Performance Marketing Manager

Cowboy; Brussel; Sur place; EUR 85 000 - 110 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Brussels HQ

Ownership from day one

Visible impact

Résumé du poste

Cowboy is seeking a Growth/M marketing lead to own paid acquisition across Europe from our Brussels hub. You will build, run and optimize campaigns on Meta and Google, manage CAC and payback, and partner with external agencies to drive revenue.

You will champion attribution, run test-and-learn cycles, and expand channels while reporting to leadership. You will work in a small, fast-moving team with real ownership from day one, shaping how Cowboy grows in Belgium, the Netherlands, the UK,

Qualifications

• Hands-on experience running paid acquisition on Meta and Google.
• Strong analytical and data-driven approach.
• Good commercial instincts.
• Experience managing an external paid media agency.
• Knowledge of attribution and incrementality.
• Ability to identify partnerships that drive sales.
• Clear, confident communicator.
• Comfortable with ambiguity.

Responsabilités

• Own paid acquisition across Meta and Google with hands-on campaign management.
• Manage CAC, CPA, and payback across channels.
• Develop creative strategy and test ideas.
• Track attribution and incrementality beyond dashboards.
• Run test-and-learn loops on Meta and Google.
• Expand channels beyond Meta and Google.
• Build audience segments and retargeting lists.
• Forecast ecommerce sales and input into P&L.
• Coordinate campaigns and launches across channels.
• Collaborate with dev and design for landing pages.
• Represent growth in leadership meetings.

Connaissances

Paid media buying

Meta Ads

Google Ads

Analytics

Attribution

Partnerships

Communication

Ambiguity tolerance

Description du poste

About Cowboy

In 2018, Cowboy introduced the most beautiful, simple, and connected electric bike for urban riders. With a vision to be the ideal mode of transport, Cowboy has transformed the electric bike into a fully connected ecosystem that our riders experience every day. Over time, the cultural impact we imagine is one of creating the living city: urban environments that are more mindful of us and the way we want to move, and more sustainable for all its inhabitants.

Like many companies in the mobility space, Cowboy has recently gone through a period of significant change. Today, we are entering a new chapter as we stabilise, rebuild, and refocus our organisation in close collaboration with our manufacturing partner and new majority shareholder, Rebirth. This next phase is about strengthening our foundations whilst continuing to design bikes that people genuinely love to ride.

A Cowboy is someone with the courage, despite their fears, to follow their own intuition and to move in their own way. Courage is the human emotion shared among our riders and with us as a brand.

The Role

One person owns Performance Marketing and Growth at Cowboy. That person is you.

Every euro of paid spend, every market, every result it produces sits with you. Belgium, the Netherlands, the UK, Germany, France and beyond: if we sell there, you run growth there.

Cowboy is a D2C brand at heart. Ecommerce isn’t one channel among many. It’s the lifeblood. The performance you drive is the business.

You will report into the Commercial Director and sit at the centre of how we trade and how we grow. This is hands‑on, not hands‑off. You build the campaigns, read the numbers, and make the calls. Not a coordinator role, the real thing.

What You’ll Own

• Paid acquisition across Meta and Google, genuinely hands‑on. You will build and run campaigns yourself: audience strategy, creative testing, bid management, feed optimisation.
• CAC and payback. You will own the order economics of paid acquisition: cost per lead, cost per acquisition, and payback period across channels.
• Creative strategy and testing. You will not be making the ads yourself, but you will know what makes them work.
• Attribution and incrementality. Understanding what is actually driving growth, not just reading dashboards.
• Test and learn. Structured creative and copy testing on Meta and Google, building a feedback loop that continuously sharpens what we put in front of people.
• Channel expansion. Meta and Google are your foundation, but you will be hungry to find what comes next.
• Audience and targeting strategy. Build and manage audience segments, lookalike audiences and remarketing lists.
• Overall ecommerce sales forecasting and P&L input. Own the commercial numbers, feed into S&OP, and keep leadership informed.
• City‑level trading. Getting under the skin of performance market by market, identifying where we are winning and where the opportunity is.
• Cohort and funnel analysis. Buying a Cowboy is a considered decision. You will track how intent traffic converts at every stage.
• Weekly performance reporting across paid, CRM, and ecommerce, including incrementality.
• Campaign and launch coordination. From seasonal promotions to major product launches, keep all channels aligned.
• Commercial partnerships that directly drive revenue. Affiliate and creator relationships, video content partnerships, and early‑stage B2B fleet opportunities.
• Landing page performance. Work closely with our dev and design team to ensure paid traffic lands somewhere that converts.
• Representing growth in trading meetings, leadership updates, and all‑hands.

Requirements

What We’re Looking For

• Proven hands‑on experience running paid acquisition on Meta and Google.
• Highly analytical and data‑driven.
• Strong commercial instincts.
• Experience managing an external paid media agency.
• Solid grasp of attribution and incrementality.
• An eye for partnerships that drive sales.
• Clear, confident communicator.
• Comfortable with ambiguity.

Benefits

Why Cowboy

• One of the most loved products in urban mobility. You will be proud to work on it.
• Real ownership from day one. This is not a coordinator role.
• A small, smart, fast‑moving team where your work has visible impact.
• Straight‑talking culture, low ego and high standards.
• Hybrid working out of our Brussels HQ.
• The chance to help shape how we grow, not just execute someone else’s plan.