Campaign Manager – Paid Media

moveUP; São Caetano do Sul; Teletrabalho; BRL 120.000 - 150.000; Tempo integral

Resumo da oferta

A dynamic startup in São Paulo is seeking a highly skilled Campaign Manager to lead their digital advertising strategy across platforms like Google, YouTube, and Meta. The ideal candidate will have 5-7 years of experience managing multi-channel campaigns and a strong passion for sports and betting. You will design and optimize campaigns while collaborating with creative teams to develop effective content. This remote position offers flexible scheduling, development opportunities, and an annual wellness fund of €1,000.

Serviços

Remote work environment

Flexible schedule

Development opportunities

Team gatherings

Wellness fund

Qualificações

• 5–7 years of hands-on paid media experience managing multi-channel campaigns.
• Proven track record scaling campaigns in sports or gaming.
• Deep understanding of CTR, CVR, CPA, ROAS, and tracking.

Responsabilidades

• Design, launch, optimize, and scale performance marketing campaigns.
• Continuously optimize campaigns to improve CAC, ROAS, and conversion rates.
• Work with creative teams to develop high-performing assets.

Conhecimentos

Google Ads

Meta Ads Manager

TikTok Ads Manager

Analytical mindset

Fluency in Portuguese

Fluency in English

Experience in gaming or sports

Ferramentas

Google Analytics

GA4

Looker Studio

Descrição da oferta de emprego

We are looking for a highly skilled Campaign Manager to lead our paid media strategy across major digital advertising platforms—including YouTube Ads, Google Ads, Meta Ads, TikTok Ads, and X (Twitter) Ads.

You will be responsible for designing, launching, optimizing, and scaling performance marketing campaigns aimed at sports fans, bettors, and gaming audiences.

This role is ideal for someone who lives and breathes sports, understands betting behavior, and can turn data‑driven insights into profitable user acquisition.

Specifically, your role will involve :

Campaign strategy & execution

Plan, launch, and manage paid campaigns across: Google Search, Google Display, YouTube, Meta (Facebook / Instagram), TikTok, and X.

Build segmented acquisition strategies for sports / betting audiences.

Set up full‑funnel advertising flows (awareness ? engagement ? conversion).

Conduct extensive keyword, audience, and competitor research.

Campaign optimization

Continuously optimize campaigns to improve CAC, ROAS, LTV, and conversion rates.

Perform A / B testing on creatives, audiences, and landing pages.

Monitor and adjust bids, budgets, frequency, and placements daily.

Analytics & reporting

Track and analyze performance using Google Analytics, platform dashboards, and internal BI tools.

Provide weekly / monthly performance reports with actionable insights.

Maintain accurate forecasting, pacing, and budget allocation.

Creative & content collaboration

Work with designers and content teams to develop high‑performing assets (video, static, copy).

Brief creative teams with data‑backed insights.

Ensure all campaigns follow brand, compliance, and regulatory guidelines.

Compliance & industry requirements

Ensure all ad creatives and targeting strategies follow advertising regulations across markets.

Stay updated on platform policies for gambling / betting advertising.

The ideal profile

• 5–7 years of hands‑on paid media experience managing multi‑channel campaigns.
• Proven track record scaling campaigns in sports, betting, gaming, or a similar data‑driven vertical.
• Strong command of Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads Manager, X Ads.
• Deep understanding of CTR, CVR, CPA, ROAS, attribution, and tracking.
• Experience with GA4, Looker Studio, tracking pixels, UTM strategy, and conversion APIs.
• Strong analytical mindset with fluency in numbers.
• Passion for sports and familiarity with betting markets.
• Ability to adapt quickly, work independently, and manage multiple campaigns simultaneously.
• Fluency in Portuguese and English.
• Spanish is a plus.

Bonus points if you :

• Experience in regulated markets.
• Familiarity with affiliate marketing or sportsbook acquisition funnels.
• Knowledge of SEO, CRM, or retention strategies.

Experience working in startups or scaling environments.

Feeling up to the task of managing the main challenges of the role, even without meeting all criteria? We’re eager to hear from you!

We know not all great candidates will match 100% of the above.

Next Steps in the Process ?

• First Interview: A conversation with your future manager to ensure you meet the role’s requirements.
• Second Interview: A chat with HR to understand you better and ensure a cultural fit with MoveUp Media.
• Final Step: A proposition for us to start working together!

What’s in it for You

Remote Work Environment : Enjoy the flexibility of working remotely full‑time.

Flexible Schedule : We measure results, not hours, and offer paid time off.

Development Opportunities : As a rapidly growing startup, we offer numerous possibilities for career advancement and support your career path.

Team Gatherings : Annual team get‑togethers to connect, work, and have fun.

We strive to find enjoyable spots for everyone.

Wellness Fund : €1,000 per year dedicated to your professional development, sports, or cultural events of your choice.

MoveUp Media

We’re a dynamic and driven team that’s all about growth.

Partnering with top‑notch brands in the exciting worlds of iGaming and sports, we’re on a mission to connect sports fans to global advertisers.

SEO is our bread and butter, and we’re relentless in our pursuit of getting our websites to the top of search results for all the best—and sometimes toughest—keywords.

With bases in both France and Brazil, we’re making waves across 20+ markets.

And here's the best part : we’re a 100% remote team that thrives on efficiency and flexibility.

So if you’re ready to join a company that’s all about results and values your work‑life balance, we’d love to hear from you!

At MoveUp Media, we believe in the power of diversity and inclusion.

We provide equal opportunities for all individuals, regardless of background, race, gender, sexual orientation, or abilities.

We celebrate unique perspectives and talents, creating a welcoming and supportive environment where everyone can thrive and succeed.

Join us in our journey toward a more inclusive and equitable future!

For any questions or specific arrangements related to your recruitment process, feel free to contact