Media Manager

abinbev; Vlaams-Brabant; On-site; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Competitive Bonus

Flexible Rewards system

Beer vouchers

Seniority days incl.

Meal vouchers

Parental leave

Life insurance & disability plan

Learning & development programs

Wellbeing initiatives

Job summary

AB InBev's in-house agency, draftLine, seeks a skilled Media Manager to drive BNFL cross-channel campaigns. You will partner with media agencies and internal teams to plan, buy, and optimise TV, VOD, audio, and digital activations for iconic beer brands.

Bring 3–5 years of paid media experience, strong data-driven insights, and a collaborative mindset. The role involves managing multi-million-euro budgets and delivering standout sponsorship activations across major events.

Qualifications

• 3-5 years' experience within paid media or media strategy.
• Excellent knowledge of the Belgian, French & or Dutch media landscape, partners & products.
• Confident planner/strategist across all media channels.
• Highly numerate, analytical, & with the ability to translate data into actionable insights.

Responsibilities

• Deliver best-in-class media planning and strategy across TV, VOD, Audio, OOH, Paid Social, Programmatic and Media Partnerships.
• Manage multi-million-euro budgets, ensuring operational excellence and accountability.
• Lead projects and take ownership of the BNFL team's media planning and strategy output.
• Attend campaign briefings across a portfolio of world-renowned brands.
• Develop innovative, integrated cross-channel media strategies.
• Collaborate with Digital Investment, Marketing and other internal teams to deliver campaign strategies.
• Bring major sponsorships to life through media activations (FIFA World Cup, Roland-Garros, Wimbledon, Olympics).
• Define, curate and deliver campaign reporting for key stakeholders.
• Manage campaign finances from PO through reconciliation.
• Monitor campaign performance, identify optimisation opportunities, and present post-campaign analyses.

Skills

Media planning

Media strategy

Analytics

Presentation skills

Stakeholder management

Job description

Seniority Level: Associate

#DreamBig

Purpose: Brewing the world's most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive.

Our portfolio of iconic brands includes global classics like Stella Artois, Bud, and Corona, and well-known favorites such as Jupiler, Leffe, and Hoegaarden.

We empower you to dream big, lead change, and create a long-lasting legacy.

We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.

That's Who We Are: Come and OWN IT.

The role

This role sits within draftLine, AB-InBev's in-house agency.

The ABI BNFL media team is looking for a first-class Media Manager to help supercharge the BNFL portfolio.

Reporting to the BNFL Media Lead and working closely with our media agency and in-house digital team, you take a central role in the delivery of best-in-class cross-channel media campaigns for the business. We're looking for the right person to come in and hit the ground running, playing a key role in both managing and shaping all aspects of the media process from a media planning & strategy perspective.

If you are a strong media planner/strategist, have solid, relatable experience, and are excited by the prospect of working across the world's biggest beer brands, then we'd love to hear from you.

Duties & Responsibilities:

• Deliver best-in-class media planning and strategy across TV, VOD, Audio, OOH, Paid Social, Programmatic and Media Partnerships.
• Manage multi-million-euro budgets, ensuring operational excellence and accountability.
• Lead projects and take ownership of the BNFL team's media planning and strategy output.
• Attend campaign briefings across a portfolio of world-renowned brands.
• Develop innovative, integrated cross-channel media strategies.
• Collaborate with Digital Investment, Marketing and other internal teams to deliver campaign strategies.
• Bring major sponsorships to life through media activations, including the FIFA World Cup, Roland-Garros, Wimbledon and the Olympics.
• Define, curate and deliver campaign reporting for key stakeholders.
• Manage campaign finances from purchase order (PO) through to reconciliation.
• Monitor campaign performance against KPIs, identify optimisation opportunities, and deliver thorough post-campaign analysis and results presentations.

Who we're looking for:

• 3-5 years' experience within paid media or media strategy
• Excellent knowledge of the Belgian, French & or Dutch media landscape, partners & products
• Confident planner/strategist across all media channels
• Highly numerate, analytical, & with the ability to translate data into actionable insights
• Excellent communication and presentation skills
• Collaborative mindset
• A fast learner with the ability to simplify the complex
• Start-up mindset with a 'can-do' attitude and not afraid to make the role your own
• The ability to effectively manage and develop peers
• Confident & resilient with the ability to work under pressure

Next to our competitive base salary, we put our people first by providing on-top benefits:

Benefits:

• Competitive Bonus.
• A Flexible Rewards system (smartphone, bike lease, internet at home, Extra pension Plan, etc.).
• Quarterly vouchers to taste our delicious beers.
• Compensation & seniority days in addition to legal holidays (40 Days total).
• Meal vouchers, allowances, gifts per company policy.
• A unique Parental leave.
• Competitive Life insurance, disability & medical plan.
• Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring).
• Multiple Physical & Mental Wellbeing support Initiatives.

Build your career with us

We recruit for mindset, ambition, and cultural fit.

Unique culture

We are proud to be part of something bigger than ourselves and are passionate about building upon our company's long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

Brands everyone loves

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.

Growth opportunities

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.

#LI-ABI ZoneEUR