Head Of Crm & Loyalty - Igaming

iHunters; São Paulo; Presencial; BRL 160.000 - 200.000; Tempo integral

Resumo da oferta

A leading digital marketing firm in Brazil is seeking a Head of CRM & Loyalty. This strategic leadership role focuses on enhancing player retention and VIP experiences through sophisticated marketing automation and personalized engagement. The ideal candidate will have over 6 years of experience in CRM or Lifecycle Marketing, particularly in the iGaming or fintech sectors, and possess a deep understanding of behavioral data. Key responsibilities include managing a CRM team and driving innovative marketing campaigns.

Qualificações

• 6+ years in CRM, Retention, or Lifecycle Marketing.
• Experience in iGaming, betting, gaming, fintech, or B2C.
• Success in neuromarketing and behavioral segmentation.
• Hands-on leadership style and ability to strategize.

Responsabilidades

• Lead CRM and Loyalty strategy for player retention.
• Design multi-channel lifecycle programs.
• Manage VIP player experiences and offers.
• Collaborate with BI for predictive models.
• Mentor a high-performing CRM team.

Conhecimentos

CRM strategy

Data-driven marketing

Player engagement

Marketing automation

Emotional design

VIP program management

Analytical skills

Excellent communication

Ferramentas

Optimove

Smartico

Braze

Salesforce

Hubspot

Descrição da oferta de emprego

We’re looking for a Head of CRM & Loyalty with a data‑driven mindset, deep knowledge of player behavior, and strong experience in marketing automation. This is a strategic leadership role focused on retention, reactivation, VIP experience and user acquisition.

What You’ll Do

• Lead the CRM and Loyalty strategy, driving player retention, engagement, and lifetime value growth through personalized, data-informed journeys.
• Design and implement multi‑channel lifecycle programs (email, push, SMS, in‑app, WhatsApp) leveraging behavioral triggers and neuromarketing techniques to influence player motivation and emotion.
• Develop and manage the VIP player experience, including:
• Segmentation and identification of high‑value players
• Personalized offers, communications, and dedicated account management
• Creation of exclusive loyalty tiers, events, and experiences for top players
• Leverage behavioral data and psychological insights to shape content, incentives, and timing for maximum impact.
• Collaborate with BI and Data Science to develop predictive retention models, churn prevention tactics, and LTV forecasts.
• Partner with Product and UX to integrate gamification and reward mechanisms into the player journey.
• Manage and mentor a high-performing CRM team, promoting experimentation, empathy, and creativity.
• Continuously test, measure, and optimize messaging, rewards, and communication strategies to improve engagement rates.
• Ensure compliance and responsible marketing practices, maintaining ethical engagement and trust with players.

What You Bring

• 6+ years of experience in CRM, Retention, or Lifecycle Marketing, preferably in iGaming, betting, gaming, fintech, or B2C digital platforms.
• Proven success in neuromarketing, behavioral segmentation, or emotional design applied to player engagement.
• Experience designing and managing VIP programs — including tiered benefits, personal relationship management, and exclusive reward strategies.
• Deep understanding of data‑driven marketing, automation, and personalization at scale.
• Proficiency with CRM tools such as Optimove, Smartico, Braze, Salesforce, or Hubspot.
• Analytical mindset with strong command of data analysis, A/B testing, and player behavior metrics (ARPU, LTV, churn, engagement rate).
• Hands‑on leadership style — comfortable strategizing and executing.
• Excellent communication and interpersonal skills, with sensitivity to player psychology and cultural nuances.
• Familiarity with the regulatory landscape of online betting and responsible gaming practices.