Productmanager Petfood (Cat)

Versele; Deinze; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Electric company car with chargingcard

Fringe benefits: group and hospitalis­

Career opportunities

Meaningful job

Strong team

Innovative working environment

Warm family atmosphere

Résumé du poste

Versele-Laga, based in Deinze, Belgium, seeks a Marketing Product Manager to own the category vision and drive product strategy for animal families. You’ll work across R&D, production, logistics, purchasing and sales to launch products and optimize the range.

You will build market knowledge, monitor trends, and develop annual plans with trade marketing while managing digital content and active participation in industry events.

Qualifications

• Master’s in Marketing or equivalent; 5+ years as Marketing Product Manager in consumer food.
• Strong expertise in innovation, category management, communication, advertising, and pricing.
• Analytically strong with problem-solving and strategic thinking.
• Fluent in Dutch, French and English; German is a plus.

Responsabilités

• Draw up the category vision in consultation with the marketing manager and guide product direction.
• Manage your product range: develop concepts, monitor lifecycle, and propose optimizations.
• Lead launches of new products and collaborate with R&D, production, logistics, purchasing and sales.
• Act as the contact for product-related questions and maintain market knowledge of your category.
• Coordinate annual plans with trade marketing and manage in-store activation for brands.

Connaissances

Marketing strategy

Category management

Innovation

Data analysis

Cross-functional collaboration

Dutch language

French language

English language

Advertising

Pricing

Problem solving

Strategic thinking

Initiative

Team player

Global teams

Formation

Master's in Marketing or equivalent

Description du poste

• In consultation with the marketing manager, you draw up the category vision for your animal family and help determine the direction in which we wish to evolve.
• You are responsible for the management of your product range: you develop strong product concepts in line with consumer needs; you monitor product life cycle management and make proactive proposals for optimization of the ranges.
• You take the product lead in launching new products. You work closely with various other departments (R&D, production, logistics, purchasing and sales).
• You are the point of contact for product-related questions.
• You build a thorough market knowledge of your category; you spot trends, map market dynamics and monitor the competition. You also systematically monitor internal sales figures.
• Together with trade marketing, you work out an annual plan to support your animal family.
• You coordinate, implement and evaluate all out of store communication/activation for your (sub)brands. You call on the internal marketing communications department and/or work with external creative partners for this.
• You are sufficiently familiar with online activation/communication; you are responsible for the digital content of your animal family.
• You actively participate in fairs and other events.
• Every day you contribute to the professionalization of our marketing team.
• You report directly to the global marketing manager.

PROFILE:

• You hold a higher education degree in Marketing (Master’s in Business Economics, Commercial Engineering, Economics or a postgraduate degree) or equivalent through experience.
• You have a true passion for the world of pets and are motivated to make a meaningful impact on their health and well-being.
• You have a at least 5 years of experience as a Marketing Product Manager within a consumer food environment, with proven expertise in innovation, category management, communication, advertising, and pricing.
• You are analytically strong and have excellent problem-solving and strategic thinking skills.
• You communicate clearly, openly and effectively across different teams and levels, and are fluent in Dutch, French and English. Knowledge of German or another language is a strong asset.
• You are a true team player, comfortable working in global teams and matrix organizations, fostering collaboration and knowledge sharing.
• You take initiative, are well-organized, and demonstrate a strong sense of responsibility. You set clear goals, focus on results, and inspire others to perform at their best.
• You show adaptability in a rapidly changing business environment, remaining flexible and resilient while keeping focus on priorities.
• You are customer-centric, with a deep understanding of consumer needs and behavior, and you translate insights into actionable marketing strategies that strengthen brand and product positioning (Customer Centricity).
• You embrace innovation and continuous improvement, proactively seeking opportunities to enhance products, processes, and ways of working.
• You are eager to learn and willing to invest time in understanding the scientific and nutritional aspects behind our products and animal families.
• You are ambitious and entrepreneurial, ready to take on a key role within a strong, multinational family-owned company where your contribution truly makes a difference.

OUR OFFER:

• Flexible working hours: you enjoy flexible working hours, allowing you to maintain a good work-life balance.
• Salary: a competitive salary, depending on your profile and experience.
• Electric company car with charging card: you will have an electric company car with a charging card, allowing you to travel sustainably and comfortably.
• Fringe benefits: we offer group and hospitalisation insurance, so you are well insured.
• Career opportunities: opportunities to develop yourself further within a large, ambitious and international family business where your contribution really makes a difference.
• Meaningful job: the opportunity to have a positive impact on the lives of pets and their owners worldwide.
• Strong team: you will work within a driven and passionate team in a dynamic and growing sector.
• Innovative working environment: a collaborative environment where your ideas and creativity are valued.
• Warm family atmosphere: with fun team activities such as the Versele-Laga Run in Deinze, the Versele-Laga Classic and other events.