CRM Marketing Manager

IDT; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global communications company in São Paulo is seeking an experienced CRM Marketing Manager. You will lead CRM strategies, manage customer segmentation, and execute multi-channel campaigns using tools like Braze and Amplitude. The ideal candidate has over 5 years of experience in CRM marketing, strong analytical skills, and project management abilities. This role focuses on driving acquisition, engagement, and retention within the marketing team.

Qualificações

• 5+ years of CRM/lifecycle marketing experience.
• 3+ years of experience using Braze or Amplitude.
• Strong understanding of customer engagement across various channels.

Responsabilidades

• Lead the strategy and execution of customer lifecycle marketing plans.
• Build and automate lifecycle campaigns using Braze.
• Partner with analytics and engineering teams for data quality assurance.

Conhecimentos

CRM marketing

Audience segmentation

Multi-channel campaign management

Analytical mindset

Project management

Formação académica

Bachelor's degree

Ferramentas

Braze

Amplitude

Descrição da oferta de emprego

CRM Marketing Manager

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.

IDT is not another big IT corporation. We encourage and support in‑house entrepreneurs in developing their ideas into business actions.

We are seeking an experienced and results‑driven CRM Marketing Manager to join our growing marketing team. In this role, you’ll take ownership of CRM strategy, customer segmentation, and lifecycle campaigns across multiple products. You’ll work hands‑on with tools like Braze and Amplitude to implement, optimise, and analyze multi‑channel campaigns that drive acquisition, engagement, and retention.

This is a strategic and executional role, requiring strong collaboration with product marketing, customer analytics, and engineering teams.

Responsibilities

• Lead the strategy and execution of multi‑product, segment‑based customer lifecycle marketing plans.
• Build and automate lifecycle campaigns using Braze to deliver scalable, personalised experiences.
• Partner with analytics, engineering, and BI teams to ensure data quality and campaign accuracy.
• Execute multi‑channel campaigns (email, SMS, push, in‑app, WhatsApp) aligned with business goals and time‑sensitive promotions.
• Monitor and report on KPIs; proactively adjust tactics to meet performance targets.
• Use Amplitude, Braze, and AI tools for A / B and multivariate testing, segmentation, and message optimisation.
• Manage campaign calendars, promotional timelines, and content workflows to ensure flawless execution.
• Review, edit, and proofread marketing content with a critical eye for quality and clarity.

Requirements

• Bachelor's degree
• 5+ years of CRM / lifecycle marketing experience with a strong grasp of audience segmentation.
• 3+ years of hands‑on experience using Braze or Amplitude for multi‑channel campaign management and analytics.
• Strong understanding of customer engagement across email, SMS, push, mobile app, and WhatsApp.
• Analytical mindsetyou thrive on turning data into insights and measurable outcomes.
• Excellent project management skills with the ability to juggle multiple products and timelines.
• A proactive, self‑starting attitude and the ability to work independently or cross‑functionally.
• Detail‑oriented, organised, and passionate about driving results.

PLEASE SUBMIT CV IN ENGLISH. Only accepting candidate from LATAM.