Senior Social Media & Performance Content Marketeer

Emmers Equestrian; Belgique; Remote; EUR 55,000 - 75,000; Full time

Job summary

Emmers Equestrian is seeking a Senior Social Media & Performance Content Marketeer to own premium social content and drive both organic and paid performance. You will develop hooks, craft ad copy and scripts, and collaborate with a performance agency to produce high-end creative assets.

The role blends creative concepting with commercial thinking, ideal for someone with experience in the equestrian premium segment and a strong portfolio in social media storytelling.

Qualifications

• Experience in social media content creation and planning.
• Strong photography and photo editing skills.
• Hands-on knowledge of Meta and Meta Ads Manager.
• Experience with influencer management and creator collaboration.
• Understanding of premium brand aesthetics and storytelling in ecommerce.

Responsibilities

• Own social content and creative execution across organic and paid channels.
• Build and maintain a premium, cohesive social feed.
• Create assets for paid campaigns with performance agency support.
• Develop hooks, angles, ad copy, captions and scripts.
• Create/edit photography and video content for products and campaigns.
• Translate ideas into practical creative concepts and assets.
• Manage influencer collaborations, outreach, briefing, and negotiation.
• Support shoots and lifestyle product photography.
• Monitor content and campaign performance; use insights to improve creatives.
• Collaborate with performance agency on Meta campaigns and testing.
• Manage community engagement and review platforms like Trustpilot.

Skills

Photography

Meta Ads Manager

Creative concepting

Content planning

Influencer management

Brand storytelling

Equestrian knowledge

Video editing

Communication

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Senior Social Media & Performance Content Marketeer (m/v/x)

Emmers Equestrian is a premium equestrian retailer with a strong presence both in-store and online. We serve professional riders, stables and style-conscious equestrian enthusiasts with high-quality brands and our own private label collections. As we continue to grow our digital and creative footprint, we’re looking for a Senior Social Media & Performance Content Marketeer to strengthen our team.

We are looking for someone who combines strong creative thinking with commercial awareness and performance thinking. Someone who can build a high-end, premium social presence, while also understanding why certain hooks, angles, visuals and formats perform better in advertising.

The position can be filled as a full-time employee or on a freelance basis.

Emmers Equestrian is a family-owned company, founded in 1983, and a well-established name within professional equestrian sports. We combine a warm, family-oriented culture with a clear professional structure and high quality standards. As a leading omnichannel retailer, we offer a premium assortment of over 200 top brands. With more than 60 employees, we serve customers through four physical stores in the Benelux and an international webshop active in over 100 countries. In our stores, customer experience is central, with a strong focus on expertise, service, and hospitality.

What you will do

You’ll take ownership of our social content and creative execution across organic and paid channels.
Responsibilities

• Create and manage premium content for Instagram, Facebook, TikTok and LinkedIn
• Build and maintain a visually strong, consistent and high-end organic social feed
• Create commercial assets for paid social campaigns in collaboration with our performance marketing agency
• Develop strong hooks, angles, ad copy, captions and campaign scripts
• Create and edit photography and video content for products, campaigns and in-store storytelling
• Translate campaign ideas into practical creative concepts and assets
• Manage influencer and UGC collaborations, including outreach, briefing, follow-up and negotiation
• Support campaign shoots and lifestyle product photography
• Monitor content and campaign performance and use insights to improve future creatives
• Work closely with our performance agency on Meta campaigns and creative testing
• Manage community engagement and selected review platforms such as Trustpilot

A strong understanding of creative performance is essential: successful advertising is not only about media buying, but also about the right hook, message, visual, format and landing experience.

Who are you?

Must-haves:

• Strong photography and photo editing skills
• Hands-on knowledge of Meta and Meta Ads Manager
• Strong creative eye and ability to create premium, visually consistent content
• Commercial mindset and understanding of what makes content convert
• Experience with social media content creation and planning
• Experience or strong affinity with the equestrian industry and its premium brands
• Good understanding of horses, riders, equestrian brands and the international equestrian community
• Confident, social and professional communicator
• Ability to work independently and take ownership
• Experience with tools such as Canva, CapCut, Adobe Creative Suite or similar creative tools is a strong advantage.

Nice to have:

• Experience with TikTok Ads, Pinterest Ads, LinkedIn Ads or Google Ads
• Experience with UGC production and creator management
• Advanced video editing skills