Lead Video Copywriter

Launch Potato; Teletrabalho; BRL 592.000 - 728.000; Tempo integral

Resumo da oferta

A growing digital media company is seeking an experienced performance marketing copywriter to lead brand writing strategies across various paid media channels. The role requires strong leadership skills, with responsibilities including overseeing campaign data analysis and managing freelance writers. Candidates should have 4–6 years of experience in copywriting, especially for video platforms. This opportunity allows for remote work within a dynamic team, offering competitive pay and profit-sharing bonuses.

Serviços

Salary range of $110,000 - $135,000 per year

Profit-sharing bonus

Career advancement opportunities

Access to competitive benefits

Supportive work environment

Qualificações

• 4–6 years of performance marketing copywriting experience with a strong portfolio.
• 2+ years in a creative leadership or mentorship role managing writers.
• Deep understanding of direct response principles and consumer psychology.

Responsabilidades

• Own the brand writing strategy across all media channels.
• Oversee performance of copy across various paid media.
• Analyze campaign data for messaging optimizations.

Conhecimentos

Performance marketing copywriting

Creative leadership

Analytical mindset

Understanding of consumer psychology

Video scriptwriting

Descrição da oferta de emprego

Employer Industry: Digital Media

Why consider this job opportunity

• Salary range of $110,000 - $135,000 per year
• Profit‑sharing bonus included in the compensation package
• Opportunity for career advancement and growth within a high‑performance culture
• Work remotely with a diverse global team
• Chance to lead and innovate within a rapidly growing digital media company
• Access to competitive benefits and a supportive work environment

What to Expect (Job Responsibilities)

• Own the brand writing strategy across all paid media channels, ensuring consistent voice and messaging
• Oversee the performance of copy across paid social, search, display, and programmatic channels
• Analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations
• Develop compelling video scripts that drive performance and ensure compliance with standards
• Manage a network of freelance writers, ensuring high quality and throughput in creative production

What is Required (Qualifications)

• 4–6 years of performance marketing copywriting experience with a strong portfolio of high‑performing ads
• 2+ years in a creative leadership or mentorship role managing writers or creative contributors
• Deep understanding of direct response principles and consumer psychology
• Strong analytical mindset with the ability to interpret campaign data
• High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube

How to Stand Out (Preferred Qualifications)

• Experience with creative quality standards for ad copy, landing pages, and video scripts
• Proven track record of meeting benchmarks for copy volume and impact on ROAS and CTR
• Familiarity with compliance standards in advertising and marketing
• Ability to proactively identify new copy angles based on market trends and consumer insights
• Experience managing budgets and resource allocation for creative projects

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