Digital Sales Process & AI Optimization Specialist

General Motors South America; São Caetano do Sul; Híbrido; BRL 180 000 - 240 000; Tempo integral

Resumo da oferta

General Motors South America in Brazil seeks a senior professional to lead the transformation of the digital and omni-channel customer journey, leveraging analytics, AI, and LTV insights to improve conversion and customer experience across retail, fleet, and aftersales.

The role requires building playbooks, refining lead management, routing and personalization, and collaborating with Marketing, Analytics, and Field teams.

Qualificações

• Bachelor's degree.
• Advanced English proficiency.
• Experience with CRM, MarTech platforms, CDP, and customer journey management, driving lead generation, engagement, and conversion strategies.
• Strong knowledge of digital funnel management, lead scoring, trigger-based journeys, personalization, and marketing automation.
• Experience in campaign activation, data integration, performance measurement, A/B testing, and continuous optimization.
• Analytical mindset with the ability to translate data and customer insights into actionable business recommendations.
• Proven ability to work cross-functionally with Marketing, Sales, DSX, IT, and external partners to deliver business results.
• Familiarity with AI-driven solutions, personalization strategies, and digital transformation initiatives.
• Strategic thinker with a hands-on, structured, and execution-oriented approach, capable of driving projects from concept to implementation.
• Previous experience in automotive, retail, or omnichannel environments is a plus.

Responsabilidades

• Identify process gaps and drive action plans across sales, fleet, and aftersales.
• Develop playbooks, coaching guides, and management standards for dealers and field teams.
• Translate AI and LTV opportunities into process improvements and pilot initiatives.
• Optimize lead routing, prioritization, personalization, and recovery actions.
• Enhance WhatsApp, CRM, and customer engagement processes with Marketing and DSX.
• Scale GenAI-enabled tools and support the rollout of digital and AI-driven routines at dealer level.

Conhecimentos

CRM proficiency

MarTech platforms

CDP

Customer journey management

Digital funnel management

Lead scoring

Marketing automation

A/B testing

Data-driven decisions

Cross-functional collaboration

AI familiarity

Formação académica

Bachelor's degree

Ferramentas

CRM systems

MarTech platforms

CDP

Descrição da oferta de emprego

Job Description

Hybrid: for this position is required to be on site 3x/week

Position mission

Lead the transformation of the digital and omni-channel customer journey, leveraging analytics, AI, and LTV insights to improve conversion, customer experience, and commercial performance across retail, fleet, and aftersales. Optimize digitally generated lead management by enhancing qualification, routing, follow-up, responsiveness, and recovery actions, while connecting Marketing, Analytics, and Field teams to drive consistent business results.

What you will do (responsabilities)

• Identify process gaps and drive action plans across sales, fleet, and aftersales.
• Develop playbooks, coaching guides, and management standards for dealers and field teams.
• Translate AI and LTV opportunities into process improvements and pilot initiatives.
• Optimize lead routing, prioritization, personalization, and recovery actions.
• Enhance WhatsApp, CRM, and customer engagement processes with Marketing and DSX.
• Scale GenAI-enabled tools and support the rollout of digital and AI-driven routines at dealer level.

Location

São Caetano do Sul/SP

Your skills and abilities (required qualifications)

• Bachelor's degree
• English proficiency (minimum advanced).
• Experience with CRM, MarTech platforms, CDP, and customer journey management, driving lead generation, engagement, and conversion strategies.
• Strong knowledge of digital funnel management, lead scoring, trigger-based journeys, personalization, and marketing automation.
• Experience in campaign activation, data integration, performance measurement, A/B testing, and continuous optimization.
• Analytical mindset with the ability to translate data and customer insights into actionable business recommendations.
• Proven ability to work cross-functionally with Marketing, Sales, DSX, IT, and external partners to deliver business results.
• Familiarity with AI-driven solutions, personalization strategies, and digital transformation initiatives.
• Strategic thinker with a hands-on, structured, and execution-oriented approach, capable of driving projects from concept to implementation.
• Previous experience in automotive, retail, or omnichannel environments is a plus.

What can you give a competitive edge (preferred qualifications)

• Customer centricity/ Strategic thinking
• Innovation/ Analytical rigor
• Collaboration/ Influence
• Agility/ Accountability/ Resilience

GM does not provide immigration-related sponsorship for this role.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.