Manager, Communications General

Whirlpool Corporation; São Paulo; Presencial; BRL 120 000 - 170 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Home office day

Flexible schedule

Transportation voucher

Meal on site

Health plan

Dental plan

Life insurance

Pension plan

Resumo da oferta

Whirlpool Corporation in São Paulo is seeking a PR & Experience Manager to lead the public relations and brand experiences for Brastemp and Consul. You will craft narratives, manage relationships with press, influencers, and stakeholders, and design memorable activations aligned with each brand.

Collaborate with internal teams (branding, digital, content, category, innovation and corporate communications) and external agencies to execute plans, monitor trends, and report KPIs while safeguarding

Qualificações

• Solid experience in PR and/or event/experience management.
• Strong background in brand reputation management and storytelling.
• Strategic vision with creative execution and flawless delivery.
• Excellent verbal and written communication skills.
• Proven experience in press relations.
• Leadership, influence and multi-stakeholder management.

Responsabilidades

• Develop and implement integrated PR strategies (media relations, press releases, events, activations).
• Manage relationships with press, opinion leaders, and influencers.
• Lead creation and execution of brand events, activations, and experiences.
• Work with internal teams and external agencies to ensure execution of plans.
• Monitor cultural, social, and consumer trends and translate insights into actions.
• Measure and report PR and experience KPIs and brand impact.
• Act as guardian of the brand's institutional voice during key moments.

Conhecimentos

PR expertise

Brand storytelling

Leadership

Verbal & written communication

Press relations

Formação académica

Bachelor's degree in Communications or related field

Fluent English

Descrição da oferta de emprego

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com .

The team you will be a part of

This position will be part of Whirlpool's Brands & Communications team, the area responsible for managing the strategy and execution of brand plans for Brastemp and Consul.

This role in summary

The PR & Experience Manager is responsible for leading the public relations and experience management strategy for the Brastemp & Consul brands, strengthening brand reputation, and promoting authentic connections with our priority audiences. This person will be responsible for building relevant narratives, managing relationships with the press, influencers, and strategic stakeholders, as well as designing and executing memorable brand experiences aligned with each brand's positioning.

Your responsibilities will include

• Develop and implement integrated PR strategies (media relations, press releases, events, and activations);
• Manage relationships with the press, opinion leaders, and influencers, identifying opportunities to amplify key messages;
• Lead the creation and execution of brand events, activations, and experiences aligned with the purpose and positioning of each brand;
• Work in partnership with internal teams (branding, digital, content, category, innovation and corporate communications) and external agencies to ensure the execution of plans;
• Monitor cultural, social, and consumer trends to translate insights into strategic engagement actions;
• Measure and report PR and experience KPIs, focusing on brand impact and reputation;
• Act as the guardian of the brand's institutional voice during key moments.

Minimum requirements

• Solid experience in PR and/or event/experience management roles in large companies/brands.
• Strong background in brand building, reputation management, and storytelling;
• Strategic vision with a creative profile and flawless execution;
• Excellent verbal and written communication skills;
• Proven experience in press relations;
• Leadership, influence, and multi-stakeholder management skills.

Preferred skills and experiences

• Bachelor's degree in Communications, Public Relations, Marketing, or related fields;
• Fluent English.

What we offer

_One day of home office per week;

_Flexible schedule

_"No dress code".

_Wellhub

_Transportation voucher, Shuttle buses or Free parking at the company;

_Food voucher;

_Meal on site;

_Benefits such as payment-deducted or social loans, health plan, dental plan, life insurance, and private pension plan compatible with the market;

_Employee Support Program, with 24-hour assistance from legal, social, financial, social workers, and psychologists;

_Daycare assistance or Nursery at the company;

_Services available on-site: beauty and aesthetics salon, internal bank agency, laundry, cafeteria, restaurant, and lactation room;

_Two weeks of remote work from anywhere;

_After 5 years with the company, eligible employees can take four weeks of paid leave;

_Discount on products through Compra Certa.

_Extended maternity/paternity leave

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.