Growth Marketing Manager

ICREON; Brasil; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading marketing firm in Brazil is seeking an experienced Growth Marketing Manager to lead demand generation across various channels, including paid media, events, and owned digital channels. The ideal candidate will have 5-8 years of B2B marketing experience, proficiency in using AI tools, and a strong background in campaign management. This role offers an opportunity to shape marketing strategies and enhance the buyer journey.

Qualificações

• 5–8 years of B2B marketing experience across demand gen, ABM, owned media, and events.
• Hands-on experience with LinkedIn Ads, Marketo, and social media management tools.
• Excellent organizational and project management skills.

Responsabilidades

• Plan, execute, and optimize paid campaigns on LinkedIn.
• Lead logistics and strategy for tradeshows and events.
• Build and optimize Marketo campaigns for lifecycle workflows.

Conhecimentos

B2B marketing experience

Use of AI tools

Hands-on with LinkedIn Ads

Project management skills

Analytical mindset

Ferramentas

LinkedIn Ads

Marketo

Social media management tools

Descrição da oferta de emprego

Overview

Focus: Demand Generation, Events, Owned Media & ABM

We are seeking a versatile, results-driven Growth Marketing Manager to help lead demand generation across paid media, tradeshow/events, owned digital channels, and ABM initiatives. This individual will play a critical role in executing campaigns, improving funnel performance, and ensuring high-quality engagement across the entire buyer journey.

Key Responsibilities

• Performance Marketing
• Plan, execute, and optimize paid campaigns on LinkedIn, testing across other platforms.
• Manage channel-level budgets, performance reporting, and ongoing optimization.
• Work with external paid search contractor to drive performance.
• Event Marketing
• Lead logistics, vendor coordination, and strategy for tradeshows, roadshows, and private events.
• Collaborate with Sales for pre-show outreach and post-show follow-up campaigns. Attract, engage, and convert throughout the event journey (before, during, after).
• Ensure captured leads are integrated into our CRM and routed appropriately for follow-up.
• Owned Media Management
• Email: Build and optimize Marketo campaigns for lifecycle and nurture workflows.
• Social: Own organic LinkedIn strategy; grow audience engagement and reach.
• Website: Optimize the website to drive micro-conversions and high-quality inbound leads.
• ABM
• Help identify and prioritize high-value target accounts in partnership with Sales.
• Launch ABM campaigns across channels.
• Track and optimize engagement, conversion, and pipeline contributions from key accounts leveraging 6sense.
• Funnel & Lead Lifecycle Management
• Report weekly/monthly on lead quality, velocity, and conversion rates.

Qualifications

• 5–8 years of B2B marketing experience across demand gen, ABM, owned media, and events.
• Leverages AI tools to accelerate tactical execution.
• Hands-on experience with LinkedIn Ads, Marketo, and social media management tools.
• Proven ability to track, report, and optimize lead progression across the funnel.
• Excellent organizational and project management skills.
• A solid combination of creativity and an analytical mindset.

Bonus

• Experience in a digital consultancy, agency, or professional services environment.
• Familiarity with tools like Demandbase, 6sense, or ZoomInfo for ABM programs.
• Strong working knowledge of CRM and marketing automation integration (Marketo + Salesforce).