39908192579 - Meta Media Buyer ( Beauty & Skincare )

Activate Talent; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A recruitment agency is seeking an experienced Meta Media Buyer in São Paulo, Brazil, to manage large ad spends and scale e-commerce campaigns primarily in the beauty industry. The ideal candidate will have over 5 years of experience, a proven track record in performance metrics analysis, and a creative flair for social media marketing. This role offers a dynamic environment focused on high-growth strategies.

Qualificações

• 5+ years of experience in Meta media buying.
• Success in scaling e-commerce brands in beauty or skincare.
• Comfortable managing large ad spends across campaigns.

Responsabilidades

• Plan, launch, and scale Meta ad campaigns for beauty offers.
• Manage budgets, creative rotation, and testing to meet KPIs.
• Collaborate with teams to craft compelling ads.

Conhecimentos

Meta media buying experience

Scaling e-commerce brands

Analysis of campaign performance metrics

A/B testing

Creative thinker

Ferramentas

Meta Ads Manager

Facebook Pixel setup

Attribution tools (Triple Whale, Northbeam, Hyros)

Descrição da oferta de emprego

Overview

Job Overview:

We’re looking for an experienced Meta Media Buyer with 5+ years of hands-on experience scaling e-commerce brands, specifically in the beauty industry. You should be confident in managing $20K+/day in ad spend, know how to scale campaigns fast, and thrive in high-performance, test-and-iterate environments.

Bonus if you’ve worked with fast-moving DTC beauty brands and understand what makes paid social truly convert.

Responsibilities

• Strategically plan, launch, and scale Meta (Facebook & Instagram) ad campaigns for beauty and e-comm offers
• Manage daily budgets, pacing, creative rotation, and testing pipelines to meet aggressive growth KPIs
• Collaborate with creative teams and UGC partners to craft compelling hooks, angles, and offers
• Analyze and interpret campaign performance metrics (CAC, ROAS, CTR, LTV) to drive optimization decisions
• Run ongoing A/B testing across ads, copy, and landing pages to improve performance
• Build performance dashboards and reporting frameworks to track real-time results

Qualifications

• 5+ years of Meta media buying experience in a high-growth environment
• Proven success scaling e-commerce brands in the beauty or skincare space
• Comfortable managing $20K+/day in ad spend across multiple campaigns and products
• Deep knowledge of Meta Ads Manager, Facebook Pixel setup, and attribution tools like Triple Whale, Northbeam, or Hyros
• Strong understanding of funnel flows, AOV/CAC/LTV metrics, and performance frameworks
• Creative thinker with a sharp eye for what converts on paid social