Lead WordPress Developer

Olly Olly; Caieiras; Teletrabalho; BRL 423.000 - 636.000; Tempo integral

Resumo da oferta

A digital marketing company is seeking an exceptional WordPress Developer to lead landing page creation and optimization. In this role, you will design high-converting pages, manage technical execution of marketing campaigns, and lead a small team of developers. The ideal candidate has over 5 years of experience and a portfolio of successful campaigns. This is a full-time remote role offering competitive compensation.

Serviços

Competitive salary

Comprehensive benefits package

Qualificações

• Must have direct experience managing technical execution of marketing campaigns with $1M+ in total ad spend.
• Portfolio demonstrating high-converting landing pages you've built and deployed.
• Experience with server-side tracking and complex tracking scenarios.

Responsabilidades

• Design, build, and deploy high-converting landing pages optimized for paid traffic.
• Lead and mentor a team of two WordPress developers.
• Implement rigorous QA processes before any campaign launch.

Conhecimentos

WordPress development

A/B testing

HTML/CSS

JavaScript/jQuery

PHP

Marketing analytics

Formação académica

5+ years of professional WordPress development experience

Ferramentas

HubSpot CRM

Google Analytics

Git-based version control

Google Tag Manager

A/B testing platforms

Descrição da oferta de emprego

About Olly Olly Olly Olly

About Olly Olly Olly Olly is a $25M ARR digital marketing company serving small businesses across the United States. We've built our reputation on transparency, results, and making sophisticated marketing accessible to business owners who need to focus on running their companies, not learning marketing complexities. As we scale our platform and demand generation efforts, we're looking for an exceptional WordPress developer who can lead our landing page creation and optimization function.

The Role

We're seeking a battle-tested WordPress Developer & Landing Page Team Lead who has personally managed the technical execution of high-stakes marketing campaigns with millions of dollars in ad spend. This isn't a role for someone who's built a few landing pages—we need someone who has been THE person responsible for ensuring every pixel fires correctly, every form submits properly, and every dollar of ad spend has a clear path to conversion tracking.

Core Responsibilities

• Design, build, and deploy high-converting landing pages optimized for paid traffic from Meta, Google, and other advertising platforms.
• Own the complete technical implementation of marketing campaigns from concept through launch.
• Ensure pixel-perfect tracking setup across all campaigns, including Meta Pixel, Google Analytics, conversion tracking, and retargeting audiences.
• Implement and troubleshoot complex tracking scenarios including server-side tracking, UTM parameters, and multi-touch attribution.
• Optimize landing page performance for speed, mobile responsiveness, and conversion rates.
• Conduct A/B testing and implement rapid iterations based on campaign performance data.

HubSpot Integration & Data Management

• Build and maintain seamless integrations between landing pages and HubSpot CRM.
• Ensure accurate lead capture, form submissions, and data synchronization.
• Implement and validate proper lead source attribution and campaign tracking in HubSpot.
• Create custom workflows and automations to support campaign objectives.
• Troubleshoot data discrepancies and ensure marketing attribution accuracy.

Technical Leadership & Team Management

• Lead and mentor a team of two WordPress developers.
• Manage workload distribution across multiple concurrent projects and campaigns.
• Establish and enforce development standards, quality assurance protocols, and best practices.
• Conduct code reviews and provide constructive technical feedback.
• Create project timelines and ensure on-time delivery of campaign assets.
• Serve as the escalation point for complex technical challenges.

Quality Assurance & Risk Management

• Implement rigorous QA processes before any campaign launch.
• Verify all tracking mechanisms are functioning correctly across devices and browsers.
• Maintain detailed documentation of tracking implementations and technical specifications.
• Proactively identify and resolve potential issues before they impact campaign performance.
• Ensure compliance with privacy regulations (GDPR, CCPA) in all tracking implementations.

Required Qualifications

5+ years of professional WordPress development experience. Direct experience managing technical execution of marketing campaigns with $1M+ in total ad spend. Must have been the PRIMARY person responsible for landing page build and campaign launch (not just a contributor on a larger team). Portfolio demonstrating high-converting landing pages you've personally built and deployed.

Technical Expertise

• Proven experience implementing Git-based version control (GitLab, GitHub, or Bitbucket) and configuring CI/CD pipelines for WordPress. Must be proficient in automating deployment across environments (Dev, Staging, Prod) and integrating unit and end-to-end tests into the workflow.
• Expert-level WordPress development skills including ACF, Gutenberg, custom theme development, plugin customization, and advanced page builders (Elementor, Divi, or similar).
• Deep understanding of Meta Business Suite, Meta Pixel implementation, and Conversions API.
• Proven experience with HubSpot CRM integration, forms, and tracking implementation.
• Strong command of HTML, CSS, JavaScript/jQuery, and PHP.
• Experience with VueJS is a plus.
• Experience with conversion tracking pixels across multiple platforms (Meta, Google, LinkedIn, etc.).
• Knowledge of Google Tag Manager and server-side tracking implementations.
• Understanding of marketing analytics, attribution models, and conversion optimization principles.

Management & Communication

Demonstrated experience leading and mentoring developers. Exceptional project management skills with the ability to juggle multiple high-priority projects. Clear communication style with both technical and non-technical stakeholders. Comfortable with accountability when significant marketing budgets are at stake. Ability to explain complex technical concepts to marketing team members.

Performance Standards

Meticulous attention to detail—one misconfigured pixel can cost thousands in wasted ad spend. Ability to work under pressure and meet tight campaign launch deadlines. Proactive problem-solver who anticipates issues before they become problems. Commitment to continuous learning as platforms and tracking methods evolve.

Preferred Qualifications

• Experience with marketing automation platforms beyond HubSpot (Marketo, Pardot, ActiveCampaign).
• Familiarity with conversion rate optimization (CRO) methodologies and tools.
• Knowledge of SQL for custom reporting and data analysis.
• Experience with A/B testing platforms (VWO, Optimizely, Google Optimize).
• Understanding of SEO best practices for landing pages.
• Certifications in Meta Blueprint, Google Analytics, or HubSpot.
• Experience in agency or fast-paced startup environments.

What Success Looks Like

First 30 Days

Audit current landing page infrastructure and tracking implementations. Meet with marketing team to understand campaign objectives and conversion goals. Review existing team workflows and identify optimization opportunities. Successfully launch first campaign under your management with zero tracking issues.

First 90 Days

Establish standardized QA protocols and documentation for all campaign launches. Implement improvements to team efficiency and project management processes. Build trust with marketing team through flawless technical execution. Identify and resolve any lingering tracking or integration issues.

First Year

Lead team through successful execution of major product launch campaigns. Demonstrably improve landing page conversion rates through testing and optimization. Establish Olly Olly's landing page function as a competitive advantage. Develop your team members' skills and create succession planning.

Why This Role Matters

When we invest in marketing campaigns, every dollar needs to count. You'll be the person ensuring that our tracking is accurate, our data is clean, and our ability to optimize is never compromised by technical issues. Your work directly impacts our ability to scale profitably and serve more small business owners.

Compensation & Benefits

Competitive salary commensurate with experience, plus comprehensive benefits package. This is a full-time remote position, though you'll be working closely with team members across time zones.

Our Culture

We value directness, authenticity, and results over politics or polish. We're building something meaningful for small business owners who are often underserved by the marketing industry. We expect excellence but also recognize that real growth happens when people are supported, challenged, and given autonomy to do their best work.