Sales Representative

Kipling; Berchem; On-site; EUR 45,000 - 56,000; Full time

Benefits offered by this job

On-site gym

VF employee discount 50%

Job summary

Kipling in Antwerp, Belgium, is seeking a passionate Sales Representative for the BELUX region to drive growth for Eastpak, JanSport, and Kipling across existing accounts and new opportunities. You will report to the Senior Sales Manager Belux & Scandi and help translate brand positioning into local account plans.

You will collaborate with Marketing, Merchandising, Planning, and Finance to deliver coordinated actions, strengthen brand visibility, and manage forecasts.

Qualifications

• 3–5 years of B2B sales or account management in bags/backpacks or related consumer category in Belgium.
• Strong commercial, negotiation, and communication skills.
• Ability to influence and collaborate in a matrix environment.
• Sales mindset with hands-on execution.
• Strong planning, prioritisation, and analytical capabilities.
• Willingness to travel up to 70% of the time within BELUX.
• Proficiency in MS Office, especially Excel.
• Fluency in Dutch, French, and English.

Responsibilities

• Own and execute the regional account strategy in line with EMEA Go-To-Market priorities.
• Build strong, long-term partnerships tailored to local market and customer needs.
• Analyse market, competitor, and consumer trends to identify risks and growth opportunities.
• Translate the distinct positioning of Eastpak, JanSport, and Kipling into relevant local account plans.
• Strengthen brand visibility and storytelling at the point of sale.
• Deliver sustainable sales and profitability growth across the assigned portfolio.
• Develop existing accounts while building a healthy pipeline of new distribution opportunities.
• Create and execute account-specific plans that improve sell-in, sell-through, assortment quality, and brand visibility.
• Lead commercial negotiations and support the effective activation of new accounts.
• Execute the seasonal Go-To-Market process with strong local adaptation.
• Maintain accurate forecasts and monitor sales, orderbook, and account performance to identify opportunities and risks.
• Partner closely with Marketing, Merchandising, Planning, Finance, and other commercial teams to deliver coordinated account actions.
• Build relationships with key customer decision-makers and influencers.
• Act as the voice of the market by sharing actionable customer, competitor, and consumer insights with EMEA teams.
• Delivering against sales and profitability targets while supporting sustainable long-term growth.
• Strengthening relationships and increasing performance within existing accounts.
• Opening relevant new distribution opportunities.
• Improving sell-through, assortment quality, and brand visibility across the territory.
• Providing clear market insights that support timely commercial decisions.

Skills

B2B sales

Relationship building

Negotiation

Communication

Travel 70%

Multilingual (Dutch, FR, EN)

MS Excel

Tools

Excel

Job description

We are looking for a passionate and driven Sales Representative to join our Packs team, representing Eastpak, JanSport, and Kipling across BELUX, while based in Antwerp, Belgium.

Are You Ready to Shape the Future of Three Iconic Brands?

These three distinct brands are united by a shared spirit of self-expression, discovery, and resilience. Together, we celebrate individuality and inspire people to move through life with confidence and purpose. The position is based in Antwerp, Belgium.

Let’s Talk About the Role

As a Sales Representative, you will play a key role in driving sustainable growth for the Eastpak, JanSport, and Kipling brands in a strategic region.

Reporting to the Senior Sales Manager Belux & Scandi, you will manage a defined portfolio of existing accounts while identifying and developing new business opportunities across your assigned territory.

Acting as the voice of the local market, you will translate the distinct positioning and commercial priorities of the three brands into relevant account and distribution plans. You will connect sales, marketing, product, and customer insights to deliver strong local execution aligned with the wider EMEA strategy.

Account and Market

• Own and execute the regional account strategy in line with EMEA Go-To-Market priorities.
• Build strong, long-term partnerships tailored to local market and customer needs.
• Analyse market, competitor, and consumer trends to identify risks and growth opportunities.
• Translate the distinct positioning of Eastpak, JanSport, and Kipling into relevant local account plans.
• Strengthen brand visibility and storytelling at the point of sale.

Commercial Growth

• Deliver sustainable sales and profitability growth across the assigned portfolio.
• Develop existing accounts while building a healthy pipeline of new distribution opportunities.
• Create and execute account-specific plans that improve sell-in, sell-through, assortment quality, and brand visibility.
• Lead commercial negotiations and support the effective activation of new accounts.

Execution and Collaboration

• Execute the seasonal Go-To-Market process with strong local adaptation.
• Maintain accurate forecasts and monitor sales, orderbook, and account performance to identify opportunities and risks.
• Partner closely with Marketing, Merchandising, Planning, Finance, and other commercial teams to deliver coordinated account actions.
• Build relationships with key customer decision-makers and influencers.
• Act as the voice of the market by sharing actionable customer, competitor, and consumer insights with EMEA teams.

What Success Looks Like

• Delivering against sales and profitability targets while supporting sustainable long-term growth.
• Strengthening relationships and increasing performance within existing accounts.
• Opening relevant new distribution opportunities.
• Improving sell-through, assortment quality, and brand visibility across the territory.
• Providing clear market insights that support timely commercial decisions.

Skills for Success

Essential

• Around 3-5 years of B2B sales or account management experience, ideally within bags, backpacks, luggage, apparel, or a related consumer category in Belgium.
• Strong commercial, relationship-building, negotiation, and communication skills.
• Ability to influence and collaborate effectively in a matrix environment.
• Sales mindset combined with strong attention to detail and hands-on execution.
• Strong planning, prioritisation, and analytical capabilities.
• Willingness to travel up to 70% of the time within BELUX.
• Proficiency in Microsoft Office and specifically Excel.
• Fluency in Dutch, French, and English.

Preferred

• Knowledge of the Belux retail landscape.
• Experience with seasonal Go-To-Market processes, forecasting, and commercial performance analysis.
• Experience managing multiple brands or product categories within one customer portfolio.

What’s in It for You

We’re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do.
• An inclusive international environment where people of diverse backgrounds, lifestyles, and nationalities love working together.
• Be part of an iconic lifestyle brand in a multi-brand, multi-country organization.
• On-site gym offering health and well-being initiatives.
• A discount card with 50% off all VF brands.

This Post Is Not Eligible for Relocation Support

Free to Be, Inclusion & Diversity

As a purpose-led, performance-driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Hiring Range

€44,544.00 EUR - €55,680.00 EUR annually

Incentive Potential

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.