Brand Manager Specialist

Hard Problems; São Paulo; On-site; BRL 90,000 - 130,000; Full time

Benefits offered by this job

Meal card

Health plan

Dental plan

Medicine allowance

Digital health service

Childcare support

Extended parental leave

Life insurance

Birthday day off

Wellbeing benefits

Educational partnerships

Job summary

Conexa is seeking a Brand Manager Specialist to drive brand strategy, identity, and campaigns across multiple channels in a hybrid São Paulo office. You will shape brand moments, collaborate with design and agency partners, and ensure consistency in messaging and visuals.

The role requires strategic thinking with hands‑on execution, managing timelines, and translating performance data into actionable insights for ongoing brand optimization.

Qualifications

• Degree in Marketing, Advertising, Communications or a related field.
• Proven experience in branding and brand marketing.
• Experience building brand calendars and campaigns.
• Ability to translate business strategy into narratives and campaigns.
• Experience managing agencies and creative partners.
• Familiarity with brand guidelines and institutional content.

Responsibilities

• Define and evolve brand strategy, including positioning and identity across touchpoints.
• Create and manage the annual brand calendar with campaigns and launches.
• Lead development of institutional and positioning campaigns from briefing to execution.
• Manage visual and verbal brand guidelines and consistency across partners.
• Oversee creative production, ensuring quality and coherence with strategy.
• Develop branded content strategy for social networks, blogs, websites, and materials.
• Monitor brand indicators and translate data into learnings to inform strategy.

Skills

Brand strategy

Campaign management

Agency management

Brand guidelines

Content strategy

Education

Bachelor's degree in Marketing, Advertising, Communications or related field

Job description

Conexa is the largest digital physical and mental health ecosystem in Latin America. Through its platform, thousands of doctors, psychologists, nutritionists and nurses can care for patients wherever they are, connecting patients, professionals, companies and health operators. The company has conducted more than 7.2 million consultations per year, with more than 6,000 health professionals across 35+ specialties, covering more than 35 million eligible lives through 190+ partner operators and 10,000+ corporate customers. Its mission is to democratize access to quality health and treat body and mind in an integrated way.

The role

The Brand Manager Specialist is responsible for the full scope of brand strategy and management at Conexa, spanning positioning, identity, campaigns, content and brand intelligence. The role sits within the marketing function and works in close partnership with design, agency partners and other internal areas.

What you would do

• Define and evolve brand strategy, including positioning, messaging architecture, identity and consistency across all touchpoints.
• Create and manage the annual brand calendar, connecting dates, themes, campaigns, launches, proprietary moments and business opportunities.
• Lead the development of institutional and positioning campaigns from briefing through to execution, working with agencies, design and other teams.
• Manage and evolve visual, verbal and application guidelines, ensuring consistency across internal areas and external partners.
• Oversee briefings and creative production, maintaining quality, coherence and alignment with brand strategy.
• Develop and manage branded content strategy for social networks, blog, website, institutional materials and other owned channels.
• Monitor brand indicators (awareness, consideration, perception, campaign performance) and translate data into learnings that inform strategy.

What they are looking for

• Degree in Marketing, Advertising, Communication, Public Relations or a related field.
• Prior experience in branding, brand marketing, communication or similar roles.
• Proven experience building and managing brand positioning, campaigns and brand calendars.
• Ability to translate business strategy into narratives, campaigns and communication plans.
• Experience managing agencies, suppliers and creative partners.
• Knowledge of creative processes, design, visual identity and brand guidelines management.
• Experience with institutional content strategy and management across website, blog and social networks.
• Ability to analyze brand and campaign performance data and turn it into actionable learnings.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Collaborative working style with ease across different teams and seniority levels.
• Strategic thinking combined with hands‑on execution capability.
• Nice to have: experience in healthcare, technology or digital services sectors; experience with B2B and B2C brands; experience in scaling startups; knowledge of AI tools applied to marketing, content and creative processes.

Working arrangements

The role is based in São Paulo, SP, Brazil, on a hybrid work model.

Pay and benefits

• Monthly CAJU card credit of BRL 1,059.00, distributed across Meal, Food, Mobility, Health, Home Office, Culture and Education categories.
• AMIL National Level S750R1 health plan (Special Apt), with 30% co‑participation on consultations and exams and 40% on emergency services; extensible to legal dependents (spouses and/or children up to 24 years), with dependent costs deducted from payroll.
• AMIL 200 DOC dental plan, 100% company-funded for the employee; dependent inclusion available at an additional cost.
• Omni Health: monthly BRL 100.00 balance for prescription medicines.
• Free access to Conexa Hospital digital service (24-hour medical care).
• Childcare aid in line with the regional collective agreement.
• Extended maternity leave (up to 6 months) and extended paternity leave (30 days).
• SulAmérica life insurance.
• Day off in the employee's birthday month.
• Totalpass and Wellhub fitness benefits.
• Educational partnerships with various institutions for personal and professional development.
• Access to sports, culture, leisure and courses with special employee and dependent conditions.
• Optional salary deduction of 6%.