Senior Marketing & Audience Manager

POLITICO; Brussel; Sur place; EUR 85 000 - 100 000; Plein temps

Résumé du poste

POLITICO’s Europe Events team is seeking a Senior Marketing & Audience Manager to lead integrated marketing and audience recruitment for POLITICO Live. This hands-on marketer will drive registrations, grow audience reach, and oversee amplification across our European events portfolio, working with senior leaders to shape campaigns before, during and after events.

The role blends events marketing with broader channels—email, CRM, social and digital campaigns—and requires team leadership,

Qualifications

• 6+ years of experience in events marketing or related fields.
• Experience leading a team.
• Hands-on event promotion experience.
• Creative, energetic, and willing to experiment.
• Strong knowledge of social media, email, CRM and digital marketing.
• Strong copywriting, organizational and project management skills.
• Data-driven with ability to measure and optimize campaigns.
• Ability to manage multiple campaigns in a fast-paced environment.
• Fluent English; French and/or Spanish is a plus.
• Experience in media, policy, journalism or political events is advantageous.

Responsabilités

• Lead the event audience team and deliver integrated marketing campaigns.
• Drive registrations and attendance for each event.
• Lead event amplification before, during and after events.
• Develop campaigns across email, CRM, social, newsletters and POLITICO channels.
• Use CRM and event marketing tools to segment and engage audiences.
• Track performance and use data to improve results.
• Collaborate with Events, Marketing, Editorial and Commercial teams.

Connaissances

Events marketing

Team management

Campaign management

Copywriting

Social media

CRM

Data-driven

Digital marketing

Project management

English fluency

Description du poste

Job Description:

Join POLITICO’s Events team in Europe to grow, engage and amplify audiences for POLITICO Live.

The Senior Marketing & Audience Manager is a hands-on, all-round event marketer responsible for delivering marketing and audience recruitment campaigns and leading event amplification across POLITICO’s European events portfolio.

We’re looking for someone with fresh ideas, energy and creativity - someone ready to challenge the traditional event marketing playbook, experiment with new approaches and find innovative ways to engage audiences before, during and after our events.

The ideal candidate combines strong events marketing experience with a broader marketing background, including social media, CRM and digital campaigns, and experience mentoring or managing others. They will understand who needs to be in the room across the French, British, Spanish and EU policy communities.

What You’ll Do

• Working with the Executive Director of Audience and Growth, lead the event audience team and deliver integrated marketing and audience recruitment campaigns.
• Drive registrations and attendance while attracting the right audiences for each event.
• Lead event amplification, finding creative ways to extend the reach and impact of our events before, during and after they happen.
• Bring fresh ideas, test new approaches and challenge established ways of working.
• Develop campaigns across email, CRM, social media, newsletters and other POLITICO channels.
• Use CRM and event marketing tools to effectively segment, target and engage audiences.
• Track performance and use data and insights to improve results.
• Collaborate with Events, Marketing, Editorial and Commercial teams to maximize the reach of POLITICO Live.

What You’ll Need

• 6+ years of experience in events marketing, audience development or wider marketing.
• Team management experience.
• Strong all-round marketer with hands-on event promotion experience.
• Creative and curious, with the confidence to experiment and bring new ideas.
• Strong understanding of social media, email, CRM and digital marketing.
• Strong copywriting, organizational and project management skills.
• Data-driven and comfortable measuring and optimising campaigns.
• Able to manage multiple campaigns in a fast-paced environment.
• Fluent English; French and/or Spanish is a plus.
• Experience in media, policy, journalism or political events is an advantage.

We value our people

Our benefits package is built for you, and includes:

• Our teams benefit from country-specific, competitive compensation and benefits packages—including pension, healthcare, training opportunities and more.
• With a multinational team, strong ties to EU institutions, and flexible work options including working from abroad, we offer our employees an environment that supports both professional and personal development.

About Us

POLITICO illuminates the forces shaping global power. Since 2007, we have delivered intelligence that anticipates tomorrow’s headlines, not reports on yesterday’s news. As politics has increasingly become the defining force of our era, our work has never been more vital.

Cabinet secretaries and Ministers start their mornings with our analysis. CEOs shape strategy around our reporting. Advocacy leaders rely on our insights to move policy. We deliver the straightforward facts and clear-eyed analysis they need to navigate the most complex political landscape of our lifetimes.

Our 1,100+ publishing professionals across the world’s key democratic capitals—Washington, Brussels, London, Paris, Berlin, Sacramento, and New York—form the world’s premier politics and policy newsroom. We tell the story of how power really works by explaining who wields it and how they plan to exercise it, connecting dots others miss and delivering scoops from sources others don’t even know exist.

Innovation has always been a core tenet of our story. At launch, we bet that depth would trump scale, that talent would trump traffic, and that politics would become central to modern life. In 2011, we made another bet and launched POLITICO Pro to help decision-makers understand the business of government, transforming both how they shape government action and the business of journalism itself.

These bets have made POLITICO the most successful digital news startup of its generation and the indispensable resource for leaders who shape the future. Today, we are a rarity in media: a growing, profitable, and sustainable news organization.

POLITICO is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer is dedicated to shaping the future of journalism in the free world, believing that a free and informed society is essential to democracy. The company’s guiding principles - first articulated as The Essentialsby founder Axel Springer in the aftermath of World War II - remain a cornerstone of the company’s foundation today.Learn more about Axel Springer.