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VF Corporation in Antwerp, Belgium, is seeking a Sales Representative for Eastpak, JanSport, and Kipling within BELUX. You will manage current accounts and pursue new opportunities, translating brand priorities into local plans and collaborating across departments to drive growth.
The role requires 3–5 years in B2B sales, strong negotiation skills, and fluency in Dutch, French, and English, with up to 70% travel. On-site with VF benefits and an international team environment.
We are looking for a passionate and driven Sales Representative to join our Packs team, representing Eastpak, JanSport, and Kipling across BELUX, while based in Antwerp, Belgium. Are You Ready to Shape the Future of Three Iconic Brands? These three distinct brands are united by a shared spirit of self-expression, discovery, and resilience. Together, we celebrate individuality and inspire people to move through life with confidence and purpose. The position is based in Antwerp, Belgium.
As a Sales Representative, you will play a key role in driving sustainable growth for the Eastpak, JanSport, and Kipling brands in a strategic region. Reporting to the Senior Sales Manager Belux & Scandi, you will manage a defined portfolio of existing accounts while identifying and developing new business opportunities across your assigned territory. Acting as the voice of the local market, you will translate the distinct positioning and commercial priorities of the three brands into relevant account and distribution plans. You will connect sales, marketing, product, and customer insights to deliver strong local execution aligned with the wider EMEA strategy.
Account and Market Own and execute the regional account strategy in line with EMEA Go-To-Market priorities. Build strong, long-term partnerships tailored to local market and customer needs. Analyse market, competitor, and consumer trends to identify risks and growth opportunities. Translate the distinct positioning of Eastpak, JanSport, and Kipling into relevant local account plans. Strengthen brand visibility and storytelling at the point of sale.
Deliver sustainable sales and profitability growth across the assigned portfolio. Develop existing accounts while building a healthy pipeline of new distribution opportunities. Create and execute account‑specific plans that improve sell‑in, sell‑through, assortment quality, and brand visibility. Lead commercial negotiations and support the effective activation of new accounts.
Execute the seasonal Go-To-Market process with strong local adaptation. Maintain accurate forecasts and monitor sales, orderbook, and account performance to identify opportunities and risks. Partner closely with Marketing, Merchandising, Planning, Finance, and other commercial teams to deliver coordinated account actions. Build relationships with key customer decision‑makers and influencers. Act as the voice of the market by sharing actionable customer, competitor, and consumer insights with EMEA teams.
Delivering against sales and profitability targets while supporting sustainable long‑term growth. Strengthening relationships and increasing performance within existing accounts. Opening relevant new distribution opportunities. Improving sell‑through, assortment quality, and brand visibility across the territory. Providing clear market insights that support timely commercial decisions.
Essential: Around 3-5 years of B2B sales or account management experience, ideally within bags, backpacks, luggage, apparel, or a related consumer category in Belgium. Strong commercial, relationship‑building, negotiation, and communication skills. Ability to influence and collaborate effectively in a matrix environment. Sales mindset combined with strong attention to detail and hands‑on execution. Strong planning, prioritisation, and analytical capabilities. Willingness to travel up to 70% of the time within BELUX. Proficiency in Microsoft Office and specifically Excel. Fluency in Dutch, French, and English.
Preferred: Knowledge of the Belux retail landscape. Experience with seasonal Go-To-Market processes, forecasting, and commercial performance analysis. Experience managing multiple brands or product categories within one customer portfolio.
We're in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical, and financial well‑being for all VF associates. When it comes to benefits, we're the total package. A supportive feedback‑based culture where respect and integrity guide us in what we do. An inclusive international environment where people of diverse backgrounds, lifestyles, and nationalities love working together. Be part of an iconic lifestyle brand in a multi‑brand, multi‑country organization. On‑site gym offering health and well‑being initiatives. A discount card with 50% off all VF brands. This Post Is Not Eligible for Relocation Support Free to Be.
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
At Kipling, we believe in being seriously playful, positively stylish, and delightfully carefree. Our first priority is to assure you feel confident to live by your own rules. With you in mind, we create bags and lifestyle accessories that are designed to lighten your day.
Hiring Range: €44,544.00 EUR - €55,680.00 EUR annually
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.
VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.