CRM Manager

Félix; Buenos Aires; Híbrido; BRL 120 000 - 160 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary

Initial stock options grant

Annual performance bonus

Health, dental, and vision plans

Unlimited PTO

Resumo da oferta

Félix is seeking a CRM Manager for New Products to drive lifecycle growth beyond remittances, focusing primarily on Consumer Lending. This role will manage CRM execution and optimize campaigns to improve user engagement and retention.

The ideal candidate will have over 4 years of experience in CRM or Growth Marketing, with strong analytical skills and a builder mindset. You will collaborate cross-functionally and execute multi-channel campaigns using tools like Customer.io and ClickUp.

Qualificações

• Experience managing high-velocity CRM campaigns and experiments.
• Strong understanding of multi-channel CRM execution.
• Capability to analyze data and report findings.

Responsabilidades

• Own and optimize CRM execution for Consumer Lending and new products.
• Implement automated journeys in Customer.io.
• Drive user adoption and engagement through targeted CRM programs.

Conhecimentos

CRM platforms expertise

A/B testing skills

Cross-functional collaboration

Analytical skills

Multi-channel execution

Formação académica

4+ years in CRM, Lifecycle Marketing, or Growth Marketing

Ferramentas

Customer.io

ClickUp

Notion

BigQuery

Descrição da oferta de emprego

About Us

At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI‑powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting‑edge technology like AI, blockchain, and stablecoins to make cross‑border payments faster, more affordable, and more accessible than ever before. We are a hyper‑growth Series B company backed by over $100 million in funding from top‑tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. Félix was selected as an “Endeavour Entrepreneur” and received the CrossTech Fintech Startups Award. Our team of high‑performers is united by an obsession with empowering our customers. We are owners of Félix, driven by a bias for action, experimentation, and urgency to get things done. We’re building a legacy and serving a community that has been underserved for too long, with radical transparency and a focus on sustainable value and user‑centric product excellence.

About The Role

The CRM Manager for New Products is the execution owner for Félix’s lifecycle growth beyond remittances, with a primary focus on Consumer Lending (Send Now Pay Later – SNPL) and additional ownership across Cuenta Félix (Wallet), Top‑Ups, and Bill Payments. While the core lifecycle team focuses on the remittance funnel, this role builds, launches, and optimizes CRM programs that drive adoption, engagement, and retention across the expanding product portfolio. It requires a highly technical, detail‑oriented individual comfortable operating at the intersection of Product, Data, CRM execution, and experimentation.

Responsibilities

• New Product Lifecycle Execution
• Own CRM execution for Consumer Lending and new products: Build and deploy automated journeys and ad‑hoc campaigns in Customer.io while supporting Cuenta Félix, Top‑Ups, and Bill Payments.
• Drive SNPL adoption and repeat usage: Partner with the Consumer Lending team to design lifecycle journeys that drive awareness, eligibility discovery, first loan adoption, repeat usage, and long‑term engagement.
• Build cross‑product adoption journeys: Create CRM programs that help convert remittance users into broader Félix users by introducing the right product at the right moment.
• Develop high‑quality segmentation: Partner with the Data team to build audience segments for eligible users, high‑propensity users, repeat‑use opportunities, and cross‑sell moments across the expanding product portfolio.
• Manage execution and documentation: Maintain clear documentation in Notion and track execution tasks in ClickUp. Keep the Lifecycle Strategy Manager and relevant product teams informed on campaign status, blockers, results, and next steps.
• Own flawless deployment: Lead the end‑to‑end QA process for all CRM communications under your scope, including segmentation, trigger logic, liquid logic, webhooks, dynamic content, links, API‑triggered events, and channel‑specific requirements.
• Experimentation & Testing
  • Translate product goals into CRM experiments: Convert Consumer Lending and new product adoption goals into structured A/B tests with clear hypotheses, success metrics, and holdout groups.
  • Execute the new product experimentation roadmap: Bring the experimentation roadmap to life across message variants, audience tests, incentive structures, timing tests, and complex multi‑branch journeys.
  • Measure true incrementality: Ensure major campaigns include a holdout group and are evaluated through an incrementality lens.
  • Test SNPL‑specific growth levers: Design experiments to improve key Consumer Lending outcomes, including eligibility awareness, loan adoption rate, repeat usage, reactivation, and cross‑sell from remittance behavior.
  • Act as the cross‑functional bridge: Serve as the main connection between Lifecycle and the Consumer Lending, Wallet, and New Bets product teams to ensure data flow and CRM triggers are correct.
• Measurement & Optimization
  • Track CPiU and business impact: Measure campaign performance through Cost per Incremental User and other product‑specific KPIs such as SNPL adoption rate, repeat SNPL usage, Wallet activation, TUBP repeat usage, and cross‑product conversion.
  • Report learnings clearly: Analyze wins, learnings, and inconclusive results, then translate findings into clear recommendations for the Lifecycle Strategy Manager and product teams.
  • Monitor live journeys: Continuously monitor active journeys for technical issues, conversion drops, broken events, data inconsistencies, or funnel bottlenecks, and proactively fix or upscale them.
  • Optimize lifecycle performance: Identify quick wins and longer‑term opportunities to improve eligibility targeting, message timing, incentives, product education, repeat usage, and conversion across new product journeys.

