Gerente de marca

Haleon plc.; Rio de Janeiro; On-site; BRL 140,000 - 240,000; Full time

Job summary

Haleon plc. is seeking a Brand Manager to lead the development and execution of global brand strategies in a dynamic market. You will guide cross-functional teams to deliver short-term and long-term growth while driving promotional effectiveness and market activation.

The role requires strong consumer insights, leadership in brand initiatives, and the ability to navigate a matrix organization to deliver profitable results. A career growth track is offered within Haleon’s Win as One framework.

Qualifications

• Bachelor’s degree required.
• Experience leading people in project-based and day-to-day situations.
• 5+ years of brand marketing experience in Consumer Products or OTC marketing.
• Experience delivering insights-based consumer communications and brand share growth.
• Experience launching large-scale new products; collaboration with global teams; operating in a matrix organization.

Responsibilities

• Develop, adapt, and refine strategic direction for brand based on consumer and customer insights.
• Lead annual market activation planning focused on 3-year growth drivers with cross-functional teams.
• Accountable for annual brand Profit & Loss, including sales and profitability, and manage budget items.
• Mentor junior marketing associates on the marketing team.
• Manage brand equity through deployment and localization of global toolkits.
• Drive innovation strategy via global innovation vision board.
• Manage agency and cross-functional relationships at local and global levels to deliver breakthrough results.
• Drive execution of programs for media, creative development, and digital initiatives.
• Collaborate with the sales team to drive customer engagement and in-store support.

Skills

Leadership experience

Brand marketing experience

Insights-based communications

Cross-functional collaboration

Performance-driven

Education

Bachelor’s degree

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness? If so, this Brand Manager role could be an exciting opportunity to explore.

Why you?

As a Brand Manager, you will be responsible for the effective deployment of global strategies. You will also provide execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.

• Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights
• Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams
• Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items
• Support and mentor junior marketing associates on the marketing team
• Manage brand equity through successful deployment and localization of global toolkits
• Drive innovation strategy through flawless execution of global innovation vision board
• Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix
• Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs
• Collaborate with the sales team to drive strong customer engagement and in-store support
• Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

Why Haleon?

Our Win as One Framework is a simple, stretching definition of our future direction. It includes our purpose, ambitions, strategic drivers, and behaviours that will enable us to Win as One. This framework guides our decision-making, strategy, and culture. The successful candidate will demonstrate the following capabilities:

• Consumer first, always: Engage key business counterparts and operational stakeholders to deliver operational execution of Haleon strategies related to eCommerce activities, always putting the consumer first.
• Collaborate for impact: Establish and maintain relationships with critical groups to ensure customer knowledge is utilized to inform and deliver on the eCommerce roadmap, collaborating for impact.
• Unlock value, at pace: Drive business process improvement throughout the commercial and operational support teams, unlocking value at pace.
• Grow myself and others: Continuously look for opportunities to learn, build skills, and share learning, growing myself and others.

Code of Conduct as a Leader within Haleon , as a manager, you have an important responsibility to ensure that this Code is applied correctly and to promote an ethical culture.

• Be the role model that brings our Code to life, by always acting with the highest ethical standards.
• Ensure your team, especially new members, are familiar with our Code and the Ethics & Compliance contact, in your market.
• Maintain an environment of trust that allows all to Speak Up, reinforcing the guarantee of anonymity and non-retaliation.
• Listen to your team and promptly raise any compliance concerns you become aware of.
• Make any necessary corrective and preventive decisions, in a timely manner.
• Recognize those in your team who display ethical behavior; share examples of good ethical decision-making, so all understand how we expect them to act.
• Provide timely support into any company investigation of potential wrongdoing.

Basic Qualifications:

• Bachelor’s degree
• Experience in leading people in both project-based and day-to-day situations
• 5 or more years of brand marketing experience in Consumer Products or Over the Counter (OTC) marketing
• Experience delivering insights-based consumer communications and brand share growth
• Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization

Preferred Qualifications:

• Master’s degree
• Strong financial capabilities and business acumen
• Experience working in a fast paced, entrepreneurial environment
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Job Posting End Date

2026-10-30

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.