Lead WordPress Developer

Olly Olly; Teletrabalho; BRL 60.000 - 85.000; Tempo integral

Resumo da oferta

A dynamic marketing technology firm in Brazil is seeking a highly skilled WordPress Developer & Landing Page Team Lead to drive the technical execution of marketing campaigns. The ideal candidate will oversee the development of high-converting landing pages and lead a team of developers. This role requires extensive experience in managing marketing strategies and ensuring flawless tracking implementations. This position offers a flexible remote work environment with opportunities for growth and a supportive culture.

Serviços

Generous PTO

Flexible work hours

Growth-oriented culture

Qualificações

• 5+ years of professional WordPress development experience.
• Experience managing marketing campaigns with high ad spend.
• Portfolio displaying successful landing pages you've built.

Responsabilidades

• Design high-converting landing pages for advertising.
• Lead the technical execution of marketing campaigns.
• Manage two developers and ensure project timelines.

Conhecimentos

WordPress development

Project management

Conversion tracking

A/B testing

Technical leadership

Ferramentas

GitHub

HubSpot

Google Analytics

Google Tag Manager

Descrição da oferta de emprego

About Olly Olly

Ready to roll up your sleeves and help transform local marketing forever? At Olly Olly, we’re blending technology and real-world expertise to empower businesses across the U.S. like never before.

We believe small businesses are the backbone of our economy. That’s why we’re on a mission to provide them with tools, strategies, and insights that help them rank higher, generate high-quality leads, get calls and reviews, and, above all, grow sustainably, without the hassle.

The Olly Olly platform complements our hands‑on service perfectly : it’s no‑nonsense, easy‑to‑use software that helps local businesses streamline operations and contact management, drive leads, stabilize cash flow, and maximize revenue with minimal effort, so they can reclaim their time to focus on what they do best.

Our Vision

We aim to be the ultimate all‑in‑one platform for small business growth, allowing owners to manage every part of their business efficiently and effortlessly.

Our journey began as an agency, and we’ve already helped thousands of clients succeed. Now, we’re embracing an exciting new chapter : becoming a SaaS‑first company. By combining hard‑earned human expertise with AI and automation, we’re creating affordable solutions that give business owners peace of mind while driving measurable success.

Why We Need You

We’re seeking a battle‑tested WordPress Developer & Landing Page Team Lead who has personally managed the technical execution of high‑stakes marketing campaigns with millions of dollars in ad spend.

This isn’t a role for someone who’s built a few landing pages—we need someone who has been THE person responsible for ensuring every pixel fires correctly, every form submits properly, and every dollar of ad spend has a clear path to conversion tracking.

You’ll lead a team of two WordPress developers, managing multiple concurrent projects while maintaining the exacting standards required when significant marketing budgets are on the line. You’ll be the technical bridge between our marketing campaigns (primarily Meta, but across various channels) and our HubSpot CRM, ensuring flawless data flow and attribution tracking.

Core Responsibilities

Landing Page Development & Campaign Execution

Design, build, and deploy high‑converting landing pages optimized for paid traffic from Meta, Google, and other advertising platforms

Own the complete technical implementation of marketing campaigns from concept through launch

Ensure pixel‑perfect tracking setup across all campaigns, including Meta Pixel, Google Analytics, conversion tracking, and retargeting audiences

Implement and troubleshoot complex tracking scenarios including server‑side tracking, UTM parameters, and multi‑touch attribution

Optimize landing page performance for speed, mobile responsiveness, and conversion rates

Conduct A / B testing and implement rapid iterations based on campaign performance data

HubSpot Integration & Data Management

Build and maintain seamless integrations between landing pages and HubSpot CRM

Ensure accurate lead capture, form submissions, and data synchronization

Implement and validate proper lead source attribution and campaign tracking in HubSpot

Create custom workflows and automations to support campaign objectives

Troubleshoot data discrepancies and ensure marketing attribution accuracy

Technical Leadership & Team Management

Provide direction and day‑to‑day guidance to two WordPress developers while remaining hands‑on in execution

Manage workload distribution across multiple concurrent projects and campaigns

Establish and enforce development standards, quality assurance protocols, and best practices

Conduct code reviews and provide constructive technical feedback

Create project timelines and ensure on‑time delivery of campaign assets

Serve as the escalation point for complex technical challenges

Quality Assurance & Risk Management

Implement rigorous QA processes, before any campaign launch.

