Creative Strategist

Höski; Betim; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A performance marketing agency is seeking a Creative Strategist focused on direct response to develop high-converting ad strategies for eCommerce brands. The ideal candidate has strong copywriting skills, an analytical mindset, and experience in performance marketing. You will collaborate with a growth team to create effective messaging frameworks and maintain a high output of creative ideas. Opportunities for career advancement into leadership roles are available.

Qualificações

• Experience with performance marketing and customer psychology.
• Ability to write high-converting copy for ads.
• Familiarity with DTC brands and UGC scripting.

Responsabilidades

• Develop direct-response creative strategies for brands.
• Write strong hooks, scripts, and CTAs for ads.
• Analyze performance data to refine strategies.
• Collaborate with growth teams on messaging frameworks.

Conhecimentos

Direct response experience

Strong copywriting ability

Analytical mindset

Understanding of Meta / TikTok best practices

Creative volume generation

Excellent communication

Descrição da oferta de emprego

Creative Strategist (Direct Response Focus) Full-Time — Remote

• We’re looking for a Creative Strategist who actually understands direct response, not someone who just scrolls TikTok and assembles trends.

This role is for a strategist who can think in angles, write high-converting copy, break down customer psychology , and work with our editors / designers to produce winning ad variations across Meta, TikTok, and YouTube.

If your background is influencer-style content creation — this is NOT for you.

If your background is direct response, performance marketing, hooks, messaging frameworks, and ad psychology — we want you.

What You’ll Do Develop direct-response creative strategies for eCommerce and local brands (UGC, statics, VSLs, long-form ads).

Write strong hooks, scripts, headlines, and CTAs rooted in psychology — not fluff.

Analyze data and identify what’s working, what’s not, and why.

Build clear creative briefs for editors, designers, and UGC creators.

Collaborate with the growth team to refine angles, offers, and messaging frameworks.

Turn raw ideas, calls, client notes, and problems into high-performing creative concepts .

(Bonus) Oversee or contribute to production / filming direction if you have that background.

Maintain a high output of strategic ideas and creative testing concepts weekly.

What You MUST Bring Direct response experience — you know what makes an ad convert, not just “look cool.”

Strong copywriting ability (hooks, headlines, scripts, micro-copy).

Ability to translate product benefits into angles, stories, emotional triggers, and offers .

Experience working with paid media teams or creatives in a performance-focused environment.

Strong understanding of Meta / TikTok best practices.

Analytical mindset — you can look at data and form a hypothesis instantly.

Creative volume — you can generate 10 concepts where others generate 2.

Excellent communication and clarity inside creative briefs.

Bonus Points Production or directing experience

Understanding of UGC scripting

Experience with DTC brands (beauty, wellness, fashion, home goods, jewelry, etc.)

Can storyboard fast and collaborate closely with editors

Who You Are You think like a marketer , not an influencer.

You write copy that hits where it hurts — and inspires action.

You’re obsessed with performance, not aesthetics.

You’re fast, resourceful, and comfortable producing a high volume of ideas.

You thrive in an environment with speed, iteration, and testing.

You can take a product, research it deeply, and build a messaging system around it.

Why Join Us Work with a fast-growing performance agency scaling 7–8 figure brands.

Collaborate closely with elite media buyers, strategists, and creatives.

Clear processes, creative pipelines, and a supportive production team.

High impact role — your work directly influences revenue.

Opportunities for growth into Creative Lead roles.