Digital Media Buyer - Remote, Latin America

Bluelight; Belo Horizonte; Remote; BRL 312,000 - 468,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Generous paid time off policy

Flexible working hours

Continuing education and training

Education support

Certifications

Job summary

A leading software consultancy is seeking a Digital Media Buyer to execute data-driven media buying strategies across various platforms. The ideal candidate has over 3 years of experience in media buying and a proven track record in performance marketing. This role offers a competitive salary and generous benefits, including remote work flexibility and opportunities for professional development.

Qualifications

• 3+ years of experience in media buying, preferably in an agency setting.
• Strong experience in paid media platforms.
• Proven track record of managing performance marketing campaigns.
• Proficiency in analytics and attribution tools.

Responsibilities

• Execute data-driven media buying strategies.
• Conduct market research to identify effective media channels.
• Analyze historical campaign data.
• Launch, manage, and optimize paid media campaigns.
• Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.

Skills

Media buying

Market research

Data analysis

Google Ads

Meta Business Suite

Performance marketing

Analytical skills

Communication skills

Problem-solving

Team collaboration

Tools

Google Analytics

Meta Ads Manager

Third-party trackers

Excel/Data analysis

Job description

Overview

Digital Media Buyer - Remote, Latin America at Bluelight. Bluelight is a leading software consultancy focused on delivering quality technology solutions and a collaborative work environment. We are expanding across the United States and Central/South America and seek a data-driven media buyer to join our team.

Responsibilities

• Execute data-driven media buying strategies that align with client goals and target audiences.
• Conduct market research to identify the most effective media channels.
• Analyze historical campaign data to inform media mix and performance projections.
• Recommend channel-specific budgets and optimize spend based on performance metrics.
• Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
• Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
• Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
• Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
• Manage and allocate media budgets effectively across channels to maximize campaign performance.
• Maintain daily, weekly, and monthly budget pacing and ensure campaigns stay on schedule and within targets.
• Identify opportunities for cost-saving without compromising campaign effectiveness.

Qualifications

• 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
• Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
• Proven track record of managing performance marketing campaigns with a focus on results.
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
• Exceptional analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Self-motivated, detail-oriented, and able to work independently and as part of a team.
• Proficiency with media buying and planning tools.

Company Benefits

• Competitive salary and bonuses, including performance-based salary increases.
• Generous paid time off policy.
• Flexible working hours.
• Work remotely.
• Continuing education, training, conferences.
• Company-sponsored coursework, exams, and certifications.

Being a consultant in our team is a fun, challenging, and rewarding career choice. You will have opportunities to work on a variety of projects for our clients and accelerate your career growth. You’ll collaborate with modern technologies and work alongside professionals in the industry. If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.