Content Connections Specialist – Freelancer

Jobtailor; São Paulo; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a Strategic Content Planner in São Paulo, Brazil. The role focuses on defining brands' strategic content vision, crafting message maps, and guiding an always-on approach across social platforms.

The candidate will monitor trends, analyze KPIs, and generate audience insights, collaborating with cross-functional teams while maintaining direct client interaction. This position emphasizes strong storytelling and data-driven strategy.

Qualificações

• Bachelor's degree in a communications/marketing field.
• Experience in communications planning and content strategy development.
• Heavy user of social media and popular culture (TikTok, X, Instagram).

Responsabilidades

• Define the brands' strategic content vision, including channel and influencer roles.
• Build campaign message maps and guide the always-on approach.
• Define strategic content principles and assumptions.
• Monitor trends/opportunities on social media.
• Analyze brand data and track KPI for campaigns.
• Generate audience insights for the client.
• Structure presentations to advocate strategic directions.
• Collaborate with creative, media, and account management.
• Direct client interaction.

Conhecimentos

Content strategy development

Communications planning

Social media analysis

Audience insights generation

Client interaction

Formação académica

Bachelor's degree in Communication, Advertising, Journalism, Marketing, or related field

Ferramentas

Social Media Platforms

Data analysis tools

Descrição da oferta de emprego

• Define the brands' strategic content vision, including the role of channels and influencers;
• Build campaign message maps and guide the always-on approach;
• Define strategic content principles and assumptions;
• Monitor, research, and investigate trends and opportunities on social media;
• Analyze brand platform data and track campaign KPIs;
• Study and generate audience insights for the client;
• Structure presentations and narratives to advocate strategic and creative directions;
• Work in partnership with other agency departments such as creative, media, and account management;
• Direct client interaction;

Requirements

• Bachelor's degree in Communication, Advertising, Journalism, Marketing, or a related field;
• Experience in communications planning and developing content strategy;
• Heavy user of social media and popular culture (TikTok, X, Instagram, Kwai, etc.);

Core Competencies

Demonstrates expertise in developing strategic content vision and campaign messaging while leveraging social media trends and audience insights. Proficient in analyzing brand data and collaborating with cross-functional teams to drive effective communication strategies.

Highest-signal resume keywords

• Content Strategy Development
• Communications Planning
• Social Media Analysis
• Audience Insights Generation
• Client Interaction

ATS Optimization Keywords

Hard Skills

• Campaign Message Mapping
• KPI Tracking
• Trend Research
• Presentation Structuring
• Content Principles Definition

Soft Skills

• Collaboration
• Advocacy
• Creative Direction

Industry Keywords

• Communication
• Advertising
• Marketing
• Journalism
• Popular Culture

Tools & Technologies

• Social Media Platforms
• Data Analysis Tools