Email Marketing Strategist

Strategy Maven Agency; Teletrabalho; BRL 60.000 - 90.000; Tempo integral

Resumo da oferta

A prominent marketing agency seeks an Email Marketing Strategist to lead strategic campaigns for US-based D2C e-commerce brands. You will develop comprehensive email marketing roadmaps, analyze performance metrics, and optimize deliverability for multiple clients, driving significant ROI. The position is remote, requiring communication during CST business hours. Ideal candidates will have 3–5 years of relevant experience, proficiency with Klaviyo, and strong analytical skills. Join a dynamic team dedicated to driving results for exciting brands.

Serviços

Time-zone flexibility

Work with US-based clients

Professional development opportunities

Qualificações

• 3–5 years of email marketing strategy experience for D2C/e-commerce brands.
• Proficient with Klaviyo and other email service providers.
• Strong analytical skills and knowledge of deliverability best practices.

Responsabilidades

• Build email marketing roadmaps aligned with client goals.
• Analyze performance metrics and identify trends.
• Monitor email deliverability and optimize it across accounts.

Conhecimentos

Email marketing strategy experience

Fluency in English

Analytical skills

Understanding of A/B testing

Project management skills

Ferramentas

Klaviyo

Mailchimp

Active Campaign

HubSpot

Descrição da oferta de emprego

Strategy Maven Agency – Email Marketing Strategist

Strategy Maven Agency is a women-owned & run firm specializing in Email & SMS Marketing for Direct to Consumer Brands.

Our client roster spans CPG, Food & Beverage, Fashion, Beauty and more.

Why this role is exciting

You will be the strategic brain behind all US-based D2C e-commerce client campaigns, building roadmaps, analyzing performance, optimizing deliverability and turning data into actionable strategies that drive real results.

This is a behind-the-scenes role with minimal client-facing responsibilities but significant opportunity to shape the department, develop best practices and grow into leadership.

What You'll Do

• Build comprehensive email marketing roadmaps and customer journey maps aligned with client goals
• Conduct account audits to spot opportunities and develop improvement plans
• Create strategic briefs for campaigns and automation workflows (welcome series, abandoned cart, win-back flows, behavioral triggers)
• Develop opt-in strategies and list growth tactics including pop-ups, lead magnets, forms, and subscriber acquisition campaigns
• Design segmentation and personalization strategies based on what the data tells you
• Partner with Account Managers to interpret analytics and translate insights into recommendations
• Develop A/B testing strategies to continuously optimize performance
• Review and audit existing flow setups to ensure proper technical implementation and strategic alignment

Technical Excellence & Deliverability

• Monitor and optimize email deliverability across all accounts (98%+ inbox placement)
• Troubleshoot spam complaints, bounce rates, and sender reputation issues
• Stay on top of ISP policies, authentication protocols (SPF, DKIM, DMARC), and deliverability trends
• Implement list hygiene and management best practices
• Ensure compliance with CAN-SPAM, GDPR, and other regulations

Analytics & Reporting

• Analyze performance metrics (open rates, CTR, conversions, revenue, ROI) and identify trends
• Create reports and presentations that turn complex data into clear, compelling stories
• Complete monthly strategic reviews and quarterly roadmap updates with actionable next steps
• Track KPIs and use them to inform strategic decisions

Department Building & Growth

• Help establish processes, frameworks, and best practices for our newly formed Strategy Department
• Opportunity to grow into a leadership role as the department expands

Team & Process Collaboration

• Partner with Account Managers, creative teams, and developers to execute your strategic vision
• Create templates, frameworks, and documentation to level up the whole team
• Identify ways to improve workflows and continuously optimize department processes

What We Are Looking For

• 3–5 years of email marketing strategy experience for D2C / e-commerce brands (agency or multi-client environment preferred)
• Fluent in English – excellent written and verbal communication is essential
• Proficiency with Klaviyo (critical) and other ESPs like Mailchimp, Active Campaign, HubSpot, or Salesforce Marketing Cloud
• Experience with FigJam / Figma for customer journey mapping
• Comfortable with ClickUp and Agency Analytics for project management and reporting
• Deep knowledge of deliverability, spam management, bounce handling, and email best practices
• Strong analytical skills and comfort working with data
• Understanding of A/B testing and statistical significance
• Self-motivated, detail-oriented, and able to juggle multiple accounts
• Available for communication during CST business hours (9am-5pm CST / 3pm-11pm GMT) with reliable internet and professional home office setup
• Experience working with US-based brands or clients is a strong plus

What Success Looks Like

• Client Impact : Drive minimum 5x ROI through strategic optimization
• Deliverability Excellence : Maintain 98%+ deliverability with spam rates below 0.1%
• Strategic Output : Deliver monthly reviews and quarterly roadmaps for all accounts
• Continuous Improvement : Identify and implement workflow optimizations that improve efficiency

Remote Requirements

• Reliable high-speed internet connection (minimum 25 Mbps download speed)
• Professional home office setup with a quiet workspace for video calls
• Availability during CST business hours for team collaboration and internal meetings
• Self-discipline and strong communication skills for independent work while staying closely connected with the team
• Proactive communication style – we value over-communication in a remote environment

Benefits

• Full-time, remote position
• Work with US-based D2C e-commerce clients
• Time-zone flexibility—must overlap with CST business hours (9am-5pm CST)

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