Social Media Specialist – Paid Media

Stella SA; Oudergem; On-site; EUR 42,000 - 68,000; Full time

Job summary

Stanley/Stella in Belgium is seeking a Social Media Specialist (Paid Media) to lead paid social campaigns across Europe, turning business priorities into campaigns that raise awareness, generate leads, and deliver commercial results.

This hands-on role combines creativity with performance analysis. You will plan and manage campaigns, refine audiences, monitor ROI, report on metrics, and collaborate with internal teams to extend reach across markets.

Qualifications

• 5+ years of experience in digital marketing with a focus on paid social
• Proven track record managing/optimising campaigns on Meta platforms
• Experience generating measurable outcomes like leads or revenue growth
• Experience with marketing automation platforms, ideally HubSpot
• Experience working across multiple markets or international environment is a plus

Responsibilities

• Plan and manage paid social campaigns across European markets
• Adapt global initiatives to local audiences while maintaining brand consistency
• Support launches and seasonal campaigns with targeted social activity
• Develop audience segmentation strategies and test approaches for better performance
• Collaborate with internal teams to drive awareness, leads, and conversions

Skills

5+ years

Paid social (Meta)

Lead generation/ROI analysis

HubSpot experience

International markets

Tools

HubSpot CRM

Meta Business Suite

Job description

At Stanley/Stella, we design and produce premium, sustainable apparel. Our products are distributed through a network of decorators, resellers, and brand partners across Europe and beyond. As our business grows, digital marketing plays an increasingly important role in helping customers discover our products and supporting our partners' success. We invest in building awareness of our brand and products while creating demand that benefits our entire partner ecosystem. We are looking for a Social Media Specialist (Paid Media) to lead paid social media activities across our European markets. In this role, you will turn business priorities into effective digital campaigns that generate awareness, engagement, leads, and commercial results. You will work at the intersection of marketing, sales, data, and technology, helping us connect with both our professional partners and the businesses that use our products. This is a hands-on role for someone who enjoys combining creativity with performance analysis and who is motivated by continuously improving campaign results.

Your role and impact

Plan and manage paid social campaigns

• Create and deliver paid social media campaigns across multiple European markets.
• Adapt global marketing initiatives to local audiences while maintaining a consistent brand experience.
• Support product launches, seasonal campaigns, and commercial priorities through targeted social media activity.
• Develop audience segmentation strategies and test different approaches to improve campaign performance.
• Manage campaigns across the customer journey, from brand awareness through to lead generation and conversion.

Drive performance and improve ROI

• Monitor campaign performance and provide clear reporting on key metrics.
• Analyse results and translate insights into practical recommendations.
• Manage and optimise media investments based on performance data.
• Continuously test new audiences, formats, channels, and targeting approaches.
• Work with a test-and-learn mindset to identify opportunities for improvement.

Use marketing technology and AI effectively

• Use AI and marketing technology to improve campaign efficiency, personalisation, audience targeting, and content creation.
• Stay up to date with developments in social advertising, marketing automation, and digital marketing tools.
• Evaluate new platforms, channels, and technologies that could support business growth.

Support marketing automation and lead nurturing

• Contribute to the development of automated marketing campaigns and customer journeys in HubSpot.
• Support lead nurturing activities and audience segmentation.
• Help improve lead quality, conversion rates, and overall campaign effectiveness.

Extend campaign reach

• Work with internal teams to increase the visibility and impact of marketing campaigns.
• Support content-sharing initiatives with reseller and decorator partners.
• Identify relevant industry communities, associations, influencers, and media opportunities that can help amplify our message.

Collaborate across the business

• Partner closely with communications, sales, product, and local market teams.
• Align on campaign objectives, messaging, budgets, and performance indicators.
• Help ensure a smooth handover of marketing-generated leads to sales teams and partners.

About you

Experience

• Around 5 years or more of experience in digital marketing, with a strong focus on paid social media.
• Proven experience managing and optimising campaigns on Meta platforms.
• Experience generating measurable business outcomes such as lead generation, pipeline contribution, or revenue growth.
• Experience with marketing automation platforms, ideally HubSpot.
• Experience working across multiple markets or in an international environment is a plus.
• Experience in a B2B, partner-led, or trade-focused business is advantageous but not essential.

Skills

• Strong understanding of paid social media strategy, execution, and optimisation.
• Comfortable working with campaign data, performance reporting, and ROI analysis.
• Ability to balance analytical thinking with creative problem-solving.
• Strong project management and organisational skills.
• Comfortable working independently while collaborating with a wide range of stakeholders.
• Curiosity about emerging digital marketing tools, AI applications, and industry developments.
• Fluent English is required.
• French or another European language would be an advantage.