Global Brand Manager

Pearson; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global education company is seeking a Global Brand Manager in São Paulo, Brazil. This role involves shaping brand transitions, managing brand consistency, and effectively collaborating across teams. The ideal candidate has a Bachelor's degree and at least 7 years of experience in brand management, with a robust skill set in project management and communication. You will inspire brand excellence and ensure the brand resonates globally while managing stakeholder expectations and supporting brand training initiatives.

Serviços

Home Office / Home Office Allowance

Medical Assistance

Employee Well-being Support

Birthday Off

Qualificações

• Minimum of 7 years of experience in brand roles, ideally with global scope.
• Proven expertise in brand management, visual identity, and measurement.
• Strong project management skills and ability to galvanize teams.

Responsabilidades

• Support the next phase of our brand’s evolution through execution.
• Partner closely with business units to roll out new brand identity.
• Establish a responsive, efficient process for brand support.

Conhecimentos

Brand management

Cross-functional collaboration

Project management

Excellent communication

Fluency in English

Formação académica

Bachelor’s degree in Marketing or related field

Descrição da oferta de emprego

Who we are

At Pearson our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world’s lifelong learning company. For us learning isn’t just what we do. It’s who we are.

About the Role

We’ve just launched an exciting new global brand and we’re looking for a Global Brand Manager to support us in transitioning Pearson to this bold new look and feel. This is a unique opportunity to shape how our brand shows up across the world: rolling out across our entire estate governing its consistency, sharpening its messaging and partnering across the business to bring it to life with meaning and impact. You’ll sit at the heart of brand, BU marketing, product, digital, customer experience and sales as well as working with external and internal agencies to ensure every touchpoint is unmistakably us and delivers on what we promise.

Key Responsibilities

• Support the next phase of our brand’s evolution building equity, distinctiveness and global relevance through excellence and consistency of execution.
• Partner closely with the BUs as their key day‑to‑day contact to roll out our new brand identity across every touchpoint globally and inspire them to execute our brand brilliantly and consistently in line with brand guidelines.
• Partner with the In‑House Creative Studio and external agencies as needed to support creative development and reviews of our assets to ensure they align with the broader brand strategy and meet BU needs. Actively share best‑in‑class examples to inspire our teams.
• Partner with Events teams and our new SWAG agency to support the creation of best‑in‑class toolkits and products in line with brand guidelines to drive efficiency of resource and budget.
• Work closely with other team members and BUs to support the launch and roll‑out of our new brand architecture with energy and clarity, assisting them with the migration of assets to agreed timelines.
• Inspire and enable brand excellence through managing a best‑in‑class brand hub providing up‑to‑date guidelines, templates and tools shaped by team feedback and evolving trends.
• Support the development of a continuous brand training program that excites, educates and empowers every employee to be a brand ambassador.
• Establish a responsive, efficient process for brand support ensuring fast, clear answers to brand‑related questions and requests across the company.
• Collaborate with business‑unit marketing teams to sharpen their positioning and connect their strategies to our refreshed brand.
• Work with the digital team to ensure our website reflects, amplifies and evolves with our brand.
• Partner with customer experience teams to align every customer touchpoint with our brand tone, identity and promise.
• Track and report brand health metrics to guide decision‑making and investment.
• Support our annual brand health audit generating actionable insights and clear recommendations.
• Monitor audience and competitor trends to ensure our brand stays ahead, not just relevant.

Required Skills and Experience

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• Minimum of 7 years of experience in brand roles, ideally with global or multi‑market scope.
• Proven expertise in brand management, visual identity, brand intelligence and measurement.
• Strong cross‑functional collaboration across marketing, product, digital and customer experience.
• Experience working with external agencies and partners – a real team player.
• Strong project management skills with an ability to cut through to the heart of an issue and galvanize both people and resources to take action.
• Confidence leading and facilitating discussions across many organisational levels, then swiftly moving to action and resolution.
• Comfortable managing self and others through ambiguity, proactive and self‑starter.
• Adaptable and flexible in a dynamic and evolving environment.
• Excellent communication, storytelling and influencing skills.
• Fluent in English with strong written, verbal and comprehension skills and ability to interact daily in a global environment.
• Availability to attend in‑person meetings at the office as previously agreed with area leadership.

Benefits

• Home Office / Home Office Allowance
• Medical Assistance, Dental Assistance, Pharmacy Discount Program
• Employee Well‑being Support, Life Insurance, Meal Voucher, Childcare Assistance, Birthday Off
• Pearson University, Language School Franchises, Language Learning Books
• AIP (Annual Incentive Plan)
• Extended Maternity and Paternity Leave: 6 months for mothers and 1 month for fathers.