Digital Account Manager - Consumer Journey And

Adidas; Barueri; Presencial; BRL 12.000 - 18.000; Tempo integral

Resumo da oferta

A leading athletic brand in São Paulo is seeking a Digital Account Manager to co-lead the digital strategy with key partners. The successful candidate will be responsible for driving online sales through effective E-Commerce strategies and performance analysis. Candidates should have a university degree in Business or Marketing, along with experience in digital marketing and E-Commerce. This role requires fluency in English and strong organizational skills, with an aim to enhance the brand's online presence and sales metrics.

Qualificações

• Experience in digital marketing or communications.
• Understanding of the E-Commerce landscape.
• Experience in site management and consumer journey analysis.

Responsabilidades

• Co-lead digital strategy with partners.
• Implement development solutions for digital shelf and marketing.
• Monitor product-specific performance metrics.

Conhecimentos

Digital marketing expertise

E-Commerce experience

SEO and SEM knowledge

Proficient in MS Excel

Strong organization skills

Fluent English

Formação académica

University degree in Business or Marketing

Ferramentas

Web-analytics tools

Descrição da oferta de emprego

Purpose & Overall Relevance for the Organization :

• Special role combining both Digital account manager resources in case only one headcount is available in the account team
• Key Responsibilities
• Co-lead in joint efforts account digital strategy creating a hybrid business model of 1p & 3p in what respects : product and media plan in a 360
• Leading and owner of Marketplace business in our key partners E2E being responsible for coordinating cross functional areas to give a consistent consumer experience
• Responsible to prioritize and implement DPC partner development solutions across digital shelf, consumer journey and marketing to reach JBP targets
• Regularly input feedback specific to your account into the Cluster DPC team & Market Sales teams to help drive best-practice & consistency in our approach across (Market)
• Understand which consumers shop on assigned online partner platforms and create tangible actions on how to differentiate adidas product offering, content and services towards their needs
• Execute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions where needed, ensuring consumers find and subsequently buy the right adidas products when browsing the account's website, ultimately driving online sell-out and increasing adidas online brand share
• Input into development of Digital growth initiatives to tailor approach to the partner account's needs; areas of the initiatives will include but are not limited to : organic and paid onsite search optimization, paid product placement introduction, findability enhancements in navigational landing pages, product content & description page optimization and assortment planning
• Input feedback and new ideas on Digital initiatives and assessment of industry & consumer trends, in collaboration with Cluster and Global DPC teams
• Input into the development of a Digital Joint Business Plan, including joint targets for key Digital KPIs and key initiatives to reach those targets, in close collaboration with the Account Lead
• Track overall and product specific adidas organic search performance to identify account or product specific improvement areas and quantify impact of search optimization efforts
• Continuously monitor the adidas assortment on the account's website for availability, price, out-of-stock rate etc. ("digital store visit")
• Continuously monitor and report key performance metrics on adidas visibility, conversion, sales and brand-share and quantify uplift / commercial impact based on enhancements, facilitating the forecasting of online sales & growth ambitions across your account, in partnership with Market DPC Analytics
• Support all stakeholders by offering cross-topic E-Commerce expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager / Sales Director meetings, Sales & Marketing meetings etc.)
• Key Relationships
• Market Digital Partner Commerce (DPC)
• Market Sales Leadership
• Market Brand teams (Marketing, Digital Planning, CtC)
• Market Sales Finance
• Knowledge, Skills and Abilities :
• University degree in the field of Business, Marketing or equivalent
• Professional experience (ideally Digital Marketing / Media / Comms)
• Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
• Sportswear industry experience is a plus
• Knowledge of local E-Commerce landscape
• Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis
• Strong organization and time management skills
• Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Ability to convince and motivate people on different seniority levels and communicate change
• Experience working in cross-functional environments with a diverse stakeholder set
• Results oriented mentality
• Understanding of key Digital success metrics along the consumer journey on
• and off-site (conversion, click-through rate etc.)
• Ideally relevant experience with online search (e.g. SEA / SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
• Ideally experience with online product ranging & allocation as well as consumer segmentation
• Fluent English, both verbally and written