Director, Awareness Media-Brazil

Audible; São Paulo; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading audio storytelling company is seeking a Director of Awareness Media in Brazil to drive brand awareness through strategic media campaigns. The ideal candidate will have a strong track record in media strategy, excellent analytical skills, and the ability to collaborate across various teams. Responsibilities include developing and executing media strategies, optimizing campaigns based on data insights, and aligning media efforts with overall marketing objectives. This role is key to enhancing brand presence and audience acquisition in Brazil.

Qualificações

• Strong track record in driving brand fame through media strategies.
• Experience managing paid media for awareness campaigns.
• Ability to interpret complex data sets.

Responsabilidades

• Own annual and quarterly paid media strategy for brand awareness.
• Translate global brand objectives into locally relevant campaigns.
• Align paid media with broader marketing initiatives.
• Lead media planning and activation across multiple channels.
• Partner with teams to define KPIs and optimize campaigns.

Conhecimentos

Media strategy implementation

Analytical skills

Data interpretation

Cross-functional collaboration

Knowledge of awareness channels

Descrição da oferta de emprego

Overview

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

About the Role

Audible is seeking a strategic, analytical and highly motivated media lead to drive media strategy and implementation in Brazil across Brand and Content campaigns. You have a strong track record of driving brand fame through creative media strategies across all awareness channels included but not limited to TV, Radio, Out of Home, Digital channels such as OLV, display, social, streaming Audio and Local Influencers with a firm understanding of the relationships and processes required to deliver best in class media proposals.

You will be focused on ROI and have the ability to interpret data sets, test results and MMM outputs to evolve media strategy with a focus on efficiency. You will implement testing frameworks in close collaboration with our internal analytics team which will assist in crafting the awareness media investment narrative for Brazil

The Director of Awareness Media, Brazil will be responsible for developing and executing high-impact media strategies to increase brand awareness, drive consideration, and fuel audience acquisition across key consumer segments. In this role, you will work closely with our media agency, cross-functional teams in Brazil and globally, serving as the local media expert-bridging local insights with global best practices.

As a Director, Awareness Media, Brazil, you will...

• Own annual and quarterly paid media strategy for brand awareness and consideration in Brazil
• Translate global brand objectives into locally relevant and culturally resonant media campaigns
• Align paid media with broader marketing calendar and cross-functional plans (Brand & Content Marketing, Organic Social, PR, Partnerships, etc.)
• Lead media briefing, channel planning, and activation across TV, online video, media partnerships, cinema, audio, out-of-home, display, paid social, and influencer channels
• Ensure full-funnel integration and test-and-learn approaches to optimize reach, frequency and media efficiency partnering closely with the performance media team
• Partner with Business Insights team to define KPIs, attribution models, and brand lift studies
• Use data to optimize campaigns and inform future strategies
• Be a trusted media lead within the Audible Brazil team, representing paid media in key meetings
• Collaborate closely with Brand & Content Marketing, Performance Media, Creative and Business Insights, and Global Awareness Media teams