Product Marketing Manager

Peripass; Oost-Vlaanderen; Sur place; EUR 60 000 - 80 000; Plein temps

Avantages offerts par ce poste

Solid salary package

Flexible working hours

Work-from-home policy

Opportunities for personal growth

Résumé du poste

Peripass in Oost-Vlaanderen seeks a Product Marketing Manager to lead the market strategy and position our innovative logistics software. You will build customer insights into actionable go-to-market plans.

This role requires 4–7 years in product marketing within a B2B SaaS context. Ideal candidates should excel in communication and analytics and possess strong storytelling abilities.

Benefits include a solid salary package, flexible hours, and opportunities for growth in a dynamic SaaS environment.

Qualifications

• 4–7 years of experience in Product Marketing, B2B SaaS, or go-to-market roles.
• Ability to simplify complex topics without losing nuance.
• Full proficiency in English; knowledge of Dutch, French, or German is a plus.

Responsabilités

• Own the go-to-market strategy for product launches.
• Define positioning and target audience recommendations.
• Collaborate with the Content Marketer to create valuable content.

Connaissances

Product Marketing

Communication

Analytical mindset

Storytelling

Stakeholder management

Description du poste

Product Marketing Manager – Peripass

Peripass is a tech company at heart, building software that digitises and automates complex logistics environments for companies like Bridgestone, Alpro and Arcelor Mittal. Our SaaS platform helps large industrial companies orchestrate the entire process of loading and unloading trucks. Join us as a Product Marketing Manager to translate market understanding and customer insight into positioning, adoption and commercial impact.

Responsibilities

You become the voice of the market

• Build a deep understanding of how logistics and operations teams run their sites and translate those insights into sharper positioning and go‑to‑market recommendations.
• Develop a strong understanding of operational processes across customer sites.
• Build industry knowledge in logistics tech, yard management, supply chain operations and adjacent software categories.
• Conduct customer interviews and market research.
• Run win/loss analysis – identify customer patterns, objections and adoption signals.
• Research competitors and adjacent markets.
• Continuously refine ICP definitions and segmentation.
• Monitor category evolution and operational trends.
• Translate insights into positioning and go‑to‑market recommendations.

You turn product innovation into customer adoption

• Own the go‑to‑market strategy for launches and releases.
• Define positioning and target audience recommendations and provide input on packaging and commercialisation.
• Build launch plans across Product, Marketing, Sales and Customer Success.
• Coordinate internal readiness and measure launch performance.
• Improve feature adoption and commercial impact.
• Create repeatable launch processes as we scale.

You shape positioning and strategic narratives

• Maintain and evolve the Peripass messaging framework.
• Translate product capabilities into differentiated customer outcomes.
• Develop vertical narratives and use cases.
• Build message hierarchies across personas.
• Support category positioning and market narrative.
• Ensure consistency across the website, launches and sales assets.
• Create compelling ways to explain the gap between planning and physical execution.

You support conversion through strategic storytelling

• Collaborate with the Content Marketer to turn market insight, product knowledge and customer proof into content that helps buyers understand the value of Peripass.
• Develop launch assets.
• Create customer stories and case‑driven campaigns.
• Produce educational content.
• Build webinars and explainers.
• Translate operational complexity into understandable stories.

You identify partnership opportunities

• Map the strategic partner landscape across technology partners, system integrators, consultants and ecosystem players.
• Identify integration opportunities with TMS, WMS, ERP, slot booking, telematics and hardware vendors.
• Develop partner value propositions and joint use cases.
• Support partner messaging and commercial storytelling.
• Evaluate partnerships based on strategic and commercial leverage.
• Translate partner insights into go‑to‑market opportunities.

You help commercial teams communicate value and win

• Build enablement assets and product training.
• Develop battlecards and objection frameworks.
• Support discovery and demo narratives.
• Create bottom‑of‑funnel materials.
• Help Customer Success drive adoption.
• Improve commercial confidence across teams.

What we offer

• High ownership and visible market impact – directly influence how Peripass wins in the market.
• Opportunity to shape positioning, category narrative and go‑to‑market execution in a fast‑growing SaaS company.
• Close collaboration with Product, Revenue and Customer Success.
• A complex and interesting sector where software meets real‑world operations.
• Room to grow together with the company.
• A great team that celebrates milestones and successes together.
• Solid salary package with great benefits.
• Flexible working hours and work‑from‑home policy.

Requirements

• 4–7 years of experience in Product Marketing, B2B SaaS or strategic go‑to‑market roles.
• Strong communication and storytelling skills – turn complex product capabilities into clear, compelling customer value.
• Commercial and analytical mindset – understand how positioning, launches, enablement and adoption contribute to business impact.
• Ability to simplify complex topics without losing nuance.
• Experience with positioning, product launches and sales enablement.
• Comfortable working across multiple stakeholders and teams.
• Full proficiency in English; additional European languages (Dutch, French, German) are a plus.
• Experience in logistics, operations, supply chain, yard management or logistics technology – enterprise software experience is a plus.