Senior Communication & Reputation Expert

Bnode; Brussel Hoofdstad; Sur place; EUR 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Meal vouchers

Insurance (health, group, disability)

Phone subscription

Flexible benefits plan

Company car / bike leasing

Mobility plan

Work from home

Extra leave days

End-of-year bonus

Résumé du poste

Bnode is seeking a Senior Communication & Reputation Expert to protect, build, and elevate its corporate reputation alongside Bpost. You will shape external narratives, lead multi-channel campaigns, and act as a strategic advisor to senior leaders, driving the transformation in external output.

With 8+ years in corporate communications or PR, you will own high-stakes messaging, proactive media outreach, and executive positioning across Dutch, French, and English audiences, collaborating across

Qualifications

• 8+ years of experience in corporate communications or PR.
• Proven track record in complex, multi-stakeholder environments.
• Strong journalistic instinct and investigative mindset.
• Fluency in Dutch, French and English.

Responsabilités

• Protect, build, and elevate the corporate reputation of Bnode and Bpost.
• Advise on external communication strategy and multi-channel campaigns.
• Lead newsroom storytelling and proactive media pitching.
• Architect corporate narratives and drive high-impact external content.
• Manage media relations, crisis and issues management.
• Advise senior executives on social media positioning.
• Collaborate with the Digital Team to optimize the corporate web ecosystem.
• Work with business units to generate content leads and external visibility.
• Oversee integrated campaigns across press, social media and online channels.

Connaissances

Investigative drive

Strategic storytelling

Crisis & media savvy

Executive presence

Multilingual: Dutch, French, English

Description du poste

Senior Communication & Reputation Expert

Location: Province Brussels, Region Brussels

Contract: Permanent Contract

Open positions: 1 open position

Experience required: 5+ years of experience

What will you do?

As Senior Communication & Reputation Expert, you play a key strategic role in protecting, building, and elevating the corporate reputation of Bnode and Bpost. Reporting directly to the Head of Reputation & Content, you act as a strategic advisor, narrative architect, proactive investigative news-hunter and corporate social media strategist. Bnode and Bpost are going through an in-depth transformation; it’s the role of the Reputation & Content team to bring the transformation to life in all external output (mostly press and social media).

You do not sit back and wait for news to be handed to you. You actively contribute to the external communication strategy, mine the business for compelling stories, identify hidden gems, and transform them into high-impact external narratives. You design, own, and lead integrated multi-channel communication strategies for corporate initiatives, financial reporting, crisis/issues management, and executive thought leadership—translating group strategy into engaging content that – via press or social media – resonates with stakeholders like customers, employees, investors, decision-makers and the broader public.

Key Strategic Responsibilities & Accountabilities

You contribute to the long-term communication strategy crafting for Bnode and Bpost.

• Proactive Story Mining & Corporate Storytelling
• Active Story Scouting & Newsroom Mindset: Proactively investigate, hunt for, and capture stories across all business units and operational sites. Uncover "hidden gems" (innovations, ESG efforts, customer successes, employee stories) and package them into engaging external content.
• Architect Corporate Narratives: Translate overall group business objectives and complex strategic milestones into overarching external communication roadmaps, proactive PR campaigns, and cohesive storylines.
• High-Stakes Flagship Projects: Lead external communication for key corporate highlights, including the Annual Report, ESG/sustainability milestones, earnings releases, and M&A / transformation announcements.
• Media Relations, Proactive Pitching & Reputation Management
• Proactive Media Planning & Pitching: Develop relevant press topics & actively reach out to Tier-1 media, financial press, and industry journalists to pitch company narratives, secure feature coverage, and position Bnode and Bpost as important logistics players.
• Strategic Press & Issues Management: Handle reactive media requests with agility, anticipate reputational risks, assess external impact, and formulate strategic response frameworks/holding statements to protect group reputation during sensitive situations. You can act as a spokesperson.
• Stakeholder Network, Digital Ecosystem & Advisory
• Corporate Website Strategy: In close collaboration with the Digital Team, strategically optimize and govern the corporate web ecosystem to ensure it seamlessly integrates with social media channels and serves as an authoritative reputation hub.
• Internal Network & Executive Advisory: Build strong internal networks across the business units to maintain a continuous pipeline of content leads and to team up with them for their external communications. Act as a trusted advisor to senior executives, coaching them on social media best practices and external positioning.
• Multi-Channel Strategy & Creative Content Direction
• Integrated Campaign Management: Orchestrate end-to-end multi-channel organic external campaigns (press, social media, corporate website, multimedia) ensuring absolute brand consistency and high stakeholder engagement.
• Content Innovation & Direction: Steer creative direction by introducing cutting-edge formats (data storytelling, infographics, video, interactive corporate hub content) adapted to modern media consumption.
• Corporate Website Strategy: In close collaboration with the Digital Team, strategically optimize and govern the corporate web ecosystem to ensure it serves as an authoritative, user-centric reputation hub.

Who are you?

• Proactive & Investigative Drive: High curiosity, strong journalistic instinct, and a proven track record of finding, pitching, and executing stories independently without waiting for instructions.
• Experience: 8+ years of experience in corporate communications, PR, corporate journalism, or agency consulting, with a proven track record in complex, multi-stakeholder or matrix organizations.
• Strategic Mindset: Proven ability to elevate tactical news into overarching strategic corporate narratives.
• Crisis & Media Savvy: Strong media network, experience in proactive PR pitching, issues management, and building relationships with business/financial media.
• Executive Presence: Strong interpersonal skills with the credibility to advise senior management and C-suite stakeholders.
• Language Skills: Fluency in Dutch, French and English.

What do we offer?

Like a Long-awaited Parcel, We Want To Make You Feel Welcome And Valued. Our Offer Includes a Competitive Monthly Salary, That Goes Without Saying. On Top Of That, You Can Count On

• Meal vouchers of €8 per working day
• Hospitalization-, group- and disability insurances
• A phone subscription, including 25GB data
• A flexible renumeration plan, which allows you to customize your own benefits. A company car, bike leasing, public transportation, extra days off,... the choice is yours
• Possibility to enter the Federal Mobility plan
• Work/life balance, thanks to flexible working hours and the possibility to work from home
• 20 days of statutory leave and 7 additional extralegal days off
• An end-of-year and performance-based bonus and double holiday pay
• Many benefits from more than 100 bpost-partners