Requirements

• Experience: 4+ years in CRM, Lifecycle Marketing, or Growth Marketing, with a proven track record of executing high‑velocity campaigns and experiments.
• Builder Mindset: Deep technical knowledge of CRM platforms (preferably Customer.io) including trigger logic, liquid personalization, and multi‑channel journey design.
• Incrementality Focused: Comfortable with global holdout groups and A/B testing. You understand the difference between incentivized behavior and truly incremental behavior.
• Cross‑Functional Collaborator: Able to work fluidly with Product, Data, Design, and Copywriting teams to ship campaigns end‑to‑end.
• Multi‑Channel Execution: Hands‑on experience across CRM channels. Felix's primary channel is WhatsApp, but the stack also includes Email, SMS, and (with the mobile app rolling out) Push Notifications and In‑App Messages.
• Analytical Rigor: Strong ability to interpret data, report on experiment results, and communicate findings for strategy.
• Tools: Experience with Customer.io, ClickUp, Notion, and comfort working with BigQuery‑backed audience segments.
• Advanced English level

Success Metrics (First 90 Days)

Month 1: Onboarding & Systems Mastery

• Gain full command of Félix’s CRM stack, Customer.io setup, data flows, event taxonomy, and new product context, especially Consumer Lending and SNPL.
• Take ownership of all active CRM journeys related to Consumer Lending and new products.
• Audit existing SNPL, Wallet, Top‑Ups, and Bill Payments journeys to identify technical gaps, measurement gaps, and optimization opportunities.
• Establish documentation standards in Notion for new product lifecycle programs.
• Build a clear understanding of the Consumer Lending funnel, including eligibility, first loan adoption, repeat usage and key drop‑off points.

Month 2: Experimentation Launch

• Build and launch the first 3 to 5 experiments from the new product experimentation roadmap, prioritizing Consumer Lending and SNPL.
• Implement proper holdout groups and measurement structures for major new product campaigns.
• Establish a reporting cadence with the Lifecycle Strategy Manager and relevant product teams.
• Improve at least one critical data flow, trigger, or audience segment needed for Consumer Lending lifecycle execution.
• Launch at least one experiment focused on improving SNPL adoption, repeat usage, or re‑engagement.

Month 3: Measurable Lift

• Implement at least one winning experiment that shows measurable incremental lift on a core new product KPI, such as SNPL loan adoption rate, repeat SNPL usage, Wallet activation, or TUBP repeat usage.
• Identify and execute at least two quick wins to improve funnel efficiency, campaign accuracy, or data reliability across new product journeys.
• Deliver a clear CRM learning agenda for the next quarter, including recommended experiments, segmentation improvements, and journey optimizations.
• Establish a repeatable operating model with Consumer Lending, Wallet, and New Bets teams for CRM briefs, execution, QA, reporting, and iteration.

What We Offer

• Competitive salary
• Initial stock options grant
• Annual performance bonus
• Health, dental, and vision plans
• Hybrid work environment; offices in Miami and México City; flexible hybrid model available.
• Continuous learning opportunities
• Unlimited PTO
• Paid parental leave
• Empowering opportunities for growth in a dynamic entrepreneurial environment

Equal Opportunity Employer

At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.