Market Intelligence Manager

Continental Ag; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global technology company in Brazil seeks a Marketing Analyst to coordinate marketing initiatives and analytics. Responsibilities include collaborating across teams for data-driven solutions, overseeing predictive modeling for enhanced forecasting, and managing intelligence programs across Latin America. Ideal candidates possess a Bachelor's in Marketing or similar, proficiency in Power BI, and strong communication skills. The role involves working in a dynamic environment to drive marketing effectiveness through actionable insights.

Serviços

Canteen

Health offerings

Travel cost allowance

Dental coverage

Life insurance

Free parking

Employee discounts on company products

Employee participation

Qualificações

• Bachelor's degree in Marketing, Finance, or related field.
• Proactive and able to work under multiple priorities.
• Strong skills in data visualization and Power BI usage.
• Capability to communicate effectively at all levels.

Responsabilidades

• Coordinate with Marketing and functional teams for data-driven solutions.
• Oversee predictive modeling to enhance market forecasting.
• Develop processes for monitoring model performance.
• Manage Market / Business Intelligence programs for Latin America.

Conhecimentos

Data visualization skills

Strong oral and written communication

Proactive with multiple priorities

Business acumen

Microsoft Office proficiency

English proficiency

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Power BI

Descrição da oferta de emprego

Tasks

The person to be hired for this position will work in the Marketing team and will be responsible for :

• Coordinate with different areas within the Marketing function and/or with different functional teams (e.g. Operations / Supply Chain) within Americas Business Unit team to identify needs and opportunities for leveraging internal or external data to drive analytics-driven solutions.
• Partner as necessary with Data Science team to implement models and monitor outcomes.
• Oversee and communicate to market specific and Americas-wide audiences on predictive modeling approaches with target to increase and optimize market forecasting at various levels (pools, imports, segments), customer experiences, revenue generation, ad targeting and other business outcomes.
• Develop processes and tools to monitor and analyze model performance and data accuracy.
• Collaborate with Strategic Marketing teammates to optimize BU planning processes and maximize intelligence derived out of these processes (Strategy, Budget, Goal Alignment, etc.) through efficient and up-to-date data analytics tools and solutions.
• Responsible for Market / Business Intelligence program and team for Latin America markets with target to create & maintain efficient and streamlined processes in the region and create value through actionable insight to our markets.
• Consolidate and address needs of LatAM markets and ensure that they are integrated in Americas MI / BI approach.
• Leverage quantitative and qualitative techniques to provide actionable insights and generate recommendations to executive leadership and management on basis of results.
• Coordinate external survey processes (B2B and B2C) and present research findings and recommendations in varying positions and departments.
• Pioneer and manage multiple projects at the same time.

Qualifications

• Bachelor's degree in Marketing, Finance, International Business, Business Analytics, or related field
• Proactive and able to work with multiple priorities
• Solid business acumen and ability to translate stakeholder needs into results and initiatives
• Strong oral and written communication skills and able to speak to all levels of the organization
• Strong data visualization skills and use of Power BI or other tools
• Strong Proficiency in Microsoft Office Tools including MS Power BI or other data visualization tools
• English

Preferred Qualifications

• Master's / MBA in Marketing, Finance, International Business, Business Analytics, or related field
• Propensity toward Marketing Analytics
• Proactive and able to work with multiple priorities
• Spanish preferred

Benefits

• Kantine
• Gesundheitsangebote
• Reisekostenzulage
• Zahnmedizinische Versorgung
• Lebensversicherung
• Kostenfreie Parkplätze
• Mitarbeiterrabatt für Unternehmensprodukte
• Mitarbeiterbeteiligung

About Continental

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods.