Marketing Analyst - Mid Level

Jobtailor; São Paulo; Presencial; BRL 90 000 - 150 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo is seeking a seasoned Product Marketing professional to manage end-to-end marketing initiatives and an insurance portfolio strategy. You will drive CRM, performance media, apps, and web presence, delivering structured campaigns with measurable impact.

The role requires strong storytelling, data analysis, and cross-functional collaboration to align marketing with commercial and product goals in a dynamic environment.

Qualificações

• Knowledge of Product Marketing.
• Familiarity with digital channels.
• Proficiency in PowerPoint and Excel.
• Knowledge of Adobe Illustrator.
• Knowledge of Adobe Photoshop.

Responsabilidades

• Lead and oversee marketing activities with a 360° view, covering CRM, performance media, mobile apps, websites, and sales channels.
• Develop executive presentations with strong storytelling, turning data into strategic narratives for different audiences.
• Perform performance analyses, monitor KPIs and metrics, and prepare management reports.
• Build relationships with professionals across areas to ensure alignment between marketing, commercial, product and other stakeholders.
• Deepen business knowledge, identify opportunities, and propose strategic initiatives to drive growth, revenue, and brand positioning.
• Influence partner teams to execute plans that complement the marketing strategy.
• Plan, develop, execute, and monitor campaigns and activities, tracking performance and reporting results.
• Serve as the connection point between strategy and execution to deliver business impact and improve customer/partner experience.

Conhecimentos

Product marketing knowledge

Digital channel familiarity

Performance analysis

Strategic narrative development

Storytelling skills

Ferramentas

PowerPoint

Excel

Adobe Illustrator

Adobe Photoshop

Descrição da oferta de emprego

• Manage the vertical's insurance portfolio, excluding Automobile, including:


• Travel insurance


• Mobile phone insurance


• Bike insurance


• Portable equipment


• Corporate insurance (Agriculture, Corporate/Business, Events, Transportation, and Liability)


• Lead and oversee marketing activities with a 360° view, covering:


• CRM


• Performance media


• Mobile apps


• Websites


• Sales channels and brokers


• Develop executive presentations with strong storytelling skills, turning data and results into strategic narratives for different audiences;


• Perform performance analyses, monitoring KPIs, metrics, and business results, and prepare management reports;


• Build ongoing relationships with professionals across different areas to ensure alignment between marketing, commercial, product, and other stakeholders;


• Deepen business knowledge, identify opportunities, and propose strategic initiatives that drive growth, revenue, and brand positioning;


• Influence and engage partner teams to build and execute plans that complement the marketing strategy;


• Plan, develop, execute, and monitor marketing campaigns and activities, tracking their performance and reporting results in a structured manner;


• Serve as the connection point between strategy and execution, ensuring initiatives deliver business impact and improve the experience for customers and partners;


• Work in a dynamic, collaborative environment with a high level of interaction with internal and external stakeholders.

Requirements

• Knowledge of Product Marketing.


• Familiarity with digital channels.


• Proficiency in PowerPoint and Excel.


• Knowledge of Adobe Illustrator.


• Knowledge of Adobe Photoshop.

Core Competencies

Demonstrates expertise in managing diverse insurance portfolios and executing comprehensive marketing strategies. Proficient in performance analysis and building relationships across various stakeholders to drive growth and enhance customer experience.

Highest-signal resume keywords

• Product Marketing Knowledge


• Digital Channel Familiarity


• Performance Analysis


• PowerPoint Proficiency


• Excel Proficiency

ATS Optimization Keywords

Hard Skills

• Performance Analysis


• Marketing Campaign Execution


• KPI Monitoring


• Strategic Narrative Development


• Business Reporting

Soft Skills

• Storytelling Skills


• Relationship Building


• Collaboration


• Influencing Skills

Industry Keywords

• Insurance Portfolio Management


• Travel Insurance


• Corporate Insurance


• Marketing Strategy


• Sales Channels

Tools & Technologies

• PowerPoint


• Excel


• Adobe Illustrator


• Adobe Photoshop