Senior Integrated Media Consultant

Merkle Italia; Watermaal-Bosvoorde; Presencial; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fun workplace

Personal development

International environment

Top industry colleagues

Competitive salary

Descripción de la vacante

Dentsu Media Brussels is seeking an experienced Integrated Media Strategist to shape and lead media strategies across channels for flagship brands. You will translate client briefs into cohesive plans and guide execution from ideation through measurement.

The role requires 3-5+ years in a similar or agency setting, strong English, and a passion for data-driven creativity. Join an international team and help deliver innovative campaigns with measurable impact.

Formación

• Strong understanding of the media landscape and multiple channels in both brand building and performance marketing.
• Strong strategic thinking with the ability to craft innovative integrated media solutions.
• Analytical skills and familiarity with analytical tools.
• High level of numeracy and literacy.
• Strong command of English.
• Significant digital and offline media experience is essential.

Responsabilidades

• Develop effective and integrated media strategies and plans.
• Lead the strategic thinking and development of media ideas.
• Translate client briefings into actionable media plans.
• Oversee campaign process management and measure results.
• Support new business and pitches across media and branded content.

Conocimientos

Media planning

Strategic thinking

Analytical skills

Client advisory

English proficiency

Descripción del empleo

Job Description: Ready for a fresh challenge where strategy, creativity, and media innovation come together? Join dentsu and help shape media strategies that connect brands with people in meaningful ways. From big-picture thinking to bold campaign ideas, you'll work across channels, collaborate with industry-leading experts, and bring innovative solutions to life for some of the most exciting brands around. If media, digital innovation, and consumer insights are your thing, this might just be your next adventure.

What will you do?

Integrated Media Strategy and Planning

• Develop effective and award‑winning integrated media strategies and plans by understanding client ambitions, brand purpose & positioning, challenges, target audiences, industry dynamics, and cultural context;
• Lead (or co‑lead with the Integrated Media Strategy Director) the strategic thinking, holistic planning, and development/execution of media ideas;
• Assess client briefings and translate them into clear, strategic, and actionable integrated media plans;
• Translate insights into ideas and actions, guide specialists, oversee execution, and ensure robust measurement;
• Evaluate plans and briefings for effectiveness and confidently present integrated media plans to clients;
• Collaborate with internal and external stakeholders to ensure flawless implementation;
• Take ownership (independent or shared) of client management related to integrated media strategy, planning, and evaluation;
• Oversee campaign process management and understand all client‑specific details;
• Support new business and pitch processes across media, data‑driven, and branded content initiatives.

Strategic Thinking & Leadership

• Demonstrate strong knowledge of client brands, brand value, consumer insights, and motivations;
• Translate measurable business objectives into integrated media communication goals;
• Develop strategies and tactics across all media disciplines;
• Evaluate media opportunities and provide sound, insight‑driven recommendations;
• Identify business development opportunities within existing clients and prospects.

Client & Internal Relationships

• Act as the primary contact for integrated media strategy and planning for key clients;
• Build trusted relationships by delivering innovative and ambitious integrated media plans that create business value;
• Ensure timely briefings for specialists and alignment of all output with client expectations;
• Play a key role in pitches with market‑leading, insight‑driven responses.

What do we expect from you?

• Strong understanding of the media landscape and multiple channels in both brand building and performance marketing;
• Strong strategic thinking with the ability to craft innovative integrated media solutions;
• Analytical skills and familiarity with analytical tools;
• High level of numeracy and literacy;
• Strong command of English;
• Crucially: significant digital and offline media experience is essential.

Additionally, you bring:

• 3-5+ years of experience in a similar or commercial role (agency or client side);
• Experience advising complex (international) clients in a digital context;
• Strong communication and presentation skills;
• A passion for media and consumer behaviour.

What does dentsu offer?

• Plenty of space for fun;
• Room for initiative and personal development;
• Enthusiastic colleagues and a positive working environment;
• An international environment with a strong knowledge network;
• Collaboration with top industry specialists;
• The chance to work for leading and well‑known brands;
• A competitive salary and strong secondary benefits.

At dentsu, we strive for a safe workplace with equal opportunities for everyone. We encourage applications from diverse backgrounds. Even if you don't meet every single requirement, we still encourage you to apply — this is a wishlist, not a checklist.

#LI-CK1 #LI-Hybrid

Location: Brussels

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.