Maintain detailed documentation of tracking implementations and technical specifications

Proactively identify and resolve potential issues before they impact campaign performance

Ensure compliance with privacy regulations (GDPR, CCPA) in all tracking implementations

Required Qualifications

5+ years of professional WordPress development experience

Direct experience managing technical execution of marketing campaigns with $1M+ in total ad spend

Must have been the PRIMARY person responsible for landing page build and campaign launch (not just a contributor on a larger team)

Portfolio demonstrating high‑converting landing pages you’ve personally built and deployed

Technical Expertise

Proven experience implementing Git‑based version control (GitLab, GitHub, or Bitbucket) and configuring Continuous Integration / Continuous Delivery (CI / CD) pipelines for WordPress. Must be proficient in automating deployment across environments (Dev, Staging, Prod) and integrating unit and end‑to‑end tests into the workflow.

Expert‑level WordPress development skills including ACF. Gutenberg, custom theme development, plugin customization, and advanced page builders (Elementor, Divi, or similar)

Deep understanding of Meta Business Suite, Meta Pixel implementation, and Conversions API

Proven experience with HubSpot CRM integration, forms, and tracking implementation

Experience with VueJS is a plus

Experience with conversion tracking pixels across multiple platforms (Meta, Google, LinkedIn, etc.)

Knowledge of Google Tag Manager and server‑side tracking implementations

Understanding of marketing analytics, attribution models, and conversion optimization principles

Management & Communication

Demonstrated experience leading and mentoring developers

Exceptional project management skills with the ability to juggle multiple high‑priority projects

Clear communication style with both technical and non‑technical stakeholders

Comfortable with accountability when significant marketing budgets are at stake

Ability to explain complex technical concepts to marketing team members

Performance Standards

Meticulous attention to detail—one misconfigured pixel can cost thousands in wasted ad spend

Ability to work under pressure and meet tight campaign launch deadlines

Proactive problem‑solver who anticipates issues before they become problems

Commitment to continuous learning as platforms and tracking methods evolve

Preferred Qualifications

Experience with marketing automation platforms beyond HubSpot (Marketo, Pardot, ActiveCampaign)

Familiarity with conversion rate optimization (CRO) methodologies and tools

Knowledge of SQL for custom reporting and data analysis

Experience with A / B testing platforms (VWO, Optimizely, Google Optimize)

Understanding of SEO best practices for landing pages

Certifications in Meta Blueprint, Google Analytics, or HubSpot

Experience in agency or fast‑paced startup environments

What Success Looks Like

First 30 Days

Audit current landing page infrastructure and tracking implementations

Meet with marketing team to understand campaign objectives and conversion goals

Review existing team workflows and identify optimization opportunities

Successfully launch first campaign under your management with zero tracking issues

First 90 Days

Establish standardized QA protocols and documentation for all campaign launches

Implement improvements to team efficiency and project management processes

Build trust with marketing team through flawless technical execution

Identify and resolve any lingering tracking or integration issues

First Year

Lead team through successful execution of major product launch campaigns

Demonstrably improve landing page conversion rates through testing and optimization

Establish Olly Olly's landing page function as a competitive advantage

Develop your team members' skills and create succession planning

Why This Role Matters

When we invest in marketing campaigns, every dollar needs to count. You’ll be the person ensuring that our tracking is accurate, our data is clean, and our ability to optimize is never compromised by technical issues. Your work directly impacts our ability to scale profitably and serve more small business owners.

Competitive pay based on your experience.

Flexible work : 100% remote; Monday-Friday, 8 : 00 am - 5 : 00 pm EST

Work-life balance : Generous PTO, including 15 vacation days and U.S. holidays.

Growth‑oriented culture : Join an inclusive, international, and innovative team where your contributions make a tangible difference.

Diversity and Inclusion at Olly Olly

At Olly Olly, we celebrate differences in background, culture, abilities, and perspectives because diversity drives innovation and creativity. Your voice matters here, it really does! And your unique perspective will help us shape the future of small business growth.