Data Specialist | CRM - Marketing

Gympass; Brasil; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A corporate wellness firm in São Paulo is seeking a Data Specialist to oversee user databases and deliver audience insights. This role requires strong analytical and CRM skills, along with proficiency in data management practices. The ideal candidate will help enhance campaign performance through data-driven strategies, all while working in a supportive and flexible environment. Comprehensive benefits, including health insurance and a flexible schedule, are offered to promote employee wellbeing.

Serviços

Access to onsite gyms and fitness studios

Flexible work options

Paid parental leave

Career growth opportunities

Qualificações

• Proven experience in managing user databases and audience insights.
• Demonstrated ability to work cross-functionally to support campaign planning and execution.
• Experience in analyzing key performance metrics and implementing data-driven process improvements.

Responsabilidades

• Ensure user database integrity and performance.
• Track audience health metrics and flag trends.
• Define optimization rules for communication frequency.

Conhecimentos

Data management

Analytical skills

CRM experience

Communication

Audience segmentation

Project management

Formação académica

Bachelor's degree in Marketing, Data Analytics, or related field

Ferramentas

Braze

Metabase

Python

Segment

Descrição da oferta de emprego

Overview

Your wellbeing matters. Join a company that cares.

GET TO KNOW US Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company. We are rebranding as Wellhub to reflect our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution, with a refreshed identity, an expanded network of wellbeing partners, and a new app experience. Learn more about it here.

THE OPPORTUNITY

We are hiring a Data Specialist to join our User Growth team in São Paulo.

This role is the key resource responsible for overseeing and optimizing the user database, ensuring accurate campaign execution, and delivering actionable audience insights. The specialist will work closely with cross-functional teams to ensure that data-driven insights and process improvements drive user engagement and overall campaign success.

YOUR IMPACT

This role is critical in ensuring the integrity and effectiveness of user database operations. By monitoring key audience metrics and developing playbooks for communication frequency, the Database & Audience Specialist directly influences the efficiency of campaign execution and overall marketing performance.

• Database Management:
  • Serve as the go-to person for the campaign audiences considering the available user database, ensuring data integrity and optimal performance.
  • Identify cohort opportunities for improving campaign results.
  • Propose campaign setup changes (e.g., timezone adjustments, frequency, channel modifications) as needed.
• Audience Monitoring & Insights:
  • Track key audience health metrics such as reachability rate, contacted audience percentage, unsubscribe rates, bounce rates/deliverability, and opt-in/opt-out trends.
  • Flag anomalies and emerging trends that require action, such as unusually high unsubscribe rates or low reachability in key segments.
  • Bring intelligence to the database to better explore audiences, understanding what works for each segment.
• Communication Frequency & Playbooks:
  • Define and continuously optimize rules for communication frequency by segment and channel.
  • Build and maintain frequency caps, exclusions, and rules within the marketing automation platform (e.g., Braze).
  • Develop and update playbooks and guidelines for ideal outreach cadence tailored by lifecycle stage, persona, region, etc.
• Cross-Functional Collaboration:
  • Create and maintain good relationships with the Client Success, Client Sales, and Product Marketing teams to lead the Reachability initiatives focusing on increasing our reachable database.
  • Work closely with Lifecycle, Paid Media, Martech, and Legal teams to support and refine the overall communication strategy.
• Analysis & Reporting:
  • Monitor and report on key performance metrics (reachability, engagement, opt-out rates) on a monthly basis.
  • Explore and identify trends, success cases, and areas of opportunity, recommending improvements and A/B tests to optimize engagement and reduce opt-outs.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

Who you are

• Academic Background: Bachelor\'s degree in Marketing, Data Analytics, Business, or a related field.
• Technical Knowledge:
• Strong strategic and analytical mindset with hands-on experience in CRM, lifecycle marketing, and marketing automation platforms (e.g., Braze).
• Proficiency in database management and audience segmentation methodologies.
• Understanding of communication best practices and playbook development.
• Python knowledge is a plus.
• Experience with Metabase is a plus.
• Experience with Segment (a CDP) is also considered a plus.
• Experience:
• Proven experience in managing user databases and audience insights.
• Demonstrated ability to work cross-functionally to support campaign planning and execution.
• Experience in analyzing key performance metrics and implementing data-driven process improvements.
• One or two years of experience as a specialist.
• Languages: Fluent English is mandatory for working with regional and global teams.
• Fit with Wellhub: Alignment with the culture of well-being and work-life balance.

We encourage all applicants to apply even if they do not meet every listed requirement. For this specific role, prior experience in managing user databases and audience insights is required.

What we offer you

We are a wellness company committed to the health and wellbeing of our employees, with a flexible benefits program that can be customized to your needs.

Wellhub Benefits: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. The Gold plan is provided at no cost, with other premium plans available at a discount.

Wellness: Health, dental, and life insurance.

Flexible Work: Flexible hybrid or full remote options, home office stipend, and a monthly flexible work allowance. Office can be a space for collaboration and team building; details discussed with your recruiter and hiring manager.

Flexible Schedule: Flexibility to adjust working hours based on personal schedule, time zone, and business needs.

Paid Time Off: Vacations after 6 months; 3 days off per year plus 1 day off for each year of tenure (up to 5 additional days) plus an extra day off for your birthday.

Paid Parental Leave: 100% paid parental leave for new parents and extended maternity leave.

Career Growth: Opportunities for personal and professional development.

Culture: A collaborative, global, high-growth technology company with a value-based culture of trust, flexibility, and integrity. Find more info on our careers page.

Life at Wellhub: Follow us on Instagram @lifeatwellhub and LinkedIn for a glimpse of life here.

Diversity, Equity, and Belonging at Wellhub:

We aim to create a collaborative, supportive, and inclusive space where everyone belongs. Wellhub is an equal opportunity employer; all qualified applicants will receive consideration without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other legally protected status.

Interested in building your career at Wellhub? We will consider suitable applicants who apply and will review for fit. For this role, prior experience in managing user databases and audience insights is required.

Voluntary Self Identification

Wellhub is committed to an inclusive process and collects demographic data on a voluntary basis. Information collected is anonymous and used to improve diversity and inclusion efforts. Participation is optional and does not affect your application. Details may include gender identity, sexual orientation, and disability status, collected through a separate process in accordance with applicable law.

End of refined description.