Brand & Innovation Head / Parque Da Cidade - São Paulo (Sp)

Opella; São Paulo; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A global leader in OTC & VMS seeks a Brand & Innovation Head in São Paulo to lead local brand strategies and market insights. Candidates should have strong marketing experience in FMCG, leadership skills, and a knack for P&L management. Responsibilities include developing integrated campaigns and leading teams to drive brand performance. Join a purpose-driven team and contribute to self-care initiatives. This role offers an opportunity to thrive in a collaborative environment and be at the forefront of health innovation.

Serviços

Collaborative work culture

Opportunities for growth

Commitment to health and wellness initiatives

Qualificações

• Proven track record in marketing positions within recognized FMCG companies.
• Experienced in leading teams, including cross-functional and direct report relationships.
• Strong understanding of strategic and operational marketing disciplines.

Responsabilidades

• Responsible for local brand strategies in Brazil.
• Lead consumer insights and market analysis for brand performance.
• Develop and execute integrated communication campaigns.

Conhecimentos

Strong marketing experience in FMCG companies

Leadership skills

P&L management experience

Communication and presentation skills

Creativity

Analytical thinking

Formação académica

Business or Marketing Background

MBA

Descrição da oferta de emprego

Brand & Innovation Head / Parque da Cidade - São Paulo (SP)

Join to apply for the Brand & Innovation Head / Parque da Cidade - São Paulo (SP) role at Opella

Job title :

Brand & Innovation Head

Location

Parque da Cidade - São Paulo - SP

Opella is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That's why we want to make self-care as simple as it should be – being science-led always, and human-centric at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Dorflex, Novalgina, Allegra, Enterogermina, Targifor, Dulcolax, we deliver our mission : helping more than half a billion consumers worldwide take their health in their hands.

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are proudly B Corp certified in multiple markets.

Find out more about our mission to bring Health.

In your Hands.

About The Job

As a Brand & Innovation Head you will have the chance to be responsible for all the Local Brands in Brazil – a must-win market in Opella globally.

Consumer Understanding

Lead the works with the consumer insights manager to get optimal consumer / Healthcare Professionals understanding for the category (market, brands, competition, media reach & mix)

Use consumer understanding for expansion of consumer segments and development of innovation ideas.

Work transversally with consumer insight teams to see through category, consumer and personal healthcare trends to leverage strategic idea creation

Strategic leadership for categories, ensuring aligned Where to Play and How to Win choices based on deep consumer insights to drive sustainable sales growth and profitability, managing resource allocation across portfolio of brands.

Market Analysis

Ensure the conduction of market analysis to understand implications to brands.

Define brand strategy to drive performance

Define Key Performance Indicators

Apply market competitive information including healthcare environments to develop an action plan to strengthen brand position

Lead digital and media teams to design and execute digital / media plans harmonizing the category inputs

Analyze the growth performance team recommendations to fine-tune / change the plans in order to maximize the profitability and accelerate the market share gain.

Category & Portfolio Strategic Development

Develop brand strategies to drive sustainable competitive advantage in channels.

Drive Life Cycle Management, brand stretch and external / business development opportunities

Ensure key consumer & customer needs are at the core of all key strategic initiatives

Identify the appropriate winning business models and apply the thinking to each key market based on its development stage.

Monitor direct countries' business and make tangible contributions to enable / accelerate local business success

Define a long-term vision for the innovation pipeline, driving freshness index via a balanced innovation roadmap of quick wins / short-term opportunities and longer term / transformational innovation initiatives

Accountable to sign-off the ATL and BTL investments, as well as the public price changes (working with finance to modelize the financials).

Integrated Communication Campaigns

Ability to synthesize positioning, insights, product benefits, Reason To Believe (RTB), into effective integrated campaign communication briefs

Have a clear understanding of the target and the relevant touch points for communication

Measure the effectiveness of the communication mix in key countries, and build conclusions for robust media planning

Partner at strategic level with the agency and ensure lead countries can apply the global campaign view, in a 360-degree integrated campaign with clear balance of local specificities

Challenge category teams to create integrated consumer connections based on consumer and shopper journey and marketing mix analysis that connect with right consumer & Shopper, at right moment, through the right channel, with the right message to drive growth.

P&L Accountability

Monitor and influence brand performance to ensure it meets category KPIs on Sales (sell-in / sell-out), profitability (BOI) and innovation (Freshness Index).

Efficiently manage category budget + resources – including COGs / GM optimization

Review business models including marketing and commercial / trade strategy in view of the payback of our investments – ROI analysis

Activate the right trade-offs to capture business opportunities

Anticipate and manage upsides and risks to ensure achievement of business targets.

Lead Teams

Lead, manage & inspire full category leaders in an engaging way to ensure commitment and motivation

Actively involved in talent development of own Business Unit which entails identification of talents, active participation in their career development, training plans and succession planning

Define and review team objectives on a regular basis and ensure employees receive the necessary support and prioritization, to deliver high performance against agreed targets.

People, Networking And Collaborative Influencing Skills

Work closely together with key Global, Regional, Local marketing, Consumer Marketing Insight and innovation teams as well as support function / departments (Industrial Affairs (supply and industrial development), Medical, Regulatory...) to ensure that all cross-functional team members effectively and efficiently deliver against business objectives

Build strong strategic relationships with key external partners as well as relations with advertising, research and other external agencies

Ensure visibility of category team including non-solid line direct reports, to top management within and outside of CHC.

In Addition, Will Be Responsible For

Maintain knowledge of and comply with the principles of Ethics and Integrity, Opella's policies, and the codes of conduct governing the pharmaceutical market.

Comply and promote Opella's Health, Safety and Environment (HSE) policies, aiming to prevent accidents, avoid health risks, promote employee well-being and reduce environmental impacts resulting from work activities.

Support Opella's Diversity and Inclusion strategy and initiatives to ensure that all employees and partners are treated with respect and receive equal opportunities.

About You

Experience & Capabilities

Strong marketing experience in recognized FMCG companies with proven track record in marketing positions

Strong leadership skills (experienced in leading teams including direct report relationships, cross-functional teams as well as effective intercultural leadership acumen)

Strong track record in strategic & operational marketing as well as innovation (ideally both DTC & medical marketing)

Experience in effective cross-functional engagement with e.g. Industrial Development, Market Research, Medical and Regulatory

Experience in P&L management and accountability

Strategic, integrative and analytical thinking

Autonomy and ability to balance long-term strategic priorities with short-term business needs

Creativity and problem-solving

Team spirit, persuasiveness & influence, highly collaborative with all cross-functional partners

Flexibility to adapt to constantly changing business environment.

Education

Business or Marketing Background.

MBA is a plus.

Languages

Excellent communication and presentation skills (both written and spoken) in local language + fluent English.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity.

This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We Are Dedicated To Making Self-care As Simple As It Should Be.

That Starts With Our Culture.

We Are Challengers By Nature, And This Is How We Do Things.

All In Together :

We keep each other honest and have each other's backs.

Courageous :

We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed :

We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple :

We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission.

Health.

In your hands.