Market & Competitive Insights Lead

Televic-Rail; Kachtem; On-site; EUR 70,000 - 90,000; Full time

Job summary

Televic Conference is seeking a Product & Market Intelligence Specialist to understand markets, customers and competitors, turning insights into actionable commercial decisions. You will connect evidence to decisions, challenge assumptions, and collaborate with Sales, Product Management, R&D and Growth Marketing to ground insights in real customer and commercial experience.

You will use AI-assisted research tools while applying rigorous judgment to data quality and conclusions, shaping

Qualifications

• Four to seven years in product marketing, market intelligence, commercial strategy, business analysis or consulting.
• Strong research and analytical skills combining qualitative research with quantitative data.
• Commercial mindset with ability to translate findings into clear recommendations.
• Confidence interviewing customers, partners and internal stakeholders.
• Ability to understand technical products, complex buying processes and unfamiliar markets quickly.
• Excellent written and spoken English, able to explain complex findings concisely.
• Experience with AI-assisted research tools and analytical tools such as Excel; familiarity with BI or CRM reporting is an advantage.

Responsibilities

• Monitor priority competitors and track positioning, messaging, product launches and pricing signals.
• Maintain a structured view of competitor strengths and market activity.
• Prepare concise updates highlighting changes and implications for Televic Conference.
• Own the evidence behind competitive battlecards and comparisons; collaborate on presentations.
• Lead competitive intelligence sessions and Sparks workshops to challenge assumptions.
• Establish and run win/loss analyses with Sales; map buying journeys and evaluation criteria.
• Research market potential across priority verticals and regions using TAM/SAM/SOM frameworks.
• Identify changes in buying behavior and market requirements affecting opportunities.
• Provide inputs for ideal customer profiles, buyer personas and vertical playbooks.
• Collaborate with Product Marketing to inform positioning, messaging and launch readiness.
• Translate findings into recommendations for sales enablement and future research.
• Maintain budgets for research tools and external support; ensure evidence supports claims.

Skills

Market intelligence

Competitive analysis

Customer insights

Stakeholder interviewing

Strategic thinking

English communication

Data interpretation

Evidence-to-decision framing

Tools

Excel

BI tools

CRM reporting

Job description

Televic Conference is seeking a Product & Market Intelligence Specialist to understand markets, customers and competitors, turning insights into actionable commercial decisions. You will connect evidence to decisions, challenge assumptions, and collaborate with Sales, Product Management, R&D and Growth Marketing to ground insights in real customer and commercial experience.

You will use AI-assisted research tools while applying rigorous judgment to data quality and conclusions, shaping