Lead Paid Media Specialist

Bluelight; Teletrabalho; BRL 100.000 - 150.000; Tempo integral

Resumo da oferta

A leading software consultancy in Brazil is seeking a Lead Paid Media Specialist to manage and optimize Google Ads campaigns. The ideal candidate should have over 5 years of experience managing paid media across Search, Display, and Video, with a strong emphasis on driving revenue and conversions. Responsibilities include collaboration with sales teams to refine campaign strategies, performance analysis using Google Analytics, and continually optimizing campaigns for better results. Join a dynamic team committed to quality and innovation.

Serviços

Competitive salary and bonuses

Generous paid-time-off policy

Flexible working hours

Continuing education and training

Qualificações

• 5+ years managing paid Google Ads campaigns across Search, Display, and Video.
• Experience optimizing campaigns beyond lead generation to drive revenue.
• Strong ability to analyze data and evaluate campaign performance.

Responsabilidades

• Manage and optimize Google Ads campaigns across various channels.
• Collaborate with sales teams to improve campaign lead quality.
• Conduct performance analysis using Google Analytics.

Conhecimentos

Google Ads expertise

Analytical abilities

Collaboration with sales teams

Conversion tracking

English proficiency

Ferramentas

Google Analytics

Looker Studio

Google Tag Manager

Descrição da oferta de emprego

Join to apply for the Lead Paid Media Specialist role at Bluelight.

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.

With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.

Our mission is not only to create cutting‑edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.

With a presence across the United States and Central / South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

Here's What You'll Get To Work On :

Managing Google Ads Campaigns : Launch, monitor, and optimize campaigns across Search, Display, and Video.

Bottom-of-Funnel Focus : Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.

Collaboration with Sales Teams : Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.

Performance Analysis & Reporting : Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.

Full-Funnel & Lead Quality Insights : Deep knowledge of the buyer journey and how paid media influences progression through the funnel.

A / B Testing & Creative Iteration : Conduct A / B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.

Cross-Channel Integration : Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels.

Landing Page & CRO Collaboration : Coordinate with design teams to enhance landing page effectiveness and improve conversion rates.

Budget Management & Forecasting : Manage spend pacing and performance targets, with clear reporting on ROI and CAC.

Platform Expansion :

Research and experiment with emerging ad formats and placements within the Google Ads platform.

Here's the experience we're looking for :

Expertise in Google Ads : Over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.

Full-Funnel Focus :

Skilled in tracking and optimizing campaigns beyond top‑of‑funnel leads, with an emphasis on driving revenue.

Strong Analytical Abilities : Proficiency in using Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data.

Collaboration with Sales : Proven experience partnering with sales teams to enhance campaign impact on the sales pipeline.

Advanced Conversion Tracking : Knowledgeable in UTM parameters, pixel setup, and using Google Tag Manager for tracking.

Proficient in English : Effective in communicating and collaborating in English across teams and documentation.

CRM Awareness :

Understanding of how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot.

Here's what we're looking for this role to achieve :

Drive higher revenue attributed to marketing through Google Ads campaigns.

Enhance SQL rates and boost lead-to-deal conversions via paid media channels.

Develop a collaborative workflow with the sales team to assess and refine lead quality.

Lower cost per acquisition (CPA) while improving return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency.

Expand a full-funnel paid media strategy aligned with customer purchasing behaviors.

Company Benefits

Competitive salary and bonuses, including performance-based salary increases.

Generous paid-time-off policy.

Flexible working hours.

Work remotely.

Continuing education, training, conferences.

Company-sponsored coursework, exams, and certifications.

Being a consultant in our team is a fun, challenging, and rewarding career choice.

Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.

Feb you will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth.

You'll collaborate with modern technologies and work alongside some of the best professionals in the industry!

If you're eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.

Seniority level : Mid-Senior level.

Employment type : Full-time.

Job function : Marketing, Public Relations, and Writing / Editing.

Industry : Software Development.