Marketing Data Scientist

Maersk; São Paulo; Presencial; BRL 100.000 - 130.000; Tempo integral

Resumo da oferta

A global logistics leader seeks a Marketing Data Scientist in São Paulo to lead marketing analytics, optimize digital products, and drive campaign ROI. The ideal candidate holds a relevant bachelor's degree and has over 5 years of experience in marketing analytics or data science, with strong analytical skills and proficiency in tools like Salesforce and Power BI. The role demands collaboration and communication skills in both Portuguese and English, within a fast-paced environment.

Serviços

Diverse and inclusive workplace

Support for adjustments during application process

Qualificações

• Self-starter with strong analytical skills and business acumen.
• 5+ years of experience in marketing analytics or data science.
• Comfortable working in a fast-paced, growth-oriented environment.

Responsabilidades

• Lead regional marketing data analytics activities.
• Build predictive models for customer behavior and campaign outcomes.
• Analyze datasets to support decision-making.

Conhecimentos

Analytical skills

Problem-solving

Strategic thinking

Communication (Portuguese and English)

Formação académica

Bachelor’s degree in relevant fields

Ferramentas

Salesforce

Power BI

Google Analytics

SQL

Marketing Cloud

Descrição da oferta de emprego

Our opportunity

We are looking for our new Marketing Data Scientist to join our team.

Location eligibility

We welcome applications from candidates based in the following cities/countries: São Paulo, Brazil | Santiago, Chile | Panama City, Panama | Bogotá, Colombia.

Main responsibilities

• Lead the full spectrum of regional marketing data analytics activities, from data extraction to insight generation;
• Build and optimize models to expand the reach of digital products;
• Partner with the marketing team to identify optimization opportunities and drive improved campaign ROI;
• Monitor and forecast marketing and sales trends, analyze customer and prospect data, and assess funnel performance using Salesforce, Power BI, and other analytical tools;
• Identify opportunities in Social Selling;
• Conduct deep dives into data to identify emerging trends, growth opportunities, and actionable business insights;
• Analyze datasets using Google Analytics, Salesforce Einstein, Marketing Cloud, SQL, and BI platforms to support decision-making;
• Develop dashboards and tools that track performance, budgets, and progress against monthly goals;
• Integrate Generative AI and advanced analytics to:
  • Build predictive models for customer behavior, sales trends, and campaign outcomes.
  • Automate routine marketing analysis tasks.
• Develop cross-channel attribution and multi-touchpoint models to measure the impact of marketing channels on conversion;
• Deliver data-driven recommendations that help leadership optimize budget and resource allocation;
• Use data and content insights to improve digital conversion rates and overall experience;
• Identify process and data gaps, proposing innovative solutions to enhance campaign planning, execution, and integrity;
• Prepare and present reports, translating complex analytics into clear business insights for stakeholders;
• Promote consistent reporting standards and educate end-users on proper methodologies and interpretation;
• Collaborate with cross-functional and global teams.

We are looking for:

• Completed bachelor’s degree in Public Relations, Journalism, Advertising, Engineering, Statistics, Data Science, Marketing, Business Administration, or related areas;
• Self-starter with strong analytical and problem-solving skills, strategic thinking, business acumen and the ability to find creative ways to optimize performance;
• Demonstrated ability to translate data into strategic business insights;
• 5+ years of relevant experience in marketing analytics, campaign management, or data science within a B2B product or services organization;
• Comfortable working in a fast-paced, growth-oriented environment;
• Strong team player and leader with the ability to influence, work cross functionally, build relationships with key stakeholders and thrive in highly collaborative and fast paced environments;
• Outstanding communications skills – written and verbal (Portuguese and English – Spanish is a plus);
• Highly organized and detail-oriented;
• Interested in building teams, programs, process.

About us

A.P. Moller-Maersk is an integrated container logistics company that works to connect and simplify our customers' supply chains. As a global leader in transportation services, we operate in 130 countries and employ about 70,000 people.

With an offer of end-to-end products and digital services, continuous customer engagement and a superior end-to-end delivery network, we enable our customers to trade and grow by transporting goods anywhere in the world. Learn more about us: https://www.maersk.com

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, pregnancy, gender identity or any other characteristic protected by applicable law.

We are happy to support your need for any adjustments during the application and hiring process. If you need special assistance or an accommodation to use our website, apply for a position, or to perform a job, please contact us by emailing [e-mail].