSpot, Multichannel Marketing, Market Research, Affiliate Marketing, Social Media Management, Lead Generation

Employment Type: Full Time

Experience: years

Vacancy: 1