Associate Director, Sales and Marketing

BeOne Medicines; São Paulo; Híbrido; BRL 260 000 - 360 000; Tempo integral

Resumo da oferta

BeOne Medicines in Sao Paulo seeks an experienced Brand/Product Manager to maximize product performance in Brazil. You will develop and implement the brand go-to-market strategy and manage KPIs with cross-functional teams, aligned with global initiatives and local tactics.

Responsibilities include tactical plan development, omnichannel execution, and cross-functional collaboration to drive launches, budget management, and steadfast adherence to patient-centered ethics and BeOne standards.

Qualificações

• University degree preferred in business, economics, biological or medical sciences.
• 8+ years of related experience required.
• Fluent in English; Spanish is a plus.

Responsabilidades

• Develop and implement the defined go-to-market strategy for BeOne’s products in Brazil.
• Create and manage the brand/commercial strategy and KPIs.
• Lead tactical plans, communications, and stakeholder management.
• Drive omnichannel marketing and launch initiatives for new assets.
• Develop promotional tools/materials for field-force and teams.
• Coordinate budgeting, planning, and project management with admin support.
• Collaborate with Sales, Medical, Market Access and Analytics for insights.
• Represent BeOne at congresses and scientific meetings as needed.

Conhecimentos

Brand strategy

Omnichannel planning

Stakeholder management

Budget management

Cross-functional leadership

Marketing campaigns

Market insights

Formação académica

University degree in business or life sciences

Descrição da oferta de emprego

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

PLEASE SUBMIT ALL RESUMES/CV'S IN ENGLISH FOR CONSIDERATION

Language Requirement: Fluent English Required and Advanced Spanish Preferred

Preferred Experience: Pharmaceutical/Biotech Industry, Hematology, Oncology

Location: Sao Paulo Hybrid

General Description

Under the direction of the Senior Commercial Director this individual is responsible to maximize the performance of BeOne’s products in Brazil. The Product/Brand Manager develops and implements the defined go-to-market strategy and is responsible for achieving defined commercial targets being supported by defined resources and investment budgets.

Responsible for developing and implementing the brand commercial strategy for Brand/Portfolio. Key responsibilities will include tactical plan development, implementation, communications, stakeholder management and tracking key performance indicators (KPI’s).

Essential Functions

• Building an image/brand vision and awareness for BeOne and its products in the hemato-oncology and solid tumors markets in alignment with overall business strategy
• Strategic planning and tactical execution for the brand/portfolio, including driving the launch and setting the strategic direction of a new asset
• Implementing local marketing strategies for upcoming launches in the haemato-oncology and solid tumor markets.
• Provide country input into overall Global Initiatives: Contribute to cross-functional creation of regional brand plan and local and regional tactics in alignment with international brand plan, including digital tactics
• Lead development and implementation of omnichannel strategic and tactical plan, partnering with brand managers and cross functional teams
• Identify agencies/vendors/technology/tools that can benefit the execution of tactics
• Develop and create customer-centric promotional tools/materials for field-force and general business use
• Development of aligned messaging foster relationships with key influencers, opinion leaders and medical societies. In close collaboration with cross-functional stakeholders (Sales, Market Access, Medical, Commercial Operation and Business Analytics etc.) generate relevant Market Insights (Market Research, etc.) that help develop targeted tactics and show impact of implemented tools as well as identify commercial opportunities
• Organize regular training and updates for Customer facing team
• Own and manage the Marketing budget; own project management (planning, execution, follow up) for commercial activities and projects together with admin support (contracts, invoices, communication, reconciliation)
• Project management for commercial activities and projects together with admin support (contracts, invoicing, communication)
• Achievement of the New Markets regional commercial goals and defined performance parameters.
• Brand and budget planning and monitoring.
• Partner with Global Supply to ensure product, minimize back orders and improve forecast error.
• Close cross-functional cooperation with colleagues in the other departments and with the cross functional team at Regional Level.
• Keeping management informed of any market changes/competitor activities which are relevant to strategy implementation and development.
• Participate and support local teams in preparing BeOne presence at national and international congresses, scientific meetings, symposia and workshops
• Drive business decisions whereby patient care is at the center of business conduct.
• Ensure compliance across all areas to maintain the highest standards of patients focused ethical conduct in line with our values.
• Consistently ensure operating in accordance with BeOne's Standards of conduct and all applicable local laws and regulations

Minimum Requirements – Education And Experience

• University degree is preferred in business, economics, biological or medical sciences.
• 8+ years of related experience is required

Other Experience

• Fluent in English
• Advantage Spanish

Supervisory Responsibilities: Yes - Sales Force and Junior Product Manager

Travel: Up to 30%

Computer Skills: Good Computer skills required (good knowledge of MS Office suite)

Global Competencies

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.