Global Web Analyst

Docplanner; São Paulo; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading healthcare platform in São Paulo is seeking a Web Analyst to optimize the performance of over 25 B2B websites. The role involves analyzing user behavior, tracking key website metrics, and providing actionable insights to improve conversion rates. Ideal candidates possess over 3 years of experience in web analytics and proficiency in Google Analytics, along with strong skills in A/B testing. This position offers flexible working options and competitive benefits.

Serviços

Healthcare insurance

Gym membership support

Flexible working hours

Employee Share Ownership Plan

Qualificações

• 3+ years experience in web analytics, digital marketing, or CRO roles.
• Proficiency in Google Analytics (GA4) and Google Tag Manager.
• Ability to build dashboards and reports using Looker, Tableau, or Superset.

Responsabilidades

• Analyze website performance focusing on conversion rates and user engagement.
• Develop and maintain dashboards for real-time insights.
• Conduct A/B testing analyses using VWO and HubSpot.

Conhecimentos

Web analytics

Digital marketing

Conversion Rate Optimization (CRO)

Google Analytics

A/B testing

Data visualization

Ferramentas

Google Tag Manager

Looker Studio

Tableau

VWO

Optimizely

Hotjar

Clarity

Descrição da oferta de emprego

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: pro.doctoralia.es

Why Join Us?

• Real impact– We help doctors help patients. Your work truly makes a difference.
• At scale, yet agile– 3,000+ employees, but still fast, flexible, and hands‑on.
• Pre‑IPO & growing –We’re backed by leading VC funds including One Peak Partners, Goldman Sachs Asset Management, and Point Nine Capital, raising a total of approx. €400m to date. Now, we’re focused on profitability and IPO preparation. It’s an exciting time to join us.
• ✨ Shape the future, sustain growth –Make a difference now *and* build for long‑term success.

Job Description

We are looking for a Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member of the web team, you will be responsible for analyzing user behavior, tracking key website metrics, and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites.

Key responsibilities

• Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement.
• Interpret data from website tracking tools (Google Analytics, VWO, Hubspot).
• Setting and ideation for web events based on business objectives.
• Develop and maintain dashboards to provide real‑time insights into website performance and translate data into clear, actionable recommendations for the marketing team (LookerStudio, Superset).
• Conducting A/B testing analyses (VWO and HubSpot).
• One‑off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness.
• Identify and analyze different audience segments to improve targeting and personalization.
• Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors.
• Collaborate with the content team to provide data‑driven insights that inform content creation and optimize engagement from key user segments.

Qualifications

• 3+ years experience in web analytics, digital marketing, or CRO roles.
• Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
• Ability to build dashboards and reports using Looker, Tableau, Superset or similar tools.
• Experience with A/B testing tools like Google Optimize, VWO, or Optimizely.
• Experience with Hotjar, Clarity, or other user behavior tracking tools.
• Experience with Search Console or other SEO tracking tools is a plus.
• Experience working in a fast paced, dynamic environment.

Additional Information

What to Expect from Our Hiring Process

We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):

• 1️⃣ Intro Chat –A first call with our Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment, and motivation.
• 2️⃣ Hiring Manager Interview –A deeper dive into your experience and aspirations with your future manager, who you’ll be reporting to in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
• 3️⃣ Case Study: a practical exercise to present to the Hiring Managers.
• 4️⃣ Reference Check & Offer!

Reasons to Love It Here

Global Benefits

No matter where you are, you’ll have access to:

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
• ESOP (Employee Share Ownership Plan) after 6 months with us, available from specific seniority levels, because we believe in sharing our success!

Local Perks

Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.

Career Growth

We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross‑functional projects.

A Truly Global Team

Work with talented people from all over the world in a diverse and inclusive environment.

Flexibility That Works for You

Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

What We Believe In

Focus on results – we’re here to make an impact.

Think like an owner – take responsibility, drive outcomes.

✂️ Keep it simple, keep it lean – smart solutions over complexity.

Be respectful and radically honest – openness builds trust.

Learn and be curious – growth is part of the job.

Don’t just take our word for it—check out our Glassdoor to hear what our people say!

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.