Lead UX Strategist & Research Analyst

BX Studio; Teletrabalho; BRL 160.000 - 200.000; Tempo parcial

Resumo da oferta

A digital strategy consultancy in Brazil is seeking a Lead UX Strategist & Research Analyst. The candidate will guide research-driven decision-making for enterprise marketing websites, focusing on user insights, information architecture, and content strategy. Responsibilities include conducting UX research, analyzing user behavior, and developing low-fidelity wireframes. Candidates should have over 5 years of experience and excellent English communication skills. This freelance position allows for remote, flexible hours.

Qualificações

• 5-6+ years of experience in UX research, UX strategy, or content design.
• Deep understanding of enterprise marketing sites.
• Ability to design clear, low-fi wireframes.

Responsabilidades

• Plan and lead UX research activities tailored to marketing sites.
• Analyze user behavior and identify friction points.
• Translate IA and strategy decisions into low-fidelity wireframes.

Conhecimentos

UX research

Information architecture

Content strategy

Wireframing

Communication in English

Ferramentas

Figma

Hotjar

Google Analytics

Helio

Descrição da oferta de emprego

Lead UX Strategist & Research Analyst

We're looking for a Lead UX Strategist & Research Analyst to guide research-driven decision-making for enterprise marketing website projects. This is not a product UX role — it's a strategic position focused on user insight, information architecture, content strategy, and low-fidelity wireframing for B2B website design specifically.

You will run discovery activities, analyze user behavior, shape content and navigation strategy, and translate research into clear wireframes and recommendations. You'll also lead client conversations and present UX rationale with confidence and clarity. This is a freelance contract position with consistent, ongoing project work.

Responsibilities

• UX Research & Analysis
  • Plan and lead UX research activities (qualitative + quantitative) tailored to marketing / enterprise sites
  • Analyze user behavior, testing outputs, and analytics data (GA, Hotjar, Helio, etc.)
  • Identify friction points and conversion blockers across user journeys
  • Conduct competitive and comparative audits to inform structure and content direction
  • Synthesize insights into clear, prioritized, actionable UX recommendations
• Information Architecture & Content Strategy
  • Audit existing website structures and perform detailed site map analysis
  • Develop and present site map recommendations that improve clarity, SEO alignment, and user flow
  • Create navigation models, content hierarchies, and IA documentation
  • Map user journeys and define key conversion paths
  • Build content frameworks and messaging priorities for enterprise web builds
  • Evaluate existing content for gaps, redundancy, clarity, and strategic alignment
• Wireframing & Concepting
  • Translate IA and strategy decisions into low-fidelity wireframes
  • Produce clear UX documentation (flows, diagrams, wireframes, rationale)
  • Collaborate closely with designers to ensure strategic alignment through execution
• Client Leadership
  • Lead client workshops, discovery sessions, and UX debriefs
  • Present research findings and guide stakeholders toward best-practice decisions
  • Communicate fluently and professionally in English, both verbally and in writing
  • Build trust through structured thinking, preparedness, and strong strategic reasoning

Requirements

• 5–6+ years of experience in UX research, UX strategy, IA, or content design for websites
• Deep understanding of enterprise marketing sites (not product UX)
• Proven ability to plan, execute, and analyze UX research
• Strong command of information architecture and content strategy
• Ability to design clear, low-fi wireframes that translate strategy into structure
• Excellent English communication skills and confidence leading client conversations
• Ability to work independently across multiple projects
• Proficiency with Figma, Helio, UserBrain, Hotjar, PostHog, Google Analytics, or equivalent tools

Nice to Have

• Agency experience
• CRO or SEO fluency
• Familiarity with Webflow CMS structures
• Experience with enterprise clients and multi-stakeholder environments

Contract Details

• Freelance contract position
• Remote, flexible hours
• Must be available for client meetings within EU / US time zones