Data Analyst Senior Specialist - Growth

Gympass; São Paulo; Híbrido; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading corporate wellness platform in São Paulo is seeking a Data Analyst Senior Specialist to join the Partner Data team. This role requires expertise in A/B testing and data analysis, focusing on growth strategy using AI tools. The ideal candidate will have a strong academic background and previous experience in growth analytics. Join us to innovate in a supportive environment that promotes wellbeing.

Serviços

Health, dental, and life insurance

Flexible hybrid and full remote work options

Home office stipend

Paid time off and parental leave

Career growth opportunities

Exciting office culture

Qualificações

• Experience in growth analytics and experimentation is mandatory.
• Proven expertise in A/B testing and data analysis required.
• Excellent writing and speaking skills in Portuguese and English needed.

Responsabilidades

• Design and run A/B tests and uplift models for partner outreach initiatives.
• Develop and automate personalization workflows for campaigns.
• Leverage AI to optimize content and conversational experiences.
• Explore new outreach channels and define success metrics.
• Collaborate to enhance automation and analytics capabilities.
• Increase qualified lead generation and streamline workflows.

Conhecimentos

A/B testing

Data analysis

Growth analytics

Channel optimization

AI tools

Team collaboration

Proficient English

Proficient Portuguese

Formação académica

Academic background in Economics, Engineering, Data Science, Business

Ferramentas

SQL

Python

Salesforce

Salesforce Marketing Cloud

Descrição da oferta de emprego

Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

*Big news: Gympass is now Wellhub! We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.

THE OPPORTUNITY

We are hiring a Data Analyst Senior Specialist - Growth to our Partner Data team in São Paulo!

As a member of the Partner Data team at Wellhub, you will play a key role in shaping a data-driven culture and helping drive strategic initiatives in this business unit. You will be responsible for experimentation, automation and channel optimization initiatives within one of Wellhub main partners\' sales channels. With initial focus on the demand generation and outbound marketing workflows. Combining strong analytical skills with use of AI tools, this role will design uplift and A/B tests, automate personalization at scale, explore new outreach channels and optimize existing chatbots and campaigns. The ideal candidate thrives at the intersection of data, growth strategy and emerging technologies.

YOUR IMPACT

• Design and run A/B tests and uplift models to assess and optimize the performance of partner outreach initiatives.
• Develop and automate personalization workflows to scale tailored campaigns for partner sales teams, using internal and external tools.
• Leverage AI to generate and optimize content and conversational experiences (e.g., chatbot flows). Monitors content performance to improve campaign effectiveness.
• Explore and evaluate new channels, defining success metrics, piloting experiments and making data-driven go/no-go recommendations.
• Collaborate cross-functionally to improve automation and analytics capabilities, ensuring scalability and measurable impact.
• Increase qualified lead generation and eliminate lead stagnation. Identify and eliminate bottlenecks throughout the funnel by implementing smarter workflows.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Academic background in Economics, Engineering, Data Science, Business or related fields.
• Previous experience in growth analytics, experimentation and channel optimization (e.g. ROI analysis).
• Proven expertise in A/B testing and data analysis (e.g., SQL, Python).
• Familiarity with AI tools for content generation and campaign orchestration.
• Excellent writing and speaking skills in Portuguese and English.
• Ability to work collaboratively in a team but also autonomously.
• Experience with Salesforce and Salesforce Marketing Cloud is a plus.
• Marketing knowledge is a plus.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don’t match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that proficiency in English and previous experience in growth analytics, experimentation and channel optimization are mandatory requirements.

WHAT WE OFFER YOU

We’re a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs!

Our benefits include:

• WELLNESS: Health, dental, and life insurance.
• FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
• FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.
• WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.
• PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.
• PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.
• CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
• CULTURE: An exciting and supportive atmosphere with ambitious people from around the world. You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page.

And to get a glimpse of Life at Wellhub… Follow us on Instagram lifeatwellhub and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.