Growth Marketing Manager, Brazil

NEXO; Brasil; Híbrido; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A premier digital assets wealth platform is seeking a Growth Marketing Manager for Brazil. This role involves shaping local strategies that resonate with high-net-worth individuals and optimizing customer experiences. The ideal candidate will have extensive experience in growth marketing, strong analytical skills, and fluency in Portuguese and English. The position offers competitive compensation and hybrid work flexibility.

Serviços

Competitive compensation with performance bonus

Hybrid work

Dedicated learning budget

Comprehensive health & wellness perks

Regular team events

Qualificações

• 7-12+ years in senior growth or marketing roles.
• Proven experience shaping positioning and messaging.
• Hands-on crypto user with understanding of local culture.
• Exceptional skills in both Portuguese and English.

Responsabilidades

• Act as the strategic link between local needs and central teams.
• Maintain overview of Brazil’s crypto and finance landscape.
• Develop personas and localized messaging for HNWI.
• Audit customer touchpoints and propose improvements.

Conhecimentos

Senior growth or marketing experience

Understanding of the Brazilian market

Exceptional writing and communication skills

Analytical mindset

Strong stakeholder management

Ferramentas

GA4

MMPs

Competitive intelligence tools

Descrição da oferta de emprego

Stand out and drive the next generation of wealth. Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Official website: nexo.com

The Role

As Nexo continues to expand globally, we’re investing in local expertise to ensure our marketing truly resonates.

As Growth Marketing Manager for Brazil, you’ll be the local growth and marketing lead - mapping out channels, partners, audiences, and cultural nuances, while tailoring Nexo’s messaging and positioning across products. You’ll turn market insights into actionable strategies and briefs for our centralized product, growth, paid media, and partnerships teams, driving measurable impact across the funnel.

Key Responsibilities:

• Local Growth Enablement: Act as the strategic link between local market needs and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams.
• Market Intelligence & Channel Mapping: Maintain a live overview of Brazil’s crypto and finance landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms.
• HNWI Acquisition: Develop personas, targeting strategies, and localized messaging that resonate with Brazil’s high-net-worth individuals. Identify premium channels and moments to engage them effectively.
• Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization.
• Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency.
• Localization & Brand Voice: Adapt product names, value propositions, and messaging to Brazilian Portuguese, ensuring that all communications feel native and culturally relevant.
• Brand Reputation & Risk Monitoring: Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations.

Key Metrics (KPIs):

• Funded accounts in Brazil, including HNWI share.
• Customer LTV and LTV/CAC payback for influenced cohorts.
• Market penetration: Nexo funded accounts as a percentage of the active Brazilian crypto investor base.

What You Bring:

• 7-12+ years in senior growth or marketing roles, with deep knowledge of the Brazilian market.
• Proven experience shaping positioning, messaging, and channel strategy.
• Hands‑on crypto user with strong understanding of local crypto culture, media, and terminology.
• Exceptional writing and communication skills in Portuguese and English.
• Analytical mindset — skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools.
• Strong stakeholder management — able to align global and local priorities effectively.
• Bias for action, structured thinking, and high editorial standards.
• Experience in fintech or crypto scale‑ups, with an existing network of relevant partners, publishers, and creators.
• Ability to help build and mentor small local teams once traction is proven.

Benefits:

• Competitive compensation with performance bonus.
• Hybrid work.
• Dedicated learning budget.
• Comprehensive health & wellness perks.
• Regular team events.