Head of Media

Ionic Group; Brasil; On-site; BRL 279,000 - 390,600; Full time

Job summary

Ionic Group is seeking a Head of Media to lead brand growth and performance across its portfolio. This senior role will oversee the strategy, production, and distribution of content across major channels, ensuring consistency and effectiveness.

The ideal candidate will have over 7 years of experience in media and marketing, with a proven track record of building content systems. Responsibilities include defining brand positioning and optimizing creative direction to support growth.

Qualifications

• 7+ years experience in media, marketing, brand, or growth leadership roles.
• Proven experience building and scaling content systems across multiple brands or business units.
• Strong understanding of content strategy and storytelling.

Responsibilities

• Build and own the media and marketing strategy across Ionic Group’s portfolio companies.
• Establish a repeatable content pipeline that produces high-quality outputs consistently.
• Define brand positioning and messaging frameworks that drive growth.

Skills

Media leadership experience

Content system building

Brand positioning

Creative team management

Social media expertise

Data-driven performance

Strong communication

Job description

Ionic Group is building the next generation of global companies at the intersection of Gaming, Media, Fintech, and AI. We are hiring a Head of Media to lead brand growth and performance across our portfolio. This is a senior, high-ownership role responsible for building a consistent, scalable content engine that supports multiple ventures each with distinct audiences, products, and growth objectives.

You will oversee the strategy, production, and distribution of content across all major channels, ensuring every portfolio company benefits from clear positioning, consistent storytelling, and a repeatable pipeline that drives awareness, engagement, and conversion. This role sits at the center of creative and commercial execution, balancing brand excellence with measurable outcomes.

The ideal candidate is equal parts strategist and operator: someone who can define a unified media system, run high-velocity execution, and raise the quality bar across copy, design, video, and distribution. You will collaborate with founders, product teams, creators, and external partners to build narratives that resonate, campaigns that perform, and content that compounds over time.

Skill / Experience Requirements:

• 7+ years experience in media, marketing, brand, or growth leadership roles
• Proven experience building and scaling content systems across multiple brands or business units
• Strong understanding of content strategy, storytelling, and brand positioning
• Demonstrated ability to manage creative teams, creators, agencies, and production workflows
• Expertise across organic social, paid creative, distribution strategy, and channel growth
• Strong copy and creative judgment with a high bar for quality and consistency
• Data-driven approach to performance, reporting, and creative optimization
• Experience launching campaigns and supporting product growth across acquisition and retention
• Strong communication skills and ability to collaborate directly with founders and executives
• Comfortable operating in fast-paced environments with shifting priorities

What you will do:

Build and own the media and marketing strategy across Ionic Group’s portfolio companies. Establish a repeatable content pipeline that produces high-quality outputs consistently across brands. Define brand positioning, messaging frameworks, and channel strategies that drive growth. Lead content production across formats including short-form video, long-form video, social, email, blog, PR, and paid creative. Oversee distribution systems to ensure content reaches the right audiences through organic and paid channels. Partner with founders and leadership to align marketing priorities to business outcomes. Track performance, optimize creative direction, and scale what works across the portfolio.