FIELD SUPERVISOR TRAVEL RETAIL (Brazil, Argentina, Chile & Uruguay)
Location: Sao Paulo, Brazil
Reports to: Sales Area Manager
Contract: Full-time and permanent position
YOUR ROLE @CHANEL
Leads and motivates the team of Beauty Advisors, ensuring brand strategy execution in airports/duty-free, managing sales targets, overseeing merchandising, conducting training, analyzing performance, and coordinating with stakeholders like marketing/operations to drive growth in a dynamic, high-volume environment.
WHAT IMPACT YOU CAN CREATE AT CHANEL
Team Management & Training
- Lead, motivate, and develop a team of brand ambassadors, beauty advisors.
- Organize & conduct regular training sessions to ensure team knowledge of product features, benefits, and selling techniques.
- Prepare and execute training induction sessions for new BA’s.
- Lead Q&A sessions with BA’s, CM, BM, of modules taught by the training department to ensure proper understanding of content and provide feedback for future training modules development.
- Maintain constant refreshment of product and brand knowledge.
- Supervise and manage BAs in terms of sales performance, product knowledge and proactivity at POS.
- Monitor and assess team performance, providing constructive feedback and coaching.
- Organize and implement merchandising training sessions for clients and retail sales staff aboard
- Establish themself as the brand referent for the staff on board to ensure CHANEL remains the most relevant F&B brand.
Sales & Performance Monitoring
- Track and analyze sales data (retail, MS, ranking), identifying trends (retailer and competition trends) and opportunities for improvement.
- Monitor inventory levels: Best Sellers “Freshness” & feedback manager to ensure adequate stock while avoiding overstock situations.
- Suggest ideas to increase the relevance of launches: visibility, promotions, additional space in store, media opportunities, and identify trends
- Competitive surveillance and feedback
- Price tracking and records on competition (price, launches, space and promotions).
- Check competition and recommend new ways at improving sell out and image in accordance with brand marketing policies and guidelines
- Collaborate with in-store teams to optimize product placement, promotions, event, and visibility.
- Ensure the assortment per store is properly implemented and monitor stock situation / level
- Plan and execute promotional events, product launches, and sampling activities when required.
- Coordinate with marketing teams and store managers to maximize events impact.
- Implement promotional and merchandising plan according to our marketing strategy
- Check merchandise collaterals for events or promotions
- Revision of the assortment and presentation of new products and launches
Brand Image & Customer Experience
- Ensure consistent adherence to brand guidelines, maintaining a luxury image at all points of contact (merchandising, BC grooming, Visual)
- Ensure PQ are met (Planograms reco)
- Ensure merchandising planograms, visuals and other materials are in place and correctly displayed working closely with VM team.
- Keep visuals (transparencies) updated, confirming measurements and final installations
- Implement merchandising and promotional programs in order to develop and increase sales
- In coordination with Architecture, MPOS and Trade Marketing, track visuals (transparencies) updated, confirming measurements and final installations
- Partner with store management and staff to maintain a high standard of customer service.
Operational Excellence
- Conduct store visits to ensure merchandising standards, cleanliness, and compliance with brand policies.
- Suggest ideas to increase brand performance in terms of sales and image: visibility, promotions, additional space in store, media opportunities, and identify trends.
- Prepare and submit detailed reports on field activities, including performance metrics and feedback from customers and staff.
- Ability to define and manage schedule
- Contact clients directly but cc Sales Area Manager and Sales Executive.
- Prepare a photographic report pre and post visits, including videos of the Chanel spaces, beauty area and general retail area and floorplan.
- Reports on visits: description, pictures, competition, stocks etc.
- Prepare and follow the travel/visits calendar previously agreed with the sales manager and sales executive, according to the needs based on strategy, and set all trips 3 months ahead of time.
- Prepare and share expense estimations prior each trip and validate it with the sales manager.
- Prepare the expense report and share for approval.
WHAT YOU WILL BRING TO THE ROLE
- Candidates must be fluent in Portuguese, English and Spanish.
- 5+ years of experience in management, developing markets, coaching and talent development, performance-driven mindset and with Effective communication preferably in the luxury and/or beauty industry.
- Proficiency in Microsoft Excel requiered with strong analytical skills and attention to detail when working with large data sets.
- Also, demonstrable skills in organization, communication, teamwork, prioritization of tasks, results-oriented, people management, and advanced MS Office Suite
- Critical enabler for the organization to optimize performance, drive sales growth, and ensure that its strategies are aligned with both market trends and consumer needs.
WHAT YOU WOULD GAIN FROM THIS EXPERIENCE
- Deeper understanding of the Local Market business, through in-depth data analysis to support in the strategic decision making.
- Project management and leadership skills
- Analyze sales data, identify trends, and assess the effectiveness of sales strategies, enhancing their skills in performance measurement and analysis.
WHAT YOU WILL LEARN / WHAT CHANEL CAN OFFER YOU
- Advanced Data Analytics Expertise
- Strategic Planning and Decision-Making
- Assortment Strategy Development
- Problem-Solving and Critical Thinking
At